Did you attend Beyoncé’s Cowboy Carter Tour? Would you like “two pairs of Luccheses” like Kane Brown? The western craze continues to kickstart boot gross sales.
Beyoncé Knowles-Carter, sporting customized Amina Muaddi cowboy boots, and Miley Cyrus, sporting customized McQueen boots, on stage in Paris in the course of the Cowboy Carter Tour.
Parkwood Leisure
Beyoncé’s album “Cowboy Carter,” which earned the celebrity her first Album of the Yr Grammy in February, generated nice curiosity in cowboy boots when it was launched in 2024, and the album tour working this yr revived the surge as concertgoers flocked to stadiums in every kind of western footwear — from basic cowboy boots to fringy animal print types.
Twins Kylia and Kyana Harrison, 24, pose for a portrait outdoors of SoFi Stadium earlier than the Cowboy Carter Tour on Thursday, Could 1, 2025 in Inglewood, CA.
Juliana Yamada / Los Angeles Occasions through Getty Pictures
However it’s not simply concertgoers who’re in search of out western sneakers for particular occasions. James Anderton, the proprietor of West in Beverly Hills, stated the development can be taking off at marriage ceremony occasions.
“Each rehearsal dinner, if not marriage ceremony, is a western theme. And the journeys to Montana or Wyoming, we see a big uptick from that,” stated Anderton. He famous that his ankle peak, nine-inch, and 13 to 17-inch boot silhouettes are promoting about equally, and colourful inlay patterns are in.
Beyoncé isn’t the one popular culture determine driving curiosity in western style. Anderton pointed towards the initiatives of Taylor Sheridan, which embrace the Kevin Costner-led collection “Yellowstone” and the Billy Bob Thornton-led collection “Landman,” amongst different western titles, as boosting the development as effectively.
Moreover, Anderton and Isha Nicole, senior vp of inventive and advertising and marketing at Boot Barn, each famous the affect of Pharrell’s fall 2024 western assortment for Louis Vuitton, which featured the work of one in all Anderton’s boot makers in El Paso.
YELLOWSTONE, from left: Kevin Costner, Kelsey Asbille, ‘Coming House’, (Season 1, ep. 105, aired July 25, 2018).
Emerson Miller / ©Paramount Community / Courtesy: Everett Assortment
Additionally within the popular culture realm, nation artist Kane Brown not too long ago launched a music referred to as “2 Pair,” which is a love letter to Lucchese cowboy boots — it kicks off with the lyrics, “Hey I just like the snakeskin, I just like the Buckaroos/I like my leather-based shined up with a shade of blue.” Intently related to nation music, the model has collaborated with artists like Parker McCollum.
And there are a lot of extra nation stars with a love of trainers. Nicole shared that Idyllwind Fueled by Miranda Lambert, a Boot Barn unique, “has been dominating the market throughout a variety of feminine shoppers,” with metallic and retro types standing out as notably fashionable. Amongst males, in the meantime, Nicole revealed that the upscale Cody James Black 1978 assortment that includes “minimalistic styling and a easy hand-laid cording element,” has grown in recognition.
Nicole conveyed that crossover artists and the mixing of genres have partially pushed the western affect in fashionable style, pointing towards Pharrell and Beyoncé.
“This shift in popular culture is a tribute to Americana and a real celebration of the American spirit. And nothing is extra American than the cowboy,” the Boot Barn government stated. “The cowboy’s iconic persona speaks to a celebration of our heritage whereas symbolizing nonconformity. Within the AI period with technological overstimulation, there’s a shared appreciation for a extra natural, humble, and genuine existence. This craving is mirrored in in the present day’s style developments, from western boots to the Y2K aesthetic.”
There’s additionally been a rising curiosity in line dancing recently, notably throughout the Black group, with the music “Boots on the Floor” and its correlating fan-accompanied dance making waves throughout the nation.
Merchandise representing the favored line dance “Boots On The Floor” is displayed throughout Wednesday Wind Down In The Level at Downtown Commons on Could 28, 2025 in East Level, Georgia.
Julia Beverly/Getty Pictures
“We’re positively seeing clients wanting boots they are often lively in. Whether or not it’s line dancing, live shows, or on a regular basis outings, consolation is on the middle of what they’re purchasing for,” stated Melissa Collins, chief advertising and marketing officer at Cavender’s, which is celebrating its sixtieth anniversary this yr. “Individuals are realizing that western boots aren’t only for type — they’re constructed to help motion, final by means of lengthy days, and nonetheless really feel nice. That’s particularly essential for first-time boot patrons who are sometimes stunned by how wearable they are surely. It might begin with a enjoyable occasion, however as soon as they expertise the consolation and flexibility, many change into loyal boot wearers.”
On what’s promoting proper now, Collins stated: “At Cavender’s, we supply a curated mixture of legacy and rising manufacturers — from longtime buyer favorites to unique traces like JRC & Sons, which honors our founders, and our Cavender’s line, that are a terrific possibility for ladies who’re first-time boot patrons.”
Anderton defined how a lot work goes into crafting the boots at West. “We’ve got a class of merchandise that’s nonetheless handmade the best way it was made 100 years in the past, and that’s mirrored within the worth. And a few individuals, after they choose up a home made boot and switch it over, they see the worth, and so they had been anticipating one thing else.”
How does he hook them in? “You introduce them into this totally different stage of product primarily based on supplies and craftsmanship. These actually are virtually wearable artistic endeavors. We take pleasure in educating individuals on how they’re constructed, what the aim of the inlay was, what the aim of the sew sample was — that was to maintain a boot upright and never slouch down if you had been within the saddle, as an example.”
Taraji P. Henson, sporting Golden Goose cowboy boots, poses in the course of the Kering Ladies in Movement Speak with Taraji P. Henson And Dr. Stacy L. Smith on the 78th annual Cannes Movie Pageant at Majestic Resort on Could 20, 2025 in Cannes, France.
Tristan Fewings/Getty Pictures
As for a way western boots will adapt for spring 2026, Nicole forecasted that neutrals together with a variety of browns and whites will stay sturdy in addition to basic western particulars. New developments for spring 2026 will embrace greens, starting from jelly mint to teal, blues, and pops of pink and fuchsia, she stated.
Anderton, Nicole and Collins all harassed that western boots are transcendent of passing developments. Collins supplied, “For a lot of, western is now not only a development — it’s a way of life. As that viewers grows, so does the urge for food for boots that may transfer seamlessly from on a regular basis put on to extra fashion-forward moments.”
