I don’t usually get requested in regards to the telephones I’m testing once I’m out and about, until it’s a folding telephone. Then I often hear some model of the identical factor: “Oh, I considered getting a type of! However then I simply obtained a [insert slab-style phone name here].” My anecdotal knowledge matches the precise gross sales figures; there are a lot of extra individuals interested in folding telephones than there are consumers of folding telephones. Samsung would very very similar to that to not be the case, and, by all indications, it’s about to drag out all of the stops at at its Unpacked occasion on July ninth. However is placing the Extremely title on a folding telephone sufficient?
The weak gross sales will not be for lack of making an attempt — Samsung has been making an attempt to promote us on foldables for an excellent chunk of the final decade, and Google additionally obtained within the sport a few years in the past. Motorola has had substantial success promoting clamshell-style flip telephones; Counterpoint Analysis discovered that the model’s foldable market share grew 253 p.c year-over-year in 2024. However that’s an even bigger piece of a really small pie. TrendForce estimated that foldables made up simply 1.5 p.c of the general smartphone market in 2024. Within the US, Samsung was the earliest and loudest folding telephone maker, however a half dozen iterations of folding telephones hasn’t managed to make a major dent.
The corporate has all however confirmed that we’ll get an Extremely-branded Fold for the primary time, with a thinner profile to rival the latest efforts from Honor and Oppo. The Z Flip 7 is prone to get an even bigger, Razr-style display screen that covers a lot of the entrance panel, and we would see a less expensive FE model with the outdated cowl display screen design. That each one appears to deal with a few frequent complaints about foldables: they’re too expensive and include too many tradeoffs in comparison with a slab-style telephone.
I’m not fairly certain it’ll be sufficient, although. Foldables stay extra inclined to wreck from mud than an ordinary flagship telephone — and repairs might be pricier. Regardless of saying years in the past that it’s pursuing full dustproofing, Samsung doesn’t appear to have cracked the code on a completely IP68-rated foldable simply but. Taking an opportunity on an costly telephone that’s much less sturdy than your typical $1,000 flagship? That’s type of a giant ask, particularly with costs on all the things else we purchase going up, too.
It’s not all doom and gloom for foldables, nevertheless. Analysts are placing quite a lot of inventory in rumors of a folding telephone from Apple coming in 2026. An iFold or no matter it may be known as might assist broaden the market, no less than within the US, and perhaps that rising tide would float Samsung’s boat, too. Possibly a few new fashions hitting completely different value segments is sufficient to get Samsung’s marketshare rising once more — a method that has labored effectively for the corporate previously. Possibly an Extremely foldable with extremely specs will persuade some individuals who have been on the fence about folding telephones. And if anybody was holding out for an additional hinge, effectively, Samsung would possibly simply have that coated, too.
Pictures by Allison Johnson / The Verge
