On this episode of the CineD podcast, Ron Sim, founding father of Simmod Lens, joins Johnnie to share his unbelievable journey from refugee to lens innovator. What began as a DIY facet mission advanced into the launch of APSARA, a brand new line of character-driven cinema lenses.
Ron Sim’s journey from a Cambodian refugee camp to changing into the founding father of Simmod Lens is something however typical. On this heartfelt and revealing dialog with Johnnie, Ron opens up about his early years, his love for cinematography, and the way monetary stress throughout his spouse’s medical faculty years sparked the creation of Simmod Lens. Now, he’s not simply modifying classic lenses—he’s constructing his personal.
APSARA LUMIERE. Credit score: APSARA
We focus on the beginning of the brand new APSARA lens model, co-developed with SIRUI, why character-rich flaws matter greater than medical perfection, and why he’s dedicated to giving again by way of schooling in Cambodia. This episode is a must-listen for any filmmaker who’s ever dreamed of doing extra with their craft.
Sponsor: This episode is sponsored by FUJIFILM. Test it out at 08:05.
► Chapters talked about on this episode:
00:44 – Introduction: Ron Sim’s origin story & cinematography beginnings
03:04 – The beginning of Simmod Lens
05:21 – Why design your individual lens?
10:38 – Partnership with SIRUI
12:52 – Introducing APSARA
13:50 – The LUMIERE and PRESTIGE traces
15:15 – Improvements in lens design
18:04 – What’s the distinction to SIRUI lenses?
22:13 – Why does the market want a brand new lens firm?
25:29 – Giving again: APSARA Academy
29:14 – On our trade, innovation & AI
31:20 – Wanting forward & closing ideas
Ron Sim from Simmod Lens. Picture credit score: Simmod Lens
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