Determining get extra views on TikTok after posting is a crucial progress technique for content material creators.
Why? As a result of the extra instances folks see your content material, the higher your possibilities of rising your attain and engagement, resulting in potential incomes alternatives.
Constructing a TikTok advertising and marketing technique means experimenting with new methods to extend your visibility primarily based in your model and viewers. When you’ve been struggling to achieve extra folks, pay attention to our hacks under for get extra eyes in your TikTok account and movies—for quicker progress and model discovery.
What is taken into account a view on TikTok?
A video view on TikTok measures the variety of instances your video begins to play. Even when the viewer scrolls away instantly after a video begins rolling, it’s nonetheless counted as a view.
Nonetheless, these conditions aren’t at all times black and white. Listed here are a number of particular instances when a view might or might not rely:
- Autoplays: Autoplays are counted as views. TikTok customers don’t want to have interaction with a video for it to be counted.
- Loops: Looped movies aren’t counted as particular person views in the event that they happen throughout the identical impression. For instance, if a video loops 5 instances when you’re typing a remark, it nonetheless solely counts as one view.
For creators monetizing their movies by way of the TikTok Creator Fund, views have to be “certified” to rely. This implies they have to:
- Be distinctive video views from the For You feed
- Be watched for 5 seconds or longer
- Not be paid, synthetic or promoted indirectly
Why views matter on TikTok
Views are a vital TikTok metric. They spotlight what number of instances folks have seen your movies, which indicators curiosity in your content material. The extra views you get, the extra your movies get proven and urged by the TikTok algorithm to achieve a wider viewers.
Extra TikTok views additionally interprets to extra possibilities to obtain different varieties of engagement. This contains feedback, follows and shares, that are pivotal to the way you develop on TikTok. These metrics matter on the subject of highlighting the scale of your TikTok account for potential monetization or partnership alternatives.
The way to get extra views on TikTok: 12 methods for progress (even with no followers)
Whether or not you’ve been posting movies for some time or simply began a brand new account, you don’t want a big following to get extra views in your TikTok content material. Listed here are some sensible tricks to attempt at this time to develop your present viewers.
Optimize your video for discovery
If you wish to attain new folks, it is advisable make it simpler for them to search out you. Use these 5 hacks to make your TikTok account extra discoverable.
1. Add hashtags to your content material
Hashtags exist on almost each social media platform as a approach to categorize, tag and seek for content material, and TikTok is not any totally different. TikTok hashtags are used equally, however they may also be used for developments and challenges.
Utilizing hashtags in TikTok captions may also help much more customers uncover your content material and enhance your view rely. Nonetheless, it is advisable be strategic about your hashtag use. Be sure to’re utilizing hashtags which might be each well-liked and related to your content material.
Listed here are a number of key methods to search out one of the best hashtags for extra TikTok views:
- Take note of the hashtags your opponents are utilizing
- Use a third-party device like TikTok Hashtags to search out well-liked tags
- Reap the benefits of TikTok’s autocomplete options to search out hashtags
- Flick through the For You web page (FYP) to find trending hashtags
- Search TikTok’s Artistic Heart to search out product-related tags in your trade
Right here’s an instance of incorporate hashtags into your caption to assist enhance your movies:
Supply: TikTok
Including three to 5 hashtags appears to be the candy spot for gaining a constructive quantity of attain. Experiment with totally different tags and attempt to preserve them according to related matters. This can assist the TikTok algorithm perceive what you’re posting about and get your content material in entrance of the proper viewers.
2. Embrace well-liked music and trending audio
When doubtful, use well-liked music and sound clips inside your video content material. If somebody likes the music clip, they will click on on the spinning album within the backside proper nook to view extra movies that use it, doubtlessly main them to find your content material.
TikTok now makes it simple to seek for trending audio to your movies, together with royalty-free songs and audio that’s cleared for industrial use. This implies you’re free to apply it to your corporation account.
Keep in mind that you don’t need to do a TikTok dance or something controversial to create well-liked movies. A little bit of creativity may also help you incorporate trending sound bytes into your movies to get extra TikTok views.
