Life360 has named Lauren Antonoff as its new CEO to succeed cofounder Chris Hulls. The transfer, which has been within the works since Antonoff joined the corporate in 2023 as chief working officer, was introduced Monday together with second-quarter earnings outcomes for the San Francisco-based developer of standard household security apps.
The corporate reported at this time one other quarter of document subscribers, now totaling roughly 88 million month-to-month lively customers, up from almost 71 million one 12 months in the past. As the corporate explores additional progress alternatives forward, together with increasing its attain in worldwide markets and including new choices, Hulls will keep on as govt chair of the Life360 board and proceed working very intently with Antonoff.
“We each have a imaginative and prescient for it turning into a a lot greater firm,” Antonoff tells Quick Firm in an unique interview. “We see ourselves because the household tremendous app, making on a regular basis household life higher.”
Alternative for progress
The corporate is more-than midway towards reaching one among its long-term strategic targets of 150 million month-to-month lively customers, although it’s not as far alongside in reaching annual income that exceeds $1 billion. Along with including new subscribers, and significantly in markets outdoors the U.S., Life360 needs to serve these prospects in new methods, comparable to increasing its give attention to growing older mother and father, Antonoff says.
“Our alternative is basically limitless,” she provides. “We’re nonetheless very early in our journey, and we now have a ton of worth to create.”
Based in 2008, within the aftermath of Hurricane Katrina, Life360 gives each a free and paid service that enables customers to trace the areas of their household and pals in actual time by way of a smartphone app.
It acquired Tile Bluetooth trackers in 2021 and customers can now maintain tabs on the areas of pets and different valuables, whereas it has constructed upon an promoting program final 12 months that features focused adverts based mostly on the real-world conduct of customers.
The corporate has been making “good progress” towards these long-term targets, Antonoff says, and inventory market buyers appear to agree. Since its preliminary public providing in June 2024, Life360 shares (Nasdaq: LIF) have almost tripled in worth.
What’s for dinner?
Antonoff got here to Life360 after rising the ranks at GoDaddy to president of the U.S. small enterprise section and an almost 20-year profession at Microsoft.
One commonality between her days at Microsoft and Life360, she says, is that the people who find themselves paying for the merchandise could have differing priorities than the customers. At Microsoft, that was the IT division, at Life360, that’s overwhelmingly mothers.
The one means for Life360 to achieve success for households is that if youngsters additionally get one thing out of the expertise, Antonoff says. And one testomony, she says, is that many kids decide to return to the app after turning 18 as a result of in addition they prefer to know the place their mother and father are.
“It’s important to make a product everyone feels good about utilizing, in any other case you don’t get the adoption,” she says.
Despite the fact that she’s “not a giant worrier,” Antonoff has discovered extra use instances for the apps than she ever would have imagined—it makes one thing so simple as choosing somebody up a lot simpler.
“Figuring out the place your persons are makes life higher in 1,000 methods you didn’t anticipate,” Antonoff says. “Usually, I’m simply checking when my husband is bringing dwelling dinner.”
Household focus
Antonoff has been key to the corporate’s enlargement—together with including monitoring pets and issues, together with the launch of its adverts platform.
Waiting for a few of the targets for her first 12 months on this new position, she says one factor customers can anticipate is a richer app expertise. Following final 12 months’s integration with Uber, she says Life360 will search for further integration alternatives—all in an effort to higher serve the wants of on a regular basis household life.
Extra tech firms are vying to offer location companies to its customers. Instagram just lately debuted a location-sharing Map function that has raised privateness issues and prompted many customers to show it off.
In the meantime, Apple has for years supplied a free location app. And but, folks nonetheless go for Life360 as a result of it gives the solutions folks need, sooner, and extra dependable and family-oriented.
Regardless of extra competitors, customers nonetheless go for Life360’s companies, at the same time as different firms discover location-based companies. “They’re not investing in household the best way that we’re,” Antonoff says.
