Olehenriksen is setting its sights on Gen Z.
The Danish skincare model, which was based in 1983, is inaugurating a three-piece Peach Glaze assortment that includes vitamin C-powered merchandise — just like the model’s hero Reality franchise — at a extra accessible positioning and worth level.
That includes a $42 Peach Glaze Glow Serum; a $35 facial mist and a limited-edition Peach Glaze Pout Protect Lip Remedy, $23, the gathering faucets niacinamide, peach ferment and peach water along with vitamin C, aiming to brighten and hydrate the pores and skin.
“Vitamin C has been such a key a part of the Olehenriksen story, and our product improvement crew was eager on interested by what’s subsequent, however via the lens of make the ingredient extra approachable for a Gen Z viewers,” stated Rachel Berg, international vice chairman of promoting at Olehenriksen.
Olehenriksen Peach Glaze assortment
Courtesy
Certainly, Olehenriksen’s vitamin C-infused Reality Serum, $56, has been round because the model’s founding, marking the primary providing in that franchise, which right this moment contains the Banana Shiny Eye Cream, Instantaneous Glow Moisturizer, Vitamin CC Sticks and extra.
Whereas these choices are favorites amongst an “elder Millennial” viewers, Berg stated, Peach Glaze permits the model to additional its attain amongst Gen Z — the eye of whom the model’s 2023-launched Pout Protect Lip Remedy has extra just lately drawn.
“We see everybody coming into our model now via Pout Protect,” stated Berg, including that the product is available in 4 core shades — Strawberry Sorbet being the hero — plus 4 Glimmer, sparkle-infused shades and the sporadic limited-edition shade drop. The product launched throughout the earlier levels of the lip therapy craze and has since been viral consequently.
It’s also Olehenriksen’s top-selling product on TikTok Store, the place the model has generated roughly $500,000 in gross sales year-to-date, per Appeal.io. In response to YipitData, Olehenriksen’s U.S. Sephora gross sales from Could 2024 via Could 2025 had been across the $42 million mark, indicating 23 p.c progress versus the 12 months prior.
Olehenriksen Peach Glow Pout Protect Lip Remedy
Courtesy
“We are saying, ‘when unsure, go the pout,’ as a result of for us, what unlocked the success of Pout Protect was merely getting the product into individuals’s palms and getting them excited to speak about it,” stated Berg, including that the model has equally gone massive on product seeding with TikTok creators to get Peach Glaze off the bottom.
“You may get cheeky when you consider peach, and we needed to lean into that and do an enormous tease for the launch,” she stated, including that the model seeded Peach Glaze merchandise to 500 influencers prelaunch, later sending assortment mailers, too, to the cohort for an additional wave of content material. By itself TikTok web page, the model has teased the gathering through a collection of movies following a “Glazy” peach character, primarily a mascot for the Sephora-exclusive assortment.
“Similar to individuals know us for our Banana Shiny Eye Cream, we wish individuals to know us for our Peach Glaze Serum,” Berg stated. “Proper now, we’re overindexing with the 18- to 24-year-old viewers, who know us for Pout Protect; Peach Glaze is about establishing who the model is with this new shopper.”