Leveraging trending music and audio is a straightforward manner for manufacturers to spice up their attain and doubtlessly get picked up on the TikTok For You web page. The secret is utilizing music that is sensible to your content material.
3. Comply with viral TikTok developments
Talking of developments, TikTok is all about following viral developments, and so they’re an effective way to get extra attain. Fortunately, there are a lot of several types of developments to select from. This contains dances, challenges, memes and extra.
There are additionally actually natural occasions just like the “Demure” pattern that took over TikTok final 12 months. Manufacturers, influencers and on a regular basis content material creators alike received in on it and noticed huge attain consequently. This instance highlights once more how you should use trending TikTok audio to get extra views.
Probably the greatest methods to achieve an understanding of viral developments on TikTok is to spend time consuming content material on the platform. Check out opponents and different model accounts, however scroll for a bit every week as nicely to be sure you keep updated on new TikTok content material concepts. Additionally, pay shut consideration to the For You web page and what’s trending amongst your target market.
Content material and developments transfer extraordinarily shortly on TikTok. If you wish to combine these kinds of stylish concepts into your content material calendar to get extra views, it is advisable act on them shortly. Assume days, not weeks or months.
4. Perceive TikTok search engine optimisation
TikTok search engine marketing (search engine optimisation) entails optimizing your content material and account to enhance their visibility on the community. search engine optimisation makes use of techniques to make it simpler for TikTok customers to stumble throughout you whereas looking for related content material.
Just a few gadgets to attempt embrace:
- Key phrases: Use related key phrases in your video descriptions, captions, hashtags and account data to assist folks discover your content material when looking out. Maintain this in thoughts when selecting a username as nicely.
- Trending hashtags: Use hashtags associated to your area of interest to achieve extra customers.
- Engagement: Encourage engagement by asking TikTok followers to love and remark in your movies. Their engagement—and your interactions with them—can enhance visibility, since interplay performs a key position in TikTok’s algorithm.
- Location concentrating on: When you’re concentrating on native audiences, optimize your content material for native searches by together with location-specific hashtags or key phrases.
When you’re undecided discover related key phrases, attempt TikTok’s built-in instruments like keyphrase autocomplete. This characteristic offers you a ton of concepts associated to your trade and buyer ache factors to create content material that not solely will get views but in addition ranks in search outcomes.
Supply: TikTok
5. Discover one of the best instances to put up on TikTok
Timing your posts proper will increase the probabilities your viewers will see them. In line with our knowledge, one of the best instances to put up on TikTok embrace:
- Tuesdays at 5 p.m.
- Wednesdays from 2 to five p.m.
- Thursdays from 3 to five p.m.
Nonetheless, these instances differ by trade, model and placement. There are additionally different components that influence TikTok views and whether or not the algorithm picks up your content material.
In consequence, it’s greatest to experiment with totally different publishing frequencies and schedules quite than sticking to one-size-fits-all recommendation.
To search out your personal greatest instances to put up, take note of your TikTok analytics instruments and when your viewers is almost certainly to be on-line. Then, schedule your TikTok posts accordingly.
Maximize video efficiency and engagement
As soon as your content material is discoverable, it’s time to deal with creating high-quality movies. Listed here are a number of methods to ensure your movies shine.
6. Create a superb hook
Folks usually determine whether or not to look at a video throughout the first few seconds, which implies your hook must be compelling sufficient to persuade them to stay round.
hook could be a thought-provoking query, a daring assertion, a nail-biter story or the rest you assume will seize your viewers’s consideration.
Just a few varieties of hooks to attempt embrace:
- A right away promise: Clearly state what the video will reveal or clear up in a single quick assertion.
- A concern of lacking out: Tease what customers will miss in the event that they skip the video.
- Cultural relevance: Relate to a scenario the viewer is likely to be going by way of proper now.
7. Create movies from TikTok feedback
If somebody leaves a query within the feedback, reply with a textual content remark or with a brand new TikTok video. Selecting the video response creates a visual hyperlink between the brand new video and the unique.
This tactic drives further views to the unique put up. Curious viewers usually click on again on the unique video to see the complete context.
