Beau Domaine is getting a makeover.
The French skincare model, co-founded by Brad Pitt in 2022, will roll out contemporary product packaging, comprised of matte white bottles and wood tops, as a part of a brand new planet-friendly model initiaitive on Tuesday.
“Each element of the brand new look is intentional. From the recycled glass to the oak cap. I wished science-backed skincare that is smart — not simply on your pores and skin, however for what you stand for,” Pitt completely informed WWD.
Beau Domaine’s new model packaging full with matte white bottles and oak wooden tops.
The unisex model’s new packaging is pared-down compared to the unique casings it launched with, which consisted of darkish glass bottles and wood tops constructed from Château de Beaucastel, a winery in Provence owned by the Perrin household, embellished with finger-shaped divets. Now, the bottles are designed to be lightweight to assist cut back the corporate’s carbon footprint.
Beau Domaine additionally plans to chop again on waste by utilizing grape pomace, the leftover residue from winemaking, generated on the Perrin household’s vineyards to create bioactive skincare. The corporate already sources its components akin to vine shoots, grape water and olive oil from the identical vineyards in Provence, France, close to the Rhône Valley.
Brad Pitt‘s three-step skincare routine utilizing merchandise from Beau Domaine.
Although the packaging is evolving, the formulation of Beau Domaine’s merchandise will stay the identical. The merchandise — the Cleaning Emulsion, the Serum, the Cream, the Fluid Cream and the Hand and Nail Cream — all include a mixture of patented compounds known as GSM10 and ProGR3.
Beau Domaine’s environmentally aware packaging comes at a time when U.S. customers are prioritizing clear, sustainably made product alternate options. Extra specificially, about 40 % of buyers are prioritizing beauty merchandise with pure parts, in response to a 2024 report by the American Chemical Society. In Blue Yonder’s “Shopper Sustainability Survey” from 2024, 70 % of customers polled “indicated that they’ve shopped at a retailer selling their merchandise as sustainable no less than at least once prior to now six months, which carefully matches the 74 % who reported doing so in 2022 and 2023.”
A 12 months after its inception, Beau Domaine entered into Bluemercury doorways, marking its first U.S. retail companion.
