Love or hate her music or politics, there may be one factor nobody can deny: Taylor Swift is a advertising genius. The singer-songwriter, whose private web price of $1.6 billion makes her the wealthiest feminine musician in historical past, stepped again into the highlight this week, pushing the entire proper buttons to whip her fanbase right into a frenzy.
On Monday, her PR group’s official Taylor Nation Instagram account shared 12 photographs from her massively profitable Eras Tour, that includes Swift carrying completely different shades of orange. “Interested by when she mentioned ‘See you subsequent period…'” learn the caption.
Associated: Taylor Swift Buys Again Her Masters: ‘No Strings Connected’
Swifties misplaced their minds, with followers recognizing that Swift usually makes use of color-coding to mark her albums. The publish garnered over two million likes.
With that trace dropped, Swift’s official web site started a countdown clock dialing all the way down to 12:12 a.m. on August 12. And when the clock struck 12:12, she dropped a video preview of an upcoming look on her boyfriend Travis Kelce’s podcast “New Heights.”
Swifties, rejoice! Her twelfth studio album, “The Lifetime of a Showgirl,” lands in October. And as you will be aware within the video, the quilt is blurred out. Swift is nothing if not masterful at dropping little breadcrumbs to maintain followers engaged and hungry for extra within the lead-up to a brand new launch.
Associated: Why Taylor Swift Embraces Superstitions
Swift’s look on “New Heights,” hosted by Travis Kelce and his brother, Jason Kelce, will drop on Wednesday at 7 p.m. Whereas the brothers have actually mentioned Travis and Taylor’s relationship on the present earlier than, this marks the primary time she is making an look.
Over time, Swift has discovered creative and surprising methods to announce her new releases. She has shocked followers with bulletins throughout award exhibits, and, in the midst of an Eras Tour present in Nashville, flashed the album cowl and launch date of “Converse Now (Taylor’s Model),” which, in keeping with one report, “despatched shockwaves by means of the stadium.”
Enterprise Insider notes that “The Lifetime of a Showgirl” might be Swift’s first new album because the singer efficiently purchased again her masters. This ostensibly ended the “Taylor’s Model” collection, wherein Swift re-recorded variations of her older albums to bypass an possession dispute together with her former document label, Large Machine Information.
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Love or hate her music or politics, there may be one factor nobody can deny: Taylor Swift is a advertising genius. The singer-songwriter, whose private web price of $1.6 billion makes her the wealthiest feminine musician in historical past, stepped again into the highlight this week, pushing the entire proper buttons to whip her fanbase right into a frenzy.
On Monday, her PR group’s official Taylor Nation Instagram account shared 12 photographs from her massively profitable Eras Tour, that includes Swift carrying completely different shades of orange. “Interested by when she mentioned ‘See you subsequent period…'” learn the caption.
Associated: Taylor Swift Buys Again Her Masters: ‘No Strings Connected’
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