Positive, you may fireplace out a submit on X (Twitter)’s native app, nevertheless it’s not sufficient to develop. You must use the precise Twitter instruments to go from fundamental to bumpin’.
These are the 16 X (Twitter) instruments—together with free ones!—to assist develop your Twitter profile and join with extra Twitter customers proper now.
What are X (Twitter) instruments?
Twitter instruments are third-party apps or web sites you employ to handle or enhance your social media accounts — particularly your Twitter profile — and construct a stronger social media technique throughout a number of social networks.
The most well-liked kinds of X (Twitter) instruments
- Scheduling and publishing instruments for content material scheduling throughout a number of accounts
- Analytics and reporting instruments for detailed analytics and tweet efficiency insights
- Monitoring and social listening instruments to trace model mentions and trending matters
- Search instruments that can assist you optimize your attain and perceive your Twitter viewers
- Video administration instruments
- Content material creation instruments
- Influencer administration instruments
- Affiliate hyperlink instruments
- Model sentiment evaluation instruments
- Adverts and promotion instruments
- Pattern identification instruments
- Direct messaging and chat instruments
- Lead capturing instruments
- Competitor analysis instruments
Whereas we will’t cowl all of the 1000’s of Twitter instruments on the market on this one article, we have now included the easiest suggestions.
What makes a very good X (Twitter) instrument?
“Good” is subjective relying in your preferences, wants, and finances. Nevertheless, we predict these are crucial attributes good Twitter instruments have.
Time-saving options
From fundamental submit scheduling to social listening capabilities, AI-powered drafting instruments, and superior API integrations, the very best Twitter instruments prevent time in a number of methods.
Extends native X capabilities
You don’t want third-party Twitter instruments, however they add capabilities the native X (Twitter) instruments don’t have. Examples embrace social listening capabilities, computerized grammar checking, DM and remark auto-replies, customized analytics reviews, advertisements administration, and aggressive analysis instruments.
Customized suggestions to develop your X account
What works for follower development on one X account might not work for an additional.
The most effective Twitter instruments provide personalised insights to truly aid you develop, corresponding to figuring out the very best time to publish in your Twitter viewers and breaking down your analytics into actionable insights, corresponding to highlighting your high posts so you realize what’s working.
They’ll additionally aid you monitor new followers, spot when to unfollow inactive accounts, and optimize your content material round trending matters.
16 greatest instruments for Twitter advertising in 2025
Complete Twitter administration instruments
1. Hootsuite
Hootsuite makes all the things it’s essential do on X (Twitter)—and all of your social media profiles—simpler, quicker, and more practical. In a single dashboard, you may:
- Use social listening to see what individuals are saying about you on X and throughout the web, plus the most recent tendencies and monitoring your model sentiment.
- Immediately draft content material and get concepts with OwlyWriter AI.
- Routinely schedule tweets at your personalised greatest time to submit.
- Reply to DMs and feedback, together with auto-replies, on X and all of your social profiles from one unified inbox.
- Perceive actionable insights and analytics that transcend fundamental monitoring of efficiency metrics.
- Streamline the administration paid campaigns alongside natural content material.
And far more! With new functionalities being added on a regular basis, Hootsuite is the world’s primary social media advertising answer utilized by over 200,000 organizations worldwide.
Who it’s greatest for: Hootsuite has a spread of plans to go well with all customers, from people to groups to enterprise organizations.
Pricing: Begins at $99/month.
My favourite characteristic: Nerdy because it sounds, Hootsuite Analytics is my favourite as a result of, not like different social media instruments, Hootsuite exhibits me the efficiency of all my social media profiles collectively in a single customizable report. It makes it really easy to know my efficiency in context.
I may dive deep into particular reviews, corresponding to inbound engagement, to know how my viewers prefers to work together.
#1 instrument for X advertising
Schedule tweets, reply feedback, and handle advertisements from one spot. Then, showcase your leads to lovely reviews. It’s really easy.
Begin free 30-day trial
2. Sprout Social
One other high social media administration instrument is Sprout Social (you may evaluate Sprout Social and Hootsuite right here). Sprout makes use of AI to automate frequent social media workflows, together with suggesting content material concepts and serving to draft content material with its OpenAI integration.
Supply: Sprout Social
Who it’s greatest for: Since Sprout Social’s pricing is greater than double Hootsuite’s, it aligns most with giant organizations.
Pricing: Begins at $249/month.
My favourite characteristic: Though it requires the Skilled degree plan, Sprout’s saved replies characteristic is slick. It detects when a message or remark wants a fast response and alerts you to answer inside minutes.
3. Sprinklr
Sprinklr can do all the things from scheduling content material to reporting on success, a lot of that made quicker with AI automations. Sprinklr’s true energy comes into impact when paired with their different devoted advertising and customer support software program suites.
Supply: Sprinklr
Who it’s greatest for: Given Sprinklr’s deal with unifying social, advertising, and customer support, Sprinklr is greatest for giant organizations with many touchpoints and stakeholders, corresponding to franchises.