On this model instance, their social group used this tactic to highlight a product. They turned a viewer remark into a chance to showcase the product’s aesthetics—incomes sturdy views whereas conserving their content material entertaining and on-brand.
Supply: TikTok
Strive coupling this technique with different techniques to get extra views on TikTok. For instance, you may make a full-blown sequence the place you reply to prospects or reply questions repeatedly.
The bonus of utilizing feedback as content material is that it naturally drives dialogue, resulting in extra engagement, interactions and, finally, views.
8. Take part in TikTok challenges
There are a lot of varieties of TikTok challenges, however the principle two are branded challenges and neighborhood challenges. Branded challenges are challenges that relate again to your services or products to have interaction your viewers. Group challenges are began by creators and TikTok customers.
Strive beginning a novel branded problem to your viewers to take part in to see how a lot attain you possibly can generate. Maintain a watch out for neighborhood challenges that make sense to your model or product to hitch to assist increase your attain.
9. Create lots of content material
A typical rule of thumb is to put up one to 4 instances per day. If you wish to sustain the momentum and develop your account, it’s a good suggestion to share as a lot content material as usually as you possibly can. Nonetheless, you additionally need to stay constant, so make certain the content material schedule you select is sustainable.
Contemplate batch-creating content material so that you’ve got lots to share for per week or two earlier than it is advisable create extra. Submit day by day at a minimal to extend the variety of views in your TikTok account.
Making a social media content material calendar may also help you intend various TikTok content material prematurely.
Whereas some movies needs to be deliberate rigorously, not all of them must be.
By incorporating creators and prospects into your technique and posting off-the-cuff content material, you possibly can put up extra movies with out as a lot enhancing. Lots of the greatest manufacturers on TikTok have quite a lot of content material on their feeds.
Use knowledge to refine your technique
The extra content material you put up, the extra knowledge you accumulate. Listed here are some methods this knowledge will information your future content material and total digital advertising and marketing technique.
10. Monitor which movies drive probably the most engagement
Your TikTok analytics are a treasure trove of insights that can assist you perceive what movies get probably the most engagement permitting you to do extra of what works.
They might assist you to establish a sort of content material that will get you probably the most views, the matters your viewers engages with most and patterns through which movies are watched all through.
Take your content material planning a step additional by additionally utilizing Sprout Social’s TikTok analytics. Along with fundamental metrics, Sprout makes use of your TikTok knowledge to tell one of the best posting instances for engagement primarily based in your distinctive viewers.
11. Use viewers retention knowledge to enhance watch time
Getting somebody to rely as a view in your video is nice, however you additionally need them to really watch your video. For this to occur, it is advisable enhance your viewers retention fee.
Sprout Social additionally affords retention insights that can assist you perceive how viewers are participating along with your content material to establish areas for enchancment. For instance, see the place in your movies viewers drop off to find out whether or not your movies are too lengthy or if folks lose curiosity at particular factors.
These insights inform your future content material to assist preserve viewers engaged for longer.
12. Spot developments utilizing listening and analytics instruments
It’s difficult to remain on prime of TikTok developments, particularly if you happen to’re a busy enterprise proprietor with different duties. Fortunately, there are instruments that monitor for these within the background when you possibly can’t be on-line.
For instance, Sprout’s Social Media Listening device robotically kind by way of billions of information factors to establish developments in seconds. It tracks client habits associated to particular matters so that you at all times have one ear to the bottom for developments inside your trade.
These instruments are an enormous time-saver and assist be sure you by no means miss a chance to get extra views. Need to see it for your self? Begin a free trial with Sprout Social.
The way to get extra likes on TikTok
Ah, the age-old query: “How do you get likes on TikTok?” TikTok likes and views go hand in hand. The extra you get of 1, the extra you get of the opposite.
Getting likes is much less about growing your visibility and extra about participating along with your on-line neighborhood. Beneath are some ideas that can assist you earn extra engagement.
Create content material that resonates and engages
To get extra TikTok likes, it is advisable create high quality content material your target market will take pleasure in seeing. Listed here are 5 methods to up your content material recreation.
1. Create a multi-part sequence
When you’ve created a video that has carried out nicely, use that to your benefit. Make it a multi-part sequence by arising with extra content material of an analogous nature.
