The jury behind the Nielsen v. HyphaMetrics lawsuit reached a verdict Friday, discovering HyphaMetrics not responsible of infringing on a pair of Nielsen’s patents.
Nielsen, a measurement and adtech big, beforehand filed two lawsuits towards HyphaMetrics, a competitor within the measurement and knowledge house. One of many lawsuits got here in February 2023, and one other got here later in Could 2023; nonetheless, each had been consolidated.
In an announcement, HyphaMetrics CEO Joanna Drews mentioned the decision is a victory towards Nielsen.
“HyphaMetrics’ historic lawsuit victory towards Nielsen is a monumental win for shoppers and your entire media ecosystem,” Drews mentioned. “We’re thrilled that the jury acknowledged Neilson’s allegations had been baseless and predatory, and that HyphaMetrics’ single-source knowledge stream is a proprietary resolution that may revolutionize media measurement. The whole HyphaMetrics staff is happy to maneuver previous this meritless lawsuit, so we will proceed to assist purchasers bridge the hole between streaming, linear, and digital with unified reporting.”
In keeping with Nielsen, the measurement agency is reviewing the file and contemplating an attraction.
“We filed this go well with as a result of the product that HyphaMetrics marketed, promised, and mentioned it bought is one thing we believed infringed Nielsen’s patents,” Nielsen mentioned in its assertion. “Because the trial developed, we had been stunned to be taught that HyphaMetrics has no precise product, no knowledge on the market, and no plans to make use of AI-enabled content material recognition expertise now or sooner or later. We think about that the purchasers who signed up for the product that HyphaMetrics marketed will probably be and stunned to be taught this as properly.”
Following Nielsen’s assertion, HyphaMetrics’ CEO addressed the corporate’s claims, together with assertions that HyphaMetrics has “no precise product” or knowledge on the market.
“If their assertion is sincere, why didn’t Nielsen drop the lawsuit? Why contemplate interesting when you don’t consider we now have a product? It appears frivolous and disingenuous,” Drews instructed ADWEEK.
Over the past three years, Nielsen has filed ten patent infringement complaints towards rivals like TVision, HyphaMetrics, ACRCloud, and VideoAmp. One in every of VideoAmp’s lawsuits was dismissed earlier this yr earlier than Nielsen swooped in with a brand new criticism.
