LONDON — Burberry has had its enjoyable within the English countryside; now it’s coming again to town.
In a brand new collection titled “Again to the Metropolis,” the photographer and filmmaker Angelo Pennetta captures town’s landmarks from a purple double-decker bus.
“Consider it as a guided tour of this unbelievable metropolis. A celebration of its well-known skyline, the gorgeous buildings and the Londoners who select to name it house,” stated Daniel Lee, chief artistic officer at Burberry.
Burberry’s Again to the Metropolis marketing campaign.
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The marketing campaign contains a handful of colourful characters, together with musician Jimothy Lacoste, who produced an unique soundtrack for the movie; TikTok’s Bus Aunty, in any other case generally known as Bemi Orojuogun, who goes round posing with town’s well-known purple buses, and fashions Nora Attal, Rubuen Bilan-Carroll and Libby Bennett.
“It’s the character of its those that makes London really feel so distinctive. One thing you’ll discover woven into the very cloth of Burberry,” stated Lee.
The marketing campaign’s tongue-in-cheek humor is mild and enjoyable — parts that Burberry chief govt officer Joshua Schulman together with Lee have been incorporating into the British model.
Burberry’s Again to the Metropolis marketing campaign.
The purple double-decker bus follows town’s bus tour routes that highlight London’s cultural landmarks, from the Nationwide Gallery and the London Eye to Trafalgar Sq..
The marketing campaign is a classy tour with the forged carrying items from Burberry’s fall 2025 assortment, in addition to new gadgets such because the Fitzrovia, a brand new trenchcoat model with a double-breasted button closure; throat latch; epaulettes; a B buckle belt, and facet button welt pockets.
Different gadgets that may be noticed all through embody a area jacket, a leather-based bomber jacket and the Strand bag that makes use of quilting and the model’s knight emblem.
