As soon as considered a kitschy food regimen meals, lumpy bumpy cottage cheese is seeing an unprecedented rise in demand due to well being influencers on TikTok.
CNN reviews that “younger, protein-hungry customers have whipped up new recipes and posted them on-line,” making a buzz that manufacturers and producers are struggling to fulfill.
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John Crawford, SVP of consumer insights for dairy on the market analysis agency Circana, instructed the information outlet that for many years, cottage cheese was thought-about “your grandparents’ meals,” however “TikTok modified all that.”
Cottage cheese gross sales within the U.S. jumped 20% yr over yr, in keeping with information from Circana. That follows an approximate 17% enhance in 2024 and 2023.
Cottage cheese is excessive in protein, low in sugar, and “applicable for a GLP-1 food regimen,” reviews CNN. And has led to a slew of recipe movies which have gone viral on TikTok, like this one for “strawberry cheesecake ice cream.”
@lainiecooks Strawberry cheesecake ice cream ??..im obsessed #cottagecheeseicecream #cottagecheeserecipe #highproteindessert ♬ Caalm Dooown – EL Locco
“Natural Valley Cottage Cheese is promoting sooner than we are able to make it,” Andrew Westrich, advertising and marketing supervisor at Natural Valley, instructed CNN. Gross sales elevated greater than 30% within the first half of 2025, he says.
Good Tradition went as far as to put up an apology to customers who’re having a tough time discovering their merchandise on grocery retailer cabinets. “[D]emand has been WILD,” they wrote, promising that they “are working across the clock to get us again in inventory.”
Is that this simply one other chapter within the fad food regimen lifetime of cottage cheese?
Crawford does not assume so. “It isn’t a fad when you find yourself seeing double-digit progress in each {dollars} and in quantity, quarter over quarter over quarter, for 2 years,” he instructed CNN.
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As soon as considered a kitschy food regimen meals, lumpy bumpy cottage cheese is seeing an unprecedented rise in demand due to well being influencers on TikTok.
CNN reviews that “younger, protein-hungry customers have whipped up new recipes and posted them on-line,” making a buzz that manufacturers and producers are struggling to fulfill.
Associated: Dubai Chocolate TikTok Recognition Causes Pistachio Scarcity
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