Y2K BEAT: Icecream, the style label based by present males’s artistic director at Louis Vuitton Pharrell Williams and present Kenzo artistic director Nigo, unveiled its inaugural girls’s assortment on Thursday with a marketing campaign that includes younger Spanish rapper Belize Nicolau Kazi, professionally referred to as BB Trickz.
Photographed by Lauren Leekley, Kazi sports activities a spread of Y2K-inspired appears to be like, that includes key objects akin to houndstooth oversize denim shorts, metallic varsity jackets and camouflage designs adorned with crystalized logos.
BB Trickz stars in Icecream marketing campaign for its first girls’s assortment.
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The vary is impressed by the model’s hip-hop and skate roots and provides a renewed kitsch tackle skate wardrobe staples and workwear in shapes that cater to the feminine physique.
Based in 2004, the Icecream model was initially created as a subbrand of Billionaire Boys Membership.
In 2012, some 50 p.c of Billionaire Boys Membership and Ice Cream manufacturers have been bought to Iconix Manufacturers Group. Williams regained full management of the manufacturers in 2016 and has since continued to construct momentum across the early 2000s streetwear aesthetic.
BB Trickz stars in Icecream marketing campaign for its first girls’s assortment.
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The vary can be accessible on-line and at Selfridges within the U.Okay. from Monday.