For instance, the Morning Brew group created a single video translating on a regular basis phrases into advertising and marketing buzzwords. Their viewers cherished it, so that they began creating extra movies with the identical theme and format.
TikTok permits customers to create playlists which might be good for placing collectively a video sequence. Add all the movies in a sequence to an inventory and make it simple for customers to view related movies inside a single feed.
Supply: TikTok
Just a few concepts for various playlists and content material themes embrace:
- Buyer showcases and testimonials
- Product demos, tutorials and how-tos
- Response movies
- Reply movies
- Q&A movies that includes your viewers
- “Tip of the week” movies
All the above present alternatives to each educate and interact along with your viewers. Given how a lot TikTok leans into the idea of “edutainment,” this technique might be an efficient approach to get extra TikTok likes.
When you discover {that a} sequence will get traction, it is sensible to proceed your momentum and make related content material.
2. Know your target market
When you’re questioning why your engagement is low on TikTok, it’s time to consider why your content material isn’t hitting.
Pop quiz: who’s your target market? Figuring out your prospects and who you’re attempting to achieve on TikTok lets you create content material they need to see.
Whenever you create content material that your target market truly enjoys, they’re going to be extra prone to prefer it, share it with their mates and observe your account.
Begin by creating buyer personas. Put collectively profiles of precisely who you’re attempting to achieve. This offers you an understanding of which varieties of content material every persona would need to devour.
For instance, are your prospects evaluations? Are they trying up solutions to questions or particular ache factors? That is the place doing analysis associated to TikTok key phrases could be a enormous assist, particularly because the platform leans extra into its search options.
Subsequent, analyze your opponents. What are they posting? Higher but, which of their posts will get probably the most likes and feedback? How are you going to incorporate related methods along with your audiences?
Use this data to cater your movies to your particular viewers, and alter your content material technique primarily based on their reception.
3. Cross-promote your movies
When you’re struggling on TikTok however have nice engagement on one other social community, a little bit of cross-promotion goes a great distance.
Share your TikTok movies on different platforms to unfold the phrase and get your followers to cross over. Simply share your TikTok movies in your Instagram Tales, or repurpose TikTok movies as Instagram Reels or YouTube Shorts. Contemplate additionally sharing hyperlinks to your TikTok movies on X (previously generally known as Twitter) to solid a wider web.
Past that, don’t be shy about selling your TikTok presence throughout further advertising and marketing channels, similar to your advertising and marketing emails and even product pages. It merely supplies one other touchpoint so that you can have interaction along with your prospects.
4. Duet and sew well-liked movies
One other approach to create participating content material is by dueting or stitching an present TikTok video. A sew performs a part of an present video earlier than you are taking over with your personal recorded video. It’s an effective way so as to add further context or commentary to another person’s content material.
A duet locations your video alongside an present video. That is good for reacting to a different video, like OREO did by reacting to a creator’s video that includes their cookies.
Supply: TikTok
Incorporating duet and sew movies into your technique might be an effective way to generate extra likes—particularly if you happen to use movies from well-known creators. Like different techniques, it’s necessary to be sure you’re replying to related movies and never simply attempting to piggyback on developments for the sake of it.
5. Experiment with new video codecs and kinds
Experimenting is essential on TikTok, particularly because the algorithm and what ranks within the For You web page adjustments quickly. You’ll be able to’t put up the very same varieties of content material repeatedly and count on extra likes.
There are many particulars large and small to mess around with for any given video, together with:
- Video lengths (sub-15 second vs. 30+ seconds vs. 1+ minute movies)
- Voiceovers vs. no voiceovers
- Music vs. trending audio
- Content material that includes prospects vs. brand-generated movies
One other large element to experiment with is less-polished content material. Many manufacturers make the error of going overboard with enhancing and making their content material really feel too produced. Discover that a lot of the viral TikTok content material is uncooked and off-the-cuff, like this instance.
That’s no coincidence. This element is much more necessary for branded accounts that usually get much less attain.
Additionally attempt creating TikTok adverts out of your best-performing movies to spice up your publicity and engagement.
