NBC Information’ At this time regained its place because the No. 1 morning present within the Adults 25-54 demo for the week of July 28. Within the complete viewer entrance, ABC Information’ Good Morning America remained America’s most-watched morning present through the simply concluded week.
A wholesome cushion of 67,000 further demo viewers separated At this time from GMA. Sadly for GMA, it was the one present to see week-to-week declines within the advertiser-coveted demo. Nonetheless, the ultimate week of July noticed all morning exhibits file viewership positive factors in complete viewers.
In response to live-plus-same-day knowledge from Nielsen, GMA averaged 2.679 million complete viewers and 470,000 viewers within the A25-54 demo for the week of July 28. In comparison with the earlier week, ABC Information’ morning present was up +2% in complete viewers however fell by -2% within the demo—the one morning present with demo declines. Taking a look at its efficiency to the identical week in 2024 (July 29), GMA was up by +5% in complete viewers and +8% within the demo.
At this time reclaimed its No. 1 place within the demo and completed in second place in complete viewers with 537,000 and a couple of.417 million viewers, respectively. After shedding its high place through the prior week, 67,000 further demo viewers propelled At this time to the highest spot. The printed skilled a +5% uptick in complete viewers and +13% within the demo in comparison with the earlier week. Taking a look at the way it carried out throughout the identical week in 2024, when the morning present was in Paris, At this time was down by double-digits in complete viewers (-23%) and the demo (-29%).
CBS Mornings had 1.844 million complete viewers and 330,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was up +2% in complete viewers and +15% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a -7% decline in complete viewers however noticed a +5% viewer enhance within the demo.
ABC NBC CBS • Complete Viewers: 2,679,000 2,417,000 1,844,000 • A25-54: 470,000 537,000 330,000
Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Reside+SD Present Week (w/o 7/14/25), Earlier Week (w/o 7/7/25) and Yr-In the past Week (w/o 7/15/24). Most Present Information Stream: 2024-2025 Season (9/23/24-7/20/25) and 2023-2024 Season (9/25/23-7/21/24). Starting 8/31/20, nationwide scores additionally embody Out of Residence (OOH) viewing. Averages primarily based on common telecasts.
