Snapchat’s trying to develop its attain into sports activities content material, through a brand new partnership with TOGETHXR, a sports activities media firm based by a gaggle of former high-profile athletes, which goals to raise consideration for ladies in sport.
The initiative will see Snapchat launch a brand new content material accelerator program referred to as “Snap the Hole,” by which Snapchat’s group will work with an preliminary group of 9 feminine athletes to assist them develop their Snap presence.
As defined by TOGETHXR:
“Delivering a full suite of assets to those 9 ‘Snap Stars’, TOGETHXR and Snapchat will equip the athletes with direct mentorship from Snapchat, in addition to present content material steerage from TOGETHXR to rework their athletic journeys into compelling, monetizable tales on this first-of-its-kind program from ladies athletes.”
As famous, TOGETHXR was based by a gaggle of former skilled athletes who’ve been ready to make use of their sporting profile to construct profitable media careers. That’s impressed them to launch the mission, in order that they will move on their learnings, and use their affect to assist different feminine sports activities stars get extra traction and protection, bringing better gender equality to international sporting dialog.
And Snapchat has emerged as a key driver of sports activities dialog, particularly amongst youthful customers.
Certainly, analysis printed by Snap earlier this 12 months reveals {that a}lmost 9 in 10 Snapchatters have interaction with sports activities weekly, and 85% watch sports activities matches not less than month-to-month.
And that’s rising over time:
Along with this, Snapchat’s TikTok-like Highlight feed has additionally been a key driver of sports activities engagement, with Snapchatters viewing 25 million minutes or extra of sports activities content material every day through this component.
That presents new alternatives for athletes to attach with a wider viewers, which TOGETHXR is trying to faucet into to spice up its efforts.
It may very well be a great partnership, which can additionally assist to boost sporting engagement general within the app. And for these manufacturers trying to attain feminine athletes and sports activities followers, that would additionally make Snap an more and more useful proposition.
You may learn extra about Snap’s partnership with TOGETHXR right here.
