Marc Jacobs is increasing his American design label’s purse assortment. The Cristina, the most recent addition to the designer’s numerous purse accent kinds, debuted on Thursday within the new “Who Is She” marketing campaign that showcases the bag’s distinctive design and flexibility because the forthcoming “It” bag of the autumn season.
The Cristina is crafted with Marc Jacobs’ heritage-inspired design and purposeful performance, in line with the model. The bag takes inspiration from the eponymous designer’s Marc by Marc archival assortment and consists of the signature scrunch design element, including a playful texture to the relaxed form.
The Cristina bag by Marc Jacobs.
Courtesy of Marc Jacobs
The accent consists of thoughtfully designed compartments in a number of sizes, with costs starting from $350 to $450. The bag additionally is available in three distinct kinds; The Cristina satchel ($450), The Cristina small satchel ($350) and The Cristina tote ($395).
Colours featured for the iterations of The Cristina bag embody darkish plum, black and ivory. With signature Marc Jacobs {hardware} and a flexible design, The Cristina is designed for a variety of sartorial seems to be very best for fall.
The Cristina bag by Marc Jacobs.
Courtesy of Marc Jacobs
The Cristina was initially teased at Marc Jacobs’ fall 2025 ready-to-wear assortment present final July. Julia Fox was among the many stars who carried the bag, particularly The Cristina small satchel in an ivory shade, including a comfortable juxtaposition to her gothic make-up look.
Fox attended the autumn 2025 rtw trend presentation with a novel magnificence assertion. The “Uncut Gems” breakout star styled jet-black extensions and shadowy eyes, which contrasted together with her exaggerated babydoll gown from the eponymous designer’s spring 2025 rtw assortment.
The Cristina bag by Marc Jacobs.
Courtesy of Marc Jacobs
The official marketing campaign for The Cristina bag follows Marc Jacobs’ introduction of the Bark Jacobs bag, a limited-edition design, which was launched in April as a monthlong initiative. This initiative allowed clients to personalize leather-based items with hand-painted pet portraits. The marketing campaign utilized to 2 kinds from the designer: the model’s tote bag and Twin bag.