Pricing: Sprinklr Social begins at $249/month per workforce member. To totally make use of Sprinklr’s capabilities, a subscription to Sprinklr Service for $249/month can also be required, with further finances required for his or her client intelligence and advertising platforms.
Do you really want all that complexity? Examine Hootsuite and Sprinklr in additional element to seek out out.
My favourite characteristic: I like the information potential of Sprinklr’s mission to unify social, advertising, and customer support insights throughout a whole group. All that knowledge is efficacious buyer journey monitoring data.
4. Buffer
Whereas Buffer might help you schedule content material throughout a number of networks it could not provide superior options like social listening or the flexibility to reply personal messages. Nevertheless, its simplicity makes it ideally suited for many who want the fundamentals of social media administration, finished proper.
Examine Buffer with Hootsuite to see all the extra time-saving and enhanced options you get with Hootsuite, for less than a barely greater funding.
Supply: Buffer
Who it’s greatest for: People or small companies who want a fundamental scheduling and publishing answer for only a few platforms.
Pricing: Begins at $6/month per channel.
My favourite characteristic: Whereas personally I’ve been spoiled by superior options like social listening, I do like that Buffer is among the few third-party instruments that may schedule posts to new platforms Mastodon and Bluesky.
Free Twitter analytics instruments
5. Bitly
Bitly shortens any URL right into a copy-n’-pastable model completely sized for social media posts or wherever you need to tidy up hyperlinks. It’s free and you’ll monitor clicks and engagement on every hyperlink in your Bitly account.
Bitly presents premium options on paid plans like UTM hyperlink constructing and branded hyperlinks however if you happen to simply must rapidly shorten hyperlinks, the free model is all you want.
Supply: Bitly
Who it’s greatest for: Including trackable hyperlinks to social posts in case your social media scheduler doesn’t provide this functionality.
Pricing: Free
My favourite characteristic: I like that Bitly remembers your previous hyperlinks and retains them in your account so you may simply view stats or seize a hyperlink anytime.
Twitter monitoring instruments
6. Mentionlytics
Social listening is the best and simplest technique to discover out what your viewers is saying about you on social media and across the internet. Mentionlytics is a good specialised instrument for social listening that additionally integrates with Hootsuite.
Supply: Mentionlytics
Who it’s greatest for: Organizations who need to be taught extra about their viewers.
Pricing: Begins at $58/month.
My favourite characteristic: I like which you can get alerts when a brand new evaluate is posted so you may reply or retweet it in real-time.
Twitter search instruments
7. Upfluence
Upfluence finds the right influencer or affiliate companions in your subsequent marketing campaign in addition to gives advertising instruments to handle it. You possibly can seek for influencers by location, viewers dimension, engagement charge, and plenty of extra filters. Upfluence integrates with Hootsuite to make sharing your influencer marketing campaign content material easy.
Supply: Upfluence
Who it’s greatest for: Organizations who do loads of influencer advertising campaigns.
Pricing: Customized primarily based on characteristic utilization.
My favourite characteristic: Influencer matching is my fave characteristic: Discover potential collaborators out of your current viewers and buyer base. Why so particular? As a result of individuals who already love your model are seven instances extra more likely to need to work with you. Study extra about influencer advertising campaigns.
8. Google Developments
Google Developments is among the greatest free analysis instruments on the market to beat the Twitter algorithm. See what the preferred matters individuals are trying to find are in your nation or globally, and see a breakdown of any question’s reputation over time.
Supply: Google Developments
Who it’s greatest for: Everybody, together with once you want inspiration for brand spanking new content material concepts.
Pricing: Free
My favourite characteristic: The power to check phrases. Not solely are you able to see which search time period is extra widespread, however you additionally uncover associated queries individuals sort in and what they care about for that subject.
9. One Million Tweet Map
One other free Twitter instrument for analysis is One Million Tweet Map, which exhibits you the recognition of any key phrase, hashtag, or particular X consumer on a worldwide map.
Supply: One Million Tweet Map
Who it’s greatest for: Those that need a fast X (Twitter) “vibe examine” on a particular subject or key phrase.
Pricing: Free
My favourite characteristic: I like the sentiment view filter which layers a purple, inexperienced, yellow graph on high of your search outcomes. This may inform you instantly if one thing is considered positively in your area, or if you happen to ought to steer clear.
Twitter video instruments
10. CapCut
CapCut is among the hottest free Twitter instruments for video enhancing throughout all social platforms. With trending instruments like background eraser and computerized textual content captioning, it’s straightforward for anybody to create standout social video.
Supply: CapCut
Who it’s greatest for: CapCut is each straightforward to make use of and highly effective; good for anybody. It’s what the Hootsuite social workforce makes use of, too.
Pricing: The free plan has all the essential options you’ll want, however Professional comes with further AI instruments for $9.99/month.
My favourite characteristic: I personally use CapCut to edit movies and love Areas (a Professional characteristic), the place I can save lively initiatives within the cloud, able to obtain to whichever gadget I’m utilizing and edit the place I left off. This lets me seamlessly swap between my laptop computer and telephone so I can edit wherever.
