Summer season blockbusters like the brand new Superman and Jurassic World motion pictures could also be doing nice on the field workplace, however selling them is extra sophisticated than ever. The previous movie star playbook of journal profiles, TV chat reveals, and press junkets isn’t sufficient in an period of viewers fragmentation. Publicists now should strategize which podcasts to find time for, and whether or not their purchasers will eat rooster on YouTube with Amelia Dimoldenberg or Sean Evans.
This week on The Vergecast, visitor host Mia Sato talks to Vulture’s Fran Hoepfner to interrupt down the ever-changing new media circuit, whether or not you’re a beloved A-lister, a previously beloved A-lister, or an aspiring A-lister.
Then, we take a deep dive with Sarah Fackrell right into a controversial authorized tactic manufacturers are utilizing to go after on-line sellers hawking the whole lot from Grumpy Cat T-shirts to closet hooks.
Lastly, Victoria Tune joins Mia to reply a Vergecast hotline from a listener questioning whether or not an AI translator will have the ability to sustain along with his companion’s Colombian mom. If you happen to’ve bought a query for us, name 866-VERGE11 or e-mail vergecast@theverge.com.
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