This 12 months’s Digiday Know-how Awards have fun firms which are embracing AI and automation instruments to reinforce customized experiences, allow exact concentrating on and drive efficiency throughout platforms and channels. Winners are additionally integrating superior e-commerce applied sciences and specializing in measurement and analytics options that unveil deeper efficiency monitoring.
Within the new Greatest Video Promoting Platform class, Disney Promoting is acknowledged for main promoting gross sales and built-in advertising and marketing for The Walt Disney Firm’s expansive leisure and sports activities portfolio. In October 2024, Disney reached a serious milestone by consolidating Hulu and Disney+ into one advert platform, the Disney Advert Server, which now powers over 200 billion impressions yearly and contributes 77% of whole advert income. The corporate additionally drove innovation with instruments like Disney eXperience Composer, which doubled engagement on Disney+ interactive codecs, Magic Phrases for contextual key phrase concentrating on and YODA for yield optimization. These developments have delivered measurable impression for advertisers, strengthened Disney’s management available in the market and underscored its dedication to pairing cutting-edge expertise with premium storytelling to form the way forward for video promoting.
Grammarly claimed the winner’s spot within the Greatest Buyer Knowledge Platform after working with Hightouch. For Grammarly, a broadly used AI writing assistant serving over 40 million individuals and 50,000 organizations, customized engagement is important to driving consumer retention and development. Grammarly leveraged Hightouch’s composable CDP with Databricks to unify and activate buyer and conversion knowledge throughout each paid media and lifecycle channels. By underpinning the corporate’s total advertising and marketing funnel, Hightouch has enabled Grammarly to scale personalization, improve effectivity and drive measurable features, reinforcing the worth of built-in, data-driven advertising and marketing in aggressive digital environments.
Within the Greatest Personalization & A/B Testing Platform class, Intuit Mailchimp earned the win. Constructed for rising and mid-sized companies, the platform allows customized outreach by means of instruments like segmentation, ship time optimization, SMS integration and automatic workflows. For CHANI, a platform devoted to connecting historic astrology with trendy life by means of customized steering and curated merchandise, Mailchimp’s capabilities supplied a technique to merge neighborhood reference to focused digital engagement, fostering self-discovery and buyer loyalty. By utilizing Mailchimp’s suite of instruments, CHANI achieved excessive open charges and delivered related, well timed messaging to distinct viewers segments, capturing invaluable buyer knowledge and driving conversions.
Discover all of the 2025 Digiday Know-how Awards winners under.
Greatest Affiliate Advertising and marketing Platform
Carhartt achieves excellent income development with impression.com
Greatest AI Platform
How Recognized Constructed an “Iron Man Go well with” for Its Purchasers
Greatest AI Device
Digital Tradition Group – Launch of AI-Powered Platform, ARI
Greatest Attribution Device
Harvest™, Good Apple
Greatest Automation Instruments and/or Platform
Sports activities Engine: AI Creativity on the Pace of Sport
Greatest Purchase-Aspect Programmatic Platform
BlockBoard’s DSP Solves CVT’s Fraud & Waste Points
Greatest Content material Creation Platform
Celtra’s Artistic Automation
Greatest Content material Administration System
Orangetheory’s net transformation with Webflow
Greatest Content material Advertising and marketing Platform
Pushly + Future: Future seems brighter with Pushly
Greatest Cookieless Identification Know-how
Nexxen Discovery – Smarter Alerts, Cookieless Future
Greatest Buyer Knowledge Platform
Grammarly & Hightouch – Personalization at Scale
Greatest Knowledge Lead
Imaginative and prescient Insights lead Knowledge Scientist, Erin Davison
Greatest Knowledge Administration Platform
Freestar and Audigent Unlock Income for Publishers With Curation
Greatest Knowledge Group
Canela Media’s Knowledge Science Group
Greatest Digital Out-of-House Promoting Know-how – NEW
OUTFRONT QRad: Interactive, Actual-Time DOOH Content material Management
Greatest E-Commerce Know-how
Lexus Construct Device – The place Craft Meets Configurator
Greatest Occasion Platform – NEW
USC makes use of Cvent to maintain its college students engaged & related
Greatest In-Retailer Know-how
NCR Voyix helps TXB with Self-Checkout Platform
Greatest Influencer Advertising and marketing Platform
Later: Remodeling Social Commerce with MarTech Innovation
Greatest Interactive Content material Platform – NEW
Celtra’s Artistic Enablement
Greatest Location Knowledge Platform
Locala – Driving Luxurious Boutique Visits for IWC
Greatest Advertising and marketing Analytics Platform
Arima: A Breakthrough Artificial Knowledge Advertising and marketing Analytics Platform
Greatest Advertising and marketing Automation Platform
CBS Grows Engagement with Admiral’s VRM Advertising and marketing Automation
Greatest Measurement Resolution
Nothbeam’s C+Ve Attribution Mannequin Redefining Measurement
Greatest Cellular Advertising and marketing Platform
Attentive & Marleylilly – AI-Pushed Cellular Advertising and marketing Success
Greatest Monetization Platform for Publishers
Pubcircle by Axis
Greatest Native Promoting Platform
Neatly & The Instances – Artistic Automation for Subscriptions
Greatest Associate Clear Room
myGaru telecom-driven knowledge clear room
Greatest Personalization & A/B Testing Platform
How CHANI Used Intuit Mailchimp to Drive 110% Income Development
Greatest Gross sales Enablement Platform – NEW
Spectrum Attain Architect
Greatest Promote-Aspect Programmatic Platform
EX․CO’s On-line Video Platform for The Autopian
Greatest web optimization Platform – NEW
Chatmeter
Greatest Subscription Platform
Subtext Powers Subscriber Engagement through SMS Platform
Greatest Sustainable Platform
Ocient Powers Precision Reporting for CTV at Beachfront
Greatest Video Promoting Platform – NEW
The Walt Disney Firm – The Disney Promoting Platform
Greatest Video Administration Platform
The Vesper Platform by Endeavor Streaming
Know-how Founding father of the 12 months
Harshit Jain MD nudges the way forward for healthcare ahead
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