MILAN — The Prada Group will reveal Wednesday it has promoted Christopher Bugg to chief communication officer.
This can be a new function on the firm, and a brand new improvement because it gears as much as full the Versace acquisition. Bugg will likely be liable for overseeing the worldwide communication methods of the group and its manufacturers, comprising Prada, Miu Miu, Church’s and Automotive Shoe, along with Versace.
He experiences to Lorenzo Bertelli, chief advertising officer and head of company social accountability of the group.
Bugg joined the corporate in January 2020 as advertising and communication director for Asia and, a couple of months later, was appointed group communication director. “Through the years, his work has performed a key function in strengthening the positioning of the group and its manufacturers,” the corporate mentioned in a press release.
Earlier than becoming a member of the Prada Group, he rose by way of the ranks at Louis Vuitton in Paris within the 2016-19 interval changing into the worldwide digital communication director. Previous to Louis Vuitton, he was primarily based in New York working at Calvin Klein from 2008 to 2016, changing into international vp of digital advertising.
He holds a level in advertising and digital communication from the College of Evansville in Indiana.
In April, the Prada group revealed the acquisition of Versace from Capri Holdings for an enterprise worth of 1.25 billion euros and the transaction is anticipated to shut within the second half of the 12 months. Commenting on first-half outcomes final week, Prada Group chief government officer Andrea Guerra mentioned the closing is anticipated between September and November.
“At first of 2026 we can share rather more info relating to what we’re going to do. I believe that after we signed the settlement, we mentioned that it’ll take time, which implies that we have to do issues rigorously. It’s vital to not kill the infant when you remedy it. So we are going to go as quick as we will and as prudent as we will by way of branding and id positioning,” Guerra instructed analysts throughout a name on July 30.
What is understood to this point is that the primary assortment for Versace designed by Dario Vitale is not going to be introduced by way of a runway style present, however the home will host “an intimate occasion, honoring the previous and envisioning the long run,” scheduled on Sept. 26 in Milan. Town’s style week is anticipated to run Sept. 23 to 29.
The spring assortment will likely be unveiled by way of a presentation and, in keeping with sources, there’s a video element.
In March, Donatella Versace was named chief model ambassador of the style home she has helped develop on her personal for the previous 28 years, following the dying of her brother Gianni. The designer was succeeded by Vitale, named chief artistic officer, on April 1.
Vitale was beforehand Miu Miu’s ready-to-wear design director and left the corporate in January.
The Prada Group is weathering the present challenges, reporting rising gross sales and regular profitability within the first half ended June 30. Revenues rose 8 p.c to 2.74 billion euros in contrast with 2.55 billion euros in the identical interval final 12 months. Group internet revenue amounted to 386 million euros in contrast with 383 million euros in the identical interval final 12 months.