You could be shocked by what works and what doesn’t. You’ll by no means know till you create it.
Strengthen neighborhood engagement
As soon as your content material is in test, deal with connecting along with your viewers utilizing these methods.
6. Work with influencers and UGC creators
Partnering with well-known content material creators as a part of your influencer advertising and marketing technique might be an effective way to increase your neighborhood on TikTok.
If customers see a well-recognized face, similar to a TikTok influencer, athlete or superstar, they’re prone to stick round and watch, like and observe your content material. Equally, when you’ve got influencers create content material that includes your model on their very own channels, their viewers might faucet over to your profile and begin watching a few of your movies.
When you already incorporate influencer or user-generated content material (UGC) into your TikTok technique, you’re heading in the right direction.
Professional-tip: Drive engagement and views additional by tagging creators in your content material like within the put up under. This goes hand-in-hand with allowing creators to advertise their movies but in addition will increase the probabilities for creators to cross-promote your content material to their very own audiences. It’s a win-win!
Supply: TikTok
Content material that exhibits actual folks will get extra engagement on TikTok. Because of this many manufacturers incorporate in-house staff or UGC creators to provide content material for his or her enterprise accounts.
7. Keep engaged with feedback and reside streams
TikTok has leaned closely into its live-streaming options, which provide a chance to attach with customers in actual time.
Try how Stratia Pores and skin does a TikTok LIVE to advertise merchandise and interact prospects in sync.
Supply: TikTok
Filming a TikTok Stay is not any small feat and requires lots of legwork and prep to do successfully. That stated, it’s a main approach to make connections along with your viewers and get extra engagement in your movies. Exhibiting prospects that you simply care builds loyalty and long-term viewership.
8. Collaborate with different accounts to achieve new audiences
Collaborating with different creators might be an effective way to achieve a wider viewers, offering a larger alternative for engagement. This might embrace folks in your trade, different manufacturers or anybody else who is likely to be a superb match.
For instance, if you happen to’re attending an occasion or doing a cross-promotion, it is sensible to get probably the most out of that partnership.
Try this superstar crossover with Airbnb’s TikTok account for inspiration.
Supply: TikTok
Profitable collaborations require planning. Take into consideration your partnerships, occasions, product launches and different alternatives. Then, work out align them along with your TikTok content material technique.
Watch your TikTok progress skyrocket
Getting extra views and likes on TikTok takes persistence, effort and technique, however the progress you expertise consequently is usually well worth the work. By making your movies extra discoverable, creating content material that resonates and maximizing your neighborhood engagement, you expertise these rewards prior to later.
Spout’s social media administration platform helps you create higher content material primarily based on viewers knowledge and enhance views by posting on the proper instances. It additionally connects you with one of the best manufacturers and influencers for collaborations to increase your attain and establish related developments inside seconds.
Pace your time to progress. Check out Sprout Social with a 30-day free trial.
The way to get views on TikTok FAQs
How do I enhance views on TikTok?
To extend your TikTok views, deal with creating high-quality content material, utilizing related key phrases and hashtags and collaborating with different manufacturers or influencers to achieve new audiences. It’s also possible to take part in well-liked TikTok challenges or use trending audio clips and put up at instances when extra persons are on-line.
Why are my TikToks not getting views?
When you’re not getting views on TikTok, it might be since you’re posting on the fallacious instances, your content material isn’t related to your viewers otherwise you’re utilizing ineffective hooks. Low view counts may additionally stem from the standard of your video or a scarcity of key phrases for TikTok’s algorithm to know what your video is about.
What’s the 3-second rule on TikTok?
The three-second rule on TikTok means that it solely takes three seconds for a viewer to determine whether or not they need to watch your video. After three seconds, they’re prone to click on away out of your video in the event that they’re not , which is why making a compelling hook is so necessary.
How a lot does TikTok pay for every view?
By the Creator Fund and Creator Rewards Program, TikTok creators can earn anyplace from $0.02 to $0.40 per 1,000 views. The quantity varies primarily based on which program a creator is taking part in, the video’s engagement degree and the way a lot cash your video is making the platform in promoting spend.
