Hailey Bieber, co-founder of Rhode Pores and skin, a beauty and skincare firm, not too long ago made waves within the magnificence business when she offered her firm to e.l.f. cosmetics in a deal value $1 billion.
Whereas the worth of Bieber’s precise wealth is unknown, her internet value could possibly be valued at $300 million or extra as a result of acquisition of Rhode Pores and skin, her earnings from numerous model endorsements, and her and husband Justin Bieber’s actual property holdings.
This is a take a look at how she’s made her cash and the way a lot she could possibly be value.
Key Takeaways
- Hailey Bieber has earned revenue via modeling, model endorsements, and her skincare line, Rhode.
- Her internet value is estimated at greater than $300 million, boosted by e.l.f. Cosmetics’ acquisition of Rhode.
- She and husband Justin Bieber personal a number of properties in California, together with their main residence, which is value greater than $25 million.
Rhode Pores and skin: The Acquisition
In Might 2025, e.l.f. introduced that it could be buying Rhode in a $1 billion deal:
- E.l.f. would pay $600 million in money and $200 million value of shares for the rising firm.
- One other $200 million could be paid out, relying on whether or not the model achieved sure progress targets over a three-year interval.
In line with e.l.f., Rhode had $212 million in internet gross sales within the 12 months earlier than March 31.
Whereas Hailey Bieber co-founded the model with Michael and Lauren Ratner, particulars of her precise possession stake weren’t disclosed, so it is unclear how massive Bieber’s stake in Rhode Pores and skin was previous to the acquisition.
Nonetheless, one monetary advisor advised US Weekly they believed she held barely greater than 50%, doubtlessly netting over $300 million within the deal.
After the acquisition, Bieber mentioned she would “step into a fair larger function as Chief Artistic Officer, and Head of Innovation of Rhode in addition to strategic advisor to e.l.f. Magnificence”.
How Bieber’s Magnificence Model Has Grown
Bieber first launched Rhode Pores and skin in 2022 with simply three merchandise:
- Peptide glazing fluid
- Barrier restore cream
- Peptide lip remedy.
In line with W Journal, the peptide glazing fluid offered out instantaneously, driving a lot demand that there was a 100,000-person ready checklist.
Bieber, who now has greater than 55 million followers on Instagram, was in a position to garner widespread pleasure for her model partly via social media (she additionally has greater than 2.5 million subscribers on YouTube), coining viral phrases like ‘glazed donut’ pores and skin and ‘strawberry’ make-up.
Over time, she’s expanded the product lineup for Rhode, launching magnificence merchandise like blushes and lip tints.
Modelling and Endorsements
Bieber, the daughter of actor Stephen Baldwin and niece of Alec Baldwin, began modeling as a young person, first signing with Ford Fashions earlier than shifting to IMG in 2016. She appeared in publications like Marie Claire, V Journal, and Elle. She additionally strutted the runway for main designers like Tommy Hilfiger and Dolce & Gabbana.
Past modeling, she’s landed model endorsements for large magnificence and vogue manufacturers like Levi’s and BareMinerals. Finance Month-to-month places the worth of Bieber’s endorsements at $5 million yearly.
Actual Property
Hailey and pop star Justin Bieber acquired engaged in 2018, and shortly after the engagement, they purchased a $5 million residence in Ontario, Canada.
Since getting married in 2019, they’ve bought a number of properties collectively, together with
- A $25.8 million mansion—their main residence—in a gated neighborhood in Los Angeles. (2022)
- A $16.6 million residence in La Quinta, a metropolis in one among Coachella’s valleys. (2023)
The Backside Line
Hailey Bieber has constructed a big private fortune via a mixture of modeling, model endorsements, and entrepreneurship. The sale of rhode to e.l.f. Cosmetics might have netted her over $300 million, boosting her estimated internet value past that mark.
With long-term model affect, a strategic advisory function, and precious actual property property, Bieber’s wealth continues to develop, and she or he reveals no indicators of slowing down.
