Elon Musk’s X is struggling on Android gadgets by way of new installs, even whereas App Retailer downloads develop, in line with new information from app intelligence supplier Appfigures. In July 2025, X downloads on Google Play noticed a big decline, as new installs dropped by 44% year-over-year worldwide, whilst iOS downloads grew by 15%.
This steep drop in installs is flattening X’s general common, resulting in a 26% lower in complete cellular downloads year-over-year as of July. That’s nonetheless barely higher than the month prior, when complete downloads had fallen by 35%, thanks to a different sharp drop in Android downloads, which had been then down by almost half (49%) year-over-year.
Picture Credit:Appfigures
The agency didn’t speculate on what’s inflicting the decline on Android gadgets past suggesting that the X app on Android is thought to be a sore spot for the corporate. Lately employed X head of product Nikita Bier, identified for development hacking teen social apps like Fuel and TBH (then promoting them), has hinted that X is seeking to deal with points on Android, the place its app is notoriously buggy and infrequently crashes.
In a publish on the platform, Bier introduced that X was hiring for its “Android Dream Staff” to work on rebuilding the X Android app. He additionally not too long ago posted that X’s iOS app had simply seen a document week by way of installs, maybe hoping to attract consideration away from the big Android droop.
Picture Credit:Appfigures
It’s not clear the place would-be X Android customers are going. Rival Bluesky has seen slowing development in current months, and its Google Play app pulled in simply 119,000 downloads in July. That’s nowhere close to the tens of millions that set up X on iOS or Android each month. Nevertheless, Meta’s Threads day by day lively customers have been catching as much as X on cellular gadgets, so, probably, some Android customers might be accounted for there.
Along with the drop in Google Play installs, X is struggling to develop its subscription income, Appfigures discovered.
In July, X earned $16.9 million in internet income, down from the $18.8 million it earned in March 2025. Nevertheless, that was a slight tick up from the $16.8 million it generated in June. (In fact, X nonetheless earns nearly all of its general income from adverts, not in-app premium subscriptions.)
Whereas the declining demand for X on Android is partially in charge for income declines, X can also be possible dropping paying clients to Grok. The latter now has its personal stand-alone app that pulls those that had been shopping for X subscriptions primarily for the AI perks.
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