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    Home»Ideas»How big trucks and SUVs gobbled up the entire auto industry
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    How big trucks and SUVs gobbled up the entire auto industry

    spicycreatortips_18q76aBy spicycreatortips_18q76aAugust 11, 2025No Comments7 Mins Read
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    How big trucks and SUVs gobbled up the entire auto industry
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    After I was rising up within the Midwest, everybody I knew drove small automobiles. My dad had a lightweight pink Volvo 240, my mother drove a Dodge Dart, and my grandmother had a 1988 Honda Accord — which might finally grow to be my first automobile. We lived within the suburbs, so nearly nobody drove a truck, but when they did it was one thing small like a Ford Ranger or Toyota Hilux.

    Over time, these small automobiles had been changed by SUVs of accelerating dimension. Immediately, anybody looking for something smaller than a compact SUV will in all probability come up dry. Ford killed its sedan manufacturing in North America a variety of years in the past. GM took slightly longer, however finally, with the Chevy Malibu leaving the lineup in 2024, it bought there as effectively.

    The selections, the businesses argue, had been a mirrored image of shifting buyer preferences. 4 in 5 automobiles offered in america final 12 months had been both SUVs or pickup vans. That’s a far cry from the Nineties, when that quantity was nearer to 25 % of all gross sales. Individuals simply aren’t that into sedans anymore, preferring larger using autos that confer a way of security and dominance over the street. Small automobiles had been out; massive ones — and infrequently actually massive ones — had been in.

    However these massive vans and SUVs might be lethal. Autos with extra-tall hoods and blunt entrance ends usually tend to trigger fatalities, in line with the Insurance coverage Institute for Freeway Security. There have been quite a few research and investigations inspecting how tall, flat-nosed vans and SUVs usually tend to trigger critical harm and loss of life than smaller, shorter autos. Bigger entrance ends imply pedestrians usually tend to endure lethal blows to the top and torso. Greater clearances imply victims usually tend to get trapped beneath a dashing SUV as a substitute of pushed onto the hood or off to the facet. And entrance blind zones related to massive vans and SUVs have contributed to the harm and loss of life of tons of of youngsters throughout the nation, research have proven.

    As Individuals flocked to those dangerously tall and heavy autos, the pedestrian loss of life charge soared: between 2013 and 2022, pedestrian fatalities elevated 57 %, the Nationwide Freeway Visitors Security Administration experiences. In 2022, 88 % of pedestrian deaths occurred in single-vehicle crashes.

    When confronted with these statistics, automakers normally level to the rising use of know-how in autos — cameras, sensors, blind-spot detection, automated braking — to assist scale back pedestrian deaths. However hardly ever do they deal with the position that car design performs in crash fatalities. That’s as a result of massive vans and SUVs should not solely standard but in addition higher moneymakers than smaller autos. SUVs have a revenue margin that’s 10–20 % larger than smaller automobiles as a result of they command a better value whereas costing solely barely extra to fabricate.

    “We’re offering the autos that buyers need, and taking part in to the energy of the corporate,” Kumar Galhotra, Ford’s then president for North America, advised The New York Occasions in 2019.

    Many individuals have been sounding the alarm on this development, notably David Zipper, senior fellow on the MIT Mobility Initiative and Verge contributor. In 2023, he wrote in Slate that the story of “automobile bloat” might be defined by “carmaker revenue, shifting client preferences, and loophole-riddled auto rules.”

    These rules, particularly, got here into focus late final 12 months, a couple of weeks earlier than the November election, when NHTSA, maybe a bit too optimistically, launched a proposal that may strike on the coronary heart of automobile bloat. By no means in its 50-plus years in existence has the regulator issued new guidelines for automakers requiring them to vary their car designs to higher forestall pedestrian fatalities — till now.

    The foundations would replace the Federal Motor Automobile Security Requirements (FMVSS), the federal government’s bible for all the things that’s required in a brand new car earlier than it’s offered — from steering wheels to rearview mirrors — to set testing procedures to simulate head-to-hood affect, with the purpose of lowering head accidents. If enacted, automakers must take a look at their autos utilizing crash take a look at dummies representing grownup and little one pedestrians for the primary time. NHTSA says the adjustments may save as much as 67 lives yearly.

    The proposal drew over 5,700 feedback, the overwhelming majority of them enthusiastic. However security teams argue that the rule may have a restricted affect, given the give attention to the hoods of autos and never the front-end design or peak. Nonetheless, expectations are low that something will transfer ahead. NHTSA misplaced about 4 % of its workers as a part of DOGE’s efforts to slash the federal workforce. And advocates I spoke to don’t anticipate any significant security rulemaking to advance below the Trump administration. Rebecca Neal, a spokesperson for NHTSA, would solely say that “the rulemaking continues to be energetic.”

    Most Individuals aren’t conscious of the hazard posed by these massive, hulking autos. They assume that by ascending into the driving force’s seat of a three-row, 4,000-pound SUV, they aren’t solely higher defending themselves, but in addition their household. As a result of in spite of everything, isn’t it different drivers which are the actual downside?

    • Few developments have been extra damaging to the setting and public security than the dramatic progress within the SUV and truck market in current a long time. Between 2010 and 2020, 65 million new SUVs hit the roads in America. Collectively these autos will pump about 4.4 billion tons of carbon dioxide into the environment over the subsequent few a long time — extra planet-warming air pollution than most nations have emitted all through their complete historical past.
    • Many consultants level to the “SUV loophole” in tailpipe emission regulation as one supply of this downside with automobile bloat. Passenger automobiles are topic to at least one set of emissions and mileage guidelines, and a broad class of autos referred to as mild vans are topic to a distinct set. On the time these guidelines had been written, SUVs barely existed and vans had been usually utilized by tradespeople. However over time, this loophole turned extra vital. As a consequence of their extra stringent rules, small automobiles turned dearer to fabricate, whereas vans and SUVs turned money cows.
    • Automobile design is just one piece in a big, advanced puzzle to make roads safer. That features decrease pace limits, infrastructure enhancements, and elevated enforcement of visitors legal guidelines.
    • Europe has already gone a lot additional to guard pedestrians, enacting guidelines that may forestall lots of the largest autos produced by US producers from being offered on the continent.
    • Some nations, like France, Norway, and the Netherlands, apply an added tax on heavier autos. Paris, particularly, makes use of weight taxes and better parking charges to discourage drivers of massive automobiles from coming into town.

    That is The Stepback, a weekly publication breaking down one important story from the tech world. For extra on automobiles and client security, observe Andrew J. Hawkins. The Stepback arrives in our subscribers’ inboxes at 8AM ET. Decide in for The Stepback right here.

    Comply with matters and authors from this story to see extra like this in your customized homepage feed and to obtain electronic mail updates.

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