Look what you made her do — Taylor Swift has introduced her twelfth studio album, “The Lifetime of a Showgirl.”
Swift introduced the album on her web site shortly after a countdown timer expired at 12:12 a.m. Tuesday. No launch date was introduced, however her website mentioned vinyl editions of the album would ship earlier than Oct. 13.
Followers have lengthy theorized that Swift’s twelfth album would quickly arrive. On Monday, Taylor Nation — an official department of the pop famous person’s advertising workforce — posted a TikTok slide present of 12 pictures with the caption “Fascinated by when she mentioned ‘See you subsequent period…’” Swift is seen sporting orange in each picture.
A particular restricted vinyl version of the album will probably be launched in “Portofino orange glitter,” in accordance with a pre-order web page on her website. A particular cassette version can also be obtainable for pre-order.
Sensing a sample, eagle-eyed followers observed that 12 minutes earlier, the favored “New Heights” podcast posted a tease for Wednesday. The present, hosted by Swift’s boyfriend and Chiefs tight finish Travis Kelce alongside his brother, former Eagles middle Jason Kelce, posted an orange picture on social media with a mysterious silhouette, many believing to be Swift.
The podcast introduced early early Tuesday that Swift would would seem on “New Heights” and a teaser video posted about her look confirmed her pulling the album from a briefcase. The precise album paintings, simply as it’s on her web site, is blurred.
“The Lifetime of a Showgirl” follows final yr’s “The Tortured Poets Division,” introduced in the course of the 2024 Grammys and launched throughout her record-breaking tour, which raked in over $2.2 billion throughout two years and 5 continents, making it the highest-grossing tour of all time.
The album can also be her first launch since Swift regained management over her whole physique of labor. In Might, that pop star mentioned she bought her catalog of recordings — initially launched by Huge Machine Information — from their most up-to-date proprietor, the non-public fairness agency Shamrock Capital. She didn’t disclose the quantity.
Lately, Swift has been rerecording and releasing her first six albums in an try and regain management of her music. The undertaking was instigated by Hybe America CEO Scooter Braun’s buy and sale of her early catalog and represents Swift’s effort to manage her personal songs and the way they’re used. Earlier “Taylor’s Model” releases have been greater than standard re-recordings, arriving with new “from the vault” music, Easter eggs and visuals that deepen understanding of her work.
Up to now, there have been 4 rerecorded albums, starting with “Fearless (Taylor’s Model)” and “Pink (Taylor’s Model)” in 2021. All 4 have been large business and cultural successes, each debuting at No. 1 on the Billboard 200.
Swift’s final rerecording, “1989 (Taylor’s Model),” arrived in October 2023, simply 4 months after the discharge of “Converse Now (Taylor’s Model).” That was the identical yr Swift claimed the file for the lady with probably the most No. 1 albums in historical past.
—Maria Sherman, AP Music Author
