For its newest fall marketing campaign, Footnotes, Swedish footwear and attire label Axel Arigato assembled a military of music lovers strolling down the streets of London sporting new iterations of the model’s top-selling sneaker types, resembling Cube, Clear 90, Orbit, Sluggish Runner, Clay and Space.
Axel Arigato Footnotes marketing campaign
Courtesy of Axel Arigato
The marketing campaign includes a various solid of skills, together with Tyrone Isaac Stuart, Pike Ogilvy and Yasemin Junqueira dancing, taking part in drums, guitar and saxophone, as if one is witnessing a dwell music efficiency on a metropolis nook.
The dwell music idea will transcend the marketing campaign within the coming weeks, as Axel Arigato will host a collection of guerrilla-style performances outdoors its international flagships in London, Paris and Berlin.
Axel Arigato Footnotes marketing campaign
Courtesy of Axel Arigato
The model stated the activation goals to supply joyful, had-to-be-there moments that invite public participation and foster connection by means of shared expertise with its neighborhood.
Jens Werner, artistic director at Axel Arigato, stated music is a shared language that speaks to everybody identical to the model’s core footwear types.
Axel Arigato Footnotes marketing campaign
Courtesy of Axel Arigato
“With this marketing campaign, we rejoice artistic expression at avenue degree by means of a mixture of artistry. It’s about democratising artwork, making it seen and accessible, and bridging generations by means of music, motion and our footwear in movement,” he added.
Along with celebrating signature types with a brand new marketing campaign, Axel Arigato has been beefing up its choices with the introduction of the Daze Runner, a minimalist unisex low-profile sneaker, final month. The mannequin is a four-piece building, providing a stripped-back model of the basic low-profile Cube mannequin.