Twitter content material creation instruments
11. Canva
One other family title in social media is Canva, a preferred graphics, video, and template enhancing app. With pre-sized design templates for X (Twitter) and different social platforms, you may rapidly and simply create any professional-looking X content material you want.
Supply: Canva
Who it’s greatest for: People for an all-in-one content material creation app, or distant groups for straightforward collaboration.
Pricing: Begins at $15/month for people and $10/month per particular person (minimal three) for the Group plan.
My favourite characteristic: I exploit Canva for many of my social media content material and love how a lot time Magic Resize saves me. For any design you’ve made, you may resize it and Canva will modify the design so it nonetheless appears to be like proportional on the new dimension—good for rapidly creating platform-optimized content material for cross-posting the precise method.
12. Adobe Specific
Adobe Specific may create any sort of social media content material you want, in addition to video, doc templates, displays and extra. Each Canva and Adobe Specific even have a number of generative AI options to broaden your inventive prospects.
Supply: Adobe Specific
Who it’s greatest for: Everybody can use it, nevertheless it’s an distinctive worth for present Adobe Artistic Cloud subscribers who can entry Adobe Specific totally free.
Pricing: There’s a free plan, and the Premium plan begins at $9.99/month for people or $7.99/month per consumer for groups.
My favourite characteristic: The generative AI capabilities in Adobe Specific are properly executed, particularly object and background removing. However surprisingly, the generative textual content results are my favourite, particularly the metallic and sample results. It’s good for including the additional distinctive punch to social media graphics.
13. Make a Meme
Memes transfer quick and Make a Meme is a fast, free instrument anybody can use to make widespread meme graphics able to submit on social media. Millennial classics like Spongebob Squarepants and Catastrophe Lady are all there, in addition to recent memes.
Supply: Make a Meme
Who it’s greatest for: Social media managers needing a trending meme graphic ASAP.
Pricing: Free
My favourite characteristic: In addition to the searchable meme database, you too can make customized memes by importing your personal picture. I like which you can sort within the textual content and it’s formatted “meme-style” for you, no must open a graphics app or edit something manually.
14. OwlyWriter AI
OwlyWriter AI from Hootsuite saves 16 hours a month by serving to draft, brainstorm, repurpose, and promote your social media content material. Constructed into Hootsuite, OwlyWriter AI is your content material creation secret weapon.
You possibly can:
- Write social posts from a immediate and edit or schedule it with a number of clicks.
- Write in a particular tone or model to keep on-brand.
- Generate concepts primarily based on a subject or key phrase (then write the concepts you want).
- Determine your high performing social posts and repurpose them immediately.
- Create content material primarily based on a URL, product web page, or another hyperlink.
Who it’s greatest for: Everybody can profit from saving time drafting social content material.
Pricing: Included in all Hootsuite plans.
My favourite characteristic: I like how straightforward it’s to tug up my high performing posts after which repurpose them into new variations, or to go well with a unique social platform. However I feel Joel Acosta, Digital Media Supervisor for Live performance Golf Companions, says it greatest:
“OwlyWriter AI is an exceptional instrument that actually helps crank out nice verbiage on the fly or every time my workforce is in a pinch. I’ve seen higher numbers since my workforce has been utilizing OwlyWriter AI. I like it and I don’t understand how I lived so lengthy with out it.”
– Joel Acosta, Digital Media Supervisor, Live performance Golf Companions
15. Twitter Thread Maker
A easy however infinitely useful instrument, Twitter Thread Maker does precisely that: turns lengthy posts into properly divided posts in a thread. Widespread on X, thread posts get previous the 280 character restrict on particular person posts totally free accounts and embrace an authentic submit with persevering with content material as feedback.
Supply: Twitter Thread Maker
Who it’s greatest for: Anybody wanting a fast technique to create X threads with out having to rely characters your self.
Pricing: Free as much as 5 posts per thirty days, or $15/month for limitless entry.
My favourite characteristic: This can be a easy Twitter instrument that does one factor and does it properly. I like that I can entry it on any gadget to immediately make X threads wherever I’m.
Twitter advertisements instruments
16. AdFlex
AdFlex permits you to discover your opponents’ greatest advertisements and uncover knowledge about them, such because the target market, advert classes, area focusing on, and extra. It really works for X advertisements in addition to Fb, LinkedIn, Google, YouTube, and different platforms.
Supply: AdFlex
Who it’s greatest for: Organizations who promote on Twitter (X).
Pricing: Primary advert analytics are free. Full entry plans begin at $99/month.
My favourite characteristic: I like getting inspiration and concepts from AdFlex. Not solely can you employ it to check opponents’ advertising methods, however you may rapidly audit your personal advertisements success in opposition to theirs by trying to find your self.
Make all the things you do on X (Twitter) simpler and quicker with scheduling, engagement instruments, analytics, advertisements, social listening, and extra in a single easy-to-use dashboard. Simplify your social media technique at present with a free trial.
