Insta360 supported para-athlete Lance Fenderson on his comeback to racing, a collaboration that marked the start of a strategic relationship with a number one nonprofit within the adaptive sports activities area.
The quick documentary of Lance’s story, introduced by Insta360, is now dwell on YouTube – and you’ll watch it right here —, providing a robust firsthand account of his comeback and a deeper take a look at the neighborhood, resilience, and objective that fueled his historic climb of Pikes Peak.
A spinal twine harm in 2019 left Lance Fenderson paralyzed from the chest down… however Lance refused to surrender on his dream of racing. In June 2025, he returned to the observe to tackle one of many world’s most harmful programs — a 12.42-mile, 156-turn mountain ascent by means of Colorado’s Rockies — and in doing so, redefined what’s attainable for adaptive athletes in motorsport.
All through his rehabilitation and return to racing, Lance used Insta360’s X4 to overview and refine his efficiency. With its 8K 360 seize and AI-powered enhancing instruments, the digicam grew to become a key a part of his coaching — serving to him analyze runs, establish enhancements, and share his perspective with the world. For Pikes Peak 2025, Insta360 stepped in as a proud sponsor, providing not solely monetary and technical help but in addition storytelling collaboration, making certain Lance had each the platform and the instruments to doc his journey. Utilizing the brand new Insta360 X5, he captured the experience from his distinctive POV, providing an immersive take a look at a comeback constructed on grit, innovation, and perception.
“Insta360 is honored to sponsor Lance in his return to Pikes Peak. If there’s one factor we love doing, it’s backing individuals with highly effective tales to inform, and that is actually one,” stated Max Ritcher, Co-Founder & VP Advertising and marketing at Insta360. “Our aim is straightforward: to assist extra creators like Lance share their tales, compete with confidence, and be seen.”
Only one week earlier than race day, catastrophe struck. Lance crashed throughout a check run, severely damaging his automotive and casting severe doubt on whether or not he’d make it to the beginning line.
“We had that crash throughout check weekend… and there was a number of doubt about whether or not I may even make it again right here,” stated Lance. “However they [the sponsors] referred to as individuals they knew and bought the automotive again collectively in lower than per week. And it drove completely. The mountain needs you to mess up. However for me, overcoming adversity — that’s what’s made me who I’m.”
Due to the dedication and help of all of the mission companions backing Lance, together with Insta360, BMW M Motorsport, Yokohama, and the Excessive Fives Basis, what as soon as appeared not possible was made attainable in only a few days.
This collaboration additionally marked the start of a strategic relationship between Insta360 and the Excessive Fives Basis — a number one nonprofit within the adaptive sports activities area and a longtime supporter of Lance.
Collectively, the 2 organizations at the moment are exploring new methods to empower extra adaptive athletes like Lance — by offering gear, manufacturing help, and storytelling sources to assist amplify their journeys. The aim is to convey these highly effective, underrepresented tales to wider audiences — and to encourage others navigating related challenges world wide.
