TikTok is making ready an replace to its Neighborhood Tips, which dictate the principles for collaborating on the social video platform in addition to what requirements the corporate makes use of to find out the movies that make it onto its For You feed. Whereas the replace largely rewrites the unique textual content for simplicity’s sake, there are just a few objects that leap out within the new revision — notably how TikTok prioritizes its market, how deeply it personalizes the expertise per person, and a small change to the kind of AI-generated content material that’s permitted.
As we speak, social media firms need to adjust to a variety of rules globally, just like the U.Ok.’s On-line Security Act (OSA), the EU’s Digital Providers Act (DSA), and the U.S.’s TAKE IT DOWN Act, which partially has led to coverage revisions on some platforms, as with yesterday’s replace to Bluesky.
TikTok’s modifications, which go dwell on September 13, 2025, should not as substantial, because it seems the corporate was usually simply rewriting textual content for readability.
Nonetheless, one part that noticed a number of additions within the up to date tips covers the principles for TikTok LIVE creators.
The corporate warns creators they’re accountable for something that occurs on their dwell session, even when it entails third-party instruments, like real-time translation or voice-to-text instruments to learn out viewers’ feedback. TikTok advises creators to observe these instruments to ensure they’re not violating the principles by these third-party providers.
One other notable addition to this part introduces new tips for industrial content material.
TikTok stresses that industrial content material should be disclosed. It additionally straight states that it’s going to cut back the visibility of content material that directs customers to “buy merchandise off-platform in markets the place TikTok Store is accessible.”
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The corporate additionally says it’s customizing customers’ search outcomes.
Whereas the prior model of the rules stated TikTok offered “search strategies” that had been related to the person, the brand new tips say each “search outcomes and proposals might look completely different for everybody.” The rules clarify that TikTok makes use of info like your previous searches and what you’ve watched to make the search outcomes extra related.
The up to date guidelines reveal that feedback are customized, too.
TikTok says feedback are being sorted based mostly on indicators like previous replies, likes, and studies. Once more, this implies the remark part will look completely different from person to person.
The part on AI content material has not modified dramatically, although the language right here has grow to be much less verbose in components when describing what kind of deepfake content material isn’t allowed. TikTok beforehand banned content material that “shares or reveals faux authoritative sources or disaster occasions, or falsely reveals public figures in sure contexts,” it stated. “This contains being bullied, making an endorsement, or being endorsed.”
That’s now been changed with language that claims TikTok doesn’t enable content material “that’s deceptive about issues of public significance or dangerous to people.”
It’s attention-grabbing to notice the language referencing AI endorsements was eliminated. (Maybe TikTok is paving the best way for celebrity-approved, AI-generated endorsements?)
In some instances, the language within the tips has been simplified, resembling within the case of the For You feed (FYF) Eligibility Requirements part, which not has a protracted listing of what’s thought of FYF ineligible content material. As a substitute, particulars concerning the ineligible content material are unfold all through the various completely different sections of the up to date Neighborhood Tips, which makes it much less useful to reference because it’s not multi functional place.
It’s additionally price noting that TikTok modified the language explaining the explanation why it engages in content material moderation.
Earlier than, the corporate stated the method saved the platform “protected, reliable, and vibrant.” Now it describes content material moderation as serving to TikTok be a “protected, enjoyable, and artistic place for everybody.”
It appears “reliable” obtained the ax. Uh-oh.
