In one of many strangest company pivots in latest reminiscence, information analytics firm Astronomer has enlisted Oscar-winning actress and Goop founder Gwyneth Paltrow as a “very momentary” spokesperson, following the viral fallout from a scandal involving its now-former CEO and Chief Folks Officer.
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The weird saga started when CEO Andy Byron and HR govt Kristin Cabot had been caught kissing on the kiss cam at a Coldplay live performance outdoors Boston. Their panicked try to keep away from the large display screen solely fueled hypothesis and set social media ablaze. The 2 had been later confirmed to be having an affair, resulting in each resigning from the corporate.
Even Coldplay frontman Chris Martin — Paltrow’s ex-husband — couldn’t assist however weigh in, joking throughout the present, “Both they’re having an affair, or they’re simply very shy.”
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Within the aftermath, Astronomer launched a tongue-in-cheek social media video that includes Paltrow addressing the scandal in essentially the most absurdly oblique approach doable. “Astronomer has gotten lots of questions over the previous couple of days, they usually wished me to reply the commonest ones,” she says within the video, as on-screen textual content begins to spell out: “OMG! What the precise f—.”
Earlier than the query finishes, the video cuts to Paltrow calmly saying, “Sure, Astronomer is the most effective place to run Apache Airflow. We’ve been thrilled so many individuals have a newfound curiosity in information automation.”
The transfer is as self-aware as it’s surreal, and a few have referred to as it a masterclass in disaster PR. One person on X put it greatest: “This belongs within the disaster administration corridor of fame.”
