Sinclair has launched a nationwide fundraising marketing campaign in partnership with The Salvation Military to assist these affected by the devastating flooding throughout Texas known as Sinclair Cares: Texas Tragedy Aid.
The station group stated 100% of funds raised will present crucial emergency help together with cell feeding models, meals, hydration, shelter, clear up kits, hygiene kits and emotional care to survivors and first responders.
“The devastation attributable to the current flooding is actually heartbreaking, and our deepest condolences exit to the households who’ve misplaced family members,” stated Rob Weisbord, Chief Working Officer and President of Native Media at Sinclair. “Sinclair is a part of this group, and in occasions like these, we imagine it’s our accountability to step up and assist. Via Sinclair Cares: Texas Tragedy Aid, we hope to mobilize our audiences and assist present speedy assist to these impacted. We’re proud to accomplice with The Salvation Military, whose groups are already on the bottom delivering crucial support the place it’s wanted most.”
Sinclair’s stations in San Antonio (KABB and WOAI) and Austin (KEYE) have been reporting on the story because the flooding started on July 4, delivering steady protection on Friday and Saturday, increasing newscasts into Sunday, with KABB and WOAI airing 52 hours of dwell protection, and KEYE additionally including prolonged dwell protection. To additional assist the continued effort, Sinclair has deployed 10 journalists and extra assets from different markets to help with complete protection throughout all platforms.
“Our hearts break for each household affected by the floods in Texas. In occasions like these, The Salvation Military is dedicated to being a gradual and compassionate presence – assembly pressing bodily wants whereas additionally providing emotional and non secular care. We’re grateful for companions like Sinclair who stand with us to deliver hope, consolation, and sensible assist to survivors and first responders as they navigate this tragedy,” stated Commissioner Merle Heatwole, Nationwide Commander, The Salvation Military.
