The hype prepare for Christopher Nolan’s film The Odyssey is already screaming down the tracks. Regardless of a launch date of July 17, 2026, some film theaters are already promoting tickets to the primary IMAX screenings of the movie. The pre-sales are for choose showings of the 70mm IMAX model of the film in a handful of cities within the U.S. and Canada. Whereas this would possibly look like a mere advertising gimmick (who wants to purchase tickets a 12 months out?), many showings have already bought out. As of this writing, 13 of the 16 U.S. theaters providing pre-sale tickets are totally booked.
You are in all probability pondering that the one folks keen to purchase film tickets a 12 months early are individuals who plan to promote them later, and also you’re in all probability proper: Most of the tickets appear to have been bought to scalpers. A fast examine of eBay reveals quite a few auctions of The Odyssey passes are already stay, with opening bids of between $200 and $250. As the discharge date approaches, search for costs on the secondary market to go a lot larger.
Nolan’s adaptation of the Homeric epic would be the first characteristic movie shot fully in IMAX, the director’s most well-liked format. It stars Matt Damon as Odysseus and tells the story of the Greek king’s perilous, 10-year journey house to Ithaca following the Trojan conflict (assuming Nolan sticks to the supply materials).
Common’s advertising division is clearly staking out a long-term technique for hyping The Odyssey as a high-quality, status film by specializing in the IMAX launch as a monumental occasion in cinema historical past. Amongst film nerds, IMAX is taken into account the one approach to actually see Nolan’s final film, Oppenheimer; practically a fifth of its $975 million gross got here from IMAX screenings.
What do you suppose thus far?
If you happen to’re a extra informal movie fan (and you do not fancy paying a pair hundred bucks or extra to see a film), tickets for different screenings of The Odyssey in lesser movie codecs will undoubtedly be obtainable for pre-order (a lot) nearer to the film’s launch date. Or you would simply wait per week and see if after the crowds have thinned out.
