Let’s be sincere, the excessive avenue has had its justifiable share of ups and downs. However once in a while, a model comes alongside that not solely revives retail however utterly reimagines it. Enter Astrid & Miyu, the cult British jewelry label that’s been quietly (and stylishly) constructing a jewelry empire that sparkles with goal and creativity.
After the outstanding success of its flagship Home of Astrid & Miyu in 2024, the model is upping the ante once more, asserting 4 new bodily areas that can make jewelry lovers swoon. First up, Selfridges London welcomes them with open arms on 4th August, adopted swiftly by Belfast on the eighth, then a blinding arrival at Bicester Village, and a September stint in Selfridges Manchester on the twenty first.
Astrid & Miyu is not only about fairly issues in glass circumstances. These are expertise areas, half atelier, half social membership, half feel-good remedy session. From bracelet welding to bespoke tattoos, every retailer is a playground for personalisation. And with curated ear-stacking led by skilled piercers, it’s no shock that clients like it.
I caught up with the model’s visionary founder, Connie Nam, who instructed me:
“At Astrid & Miyu, being leaders within the experiential area is not only a objective, it’s a core a part of who we’re. We wish each go to to our shops to really feel like an important day, one which leaves a long-lasting impression.”
With 26 shops (and counting), Astrid & Miyu is blazing a path for the way trendy retail ought to appear and feel equal components luxurious, creativity, and accessibility.
Astrid & Miyu is flying the flag for human connection. It’s a celebration of contact, texture, and time properly spent an area the place reminiscences are welded (typically actually) into effective, stackable items of wearable pleasure.
So whether or not you’re searching for the proper huggie hoop, a significant appeal, or only a place to attach along with your inventive facet, Astrid & Miyu is prepared and ready, earrings on the prepared, tattoo needle buzzing, and all the flicker you may ask for.
