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The Finest Swimsuit Types From Prime Swimwear Manufacturers
Summer time style could also be inherently extra enjoyable to buy — straw baggage for seaside days, linen attire for easy, breezy type, journey equipment for trip — however enjoyable doesn’t at all times imply simple. Working example? Swimsuit procuring. In case you’ve ever been on the hunt for a brand new swimsuit, whether or not you’re staff one-piece, staff bikini, or someplace in-between, you recognize simply how harrowing the battle to search out the proper match and elegance could be. And as soon as your out-of-office is ready, the very last thing you need to fear about is an uncomfortable bathing go well with that you simply don’t really feel good in — particularly not when poolside cocktails are calling.
The important thing to discovering your good swim look? Tapping into the perfect swimsuit manufacturers. From tried-and-true classics to buzzy rising labels, there’s an limitless sea of swimwear choices to select from, however when you hone in on the standout manufacturers, your search turns into a lot simpler. That will help you fast-forward to your summer season trip, WWD’s Store Group has curated an editor-approved record of the perfect swimsuit manufacturers to know and store now. These are the go-to labels that style insiders depend on for flattering suits, trend-forward designs, and items that carry out simply as fantastically within the water as they do in your Instagram feed. Whether or not you’re eyeing a minimalist, ‘90s-inspired one-piece or versatile bikinis constructed for mixing and matching, these bathing go well with manufacturers examine each field — with supportive materials, considerate design, and statement-making prints and colorways.
From the crinkled cool-girl favourite Hunza G to the performance-driven Left On Friday that’s been worn by each Olympians and Gwyneth Paltrow alike (we love vary), these are the most popular swimsuit manufacturers to place in your radar in 2025. Hold scrolling to buy all the style insider and editor-approved picks making waves this summer season and past. Plus, we spotlight how you can put on the trending swim types off the seaside, based mostly on spring and summer season 2025 designer runway traits.
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Tips on how to Put on the Finest Swimwear Manufacturers for Summer time 2025
Dive proper into the brand new methods to put on the perfect swimwear manufacturers that benefit from your summer season swimsuit funding, impressed by a number of high 2025 designer runway collections from Miu Miu to Hermès.
Miu Miu spring summer season 2025 runway assortment.
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Rock the boat of summer season dressing norms by letting your sporty swim straps present underneath a female, featherweight poplin corset or strapless frock to create a refreshing type juxtaposition. Freshwater pearls and nautical nods by means of equipment full the look that’s merely divine off the dock.
Hermès spring summer season 2025 runway assortment.
Getty
Dip your toes into the season’s sensual style traits that give a glimpse of your minimalist bikini bralette and briefs. A structured, utilitarian high layer supplies a pleasant distinction to the fluidity of a sheer slip skirt that makes a splash off the seaside with slivers of glistening, sun-kissed pores and skin.
Monday Swimwear
Although it was co-founded by influencers-turned-entrepreneurs Tash Oakley and Devin Brugman, Monday Swimwear hasn’t simply grow to be a favourite for its Instagram enchantment (although that doesn’t damage, both). The swimsuit model provides a size-inclusive vary of swimwear that places match on the forefront of its design course of — the on-trend silhouettes, colours, and prints are simply the cherry on high. Impressed by Brugman’s personal battle to search out bathing go well with choices for her E/F cup measurement, Monday Swimwear accommodates cup sizes AA by means of G, making it a standout choose for these with bigger busts.
You’ve seemingly noticed the model’s swimwear in your feed, whether or not on jet-setting influencers crusing by means of Santorini or styled by style editors, and for good motive. From glossy, Brazilian-cut bikinis evoking ‘90s supermodel power to plunging one-pieces in vibrant, destination-inspired prints (like the most recent Corfu Assortment), Monday Swimwear delivers a variety of vacation-ready swimsuits with matching cover-ups and resortwear, making it a one-stop store for all of your warm-weather escapes.
L*Area
With its laid-back California roots, L*Area has earned its place as a go-to swimwear model for individuals who need the proper mixture of easy and on development. From minimalist string bikinis to traditional one-pieces and cover-ups that double as daywear, L*Area provides a spread of swim aesthetics to select from, whether or not you’re drawn to mermaid-core particulars, sporty-meets-sexy design, or traditional nautical type at its greatest. The model’s bikini items are offered individually for mixing and matching, and its vary of bottoms is obtainable in 5 protection choices — bitsy, tanga, traditional, full, and high-waist — so you may customise your match. Together with its personal collections of swimwear that span from bathing fits to hats and ready-to-wear, L*Area additionally continuously provides swim collaborations with different manufacturers, like its newest with Rails and Aloha.
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L*Area Nadia One-Piece Swimsuit
L*Area Dawn Shell Bikini Prime
Hunza G
You’ve seemingly seen Hunza G’s cult-favorite crinkle bathing fits throughout your feed, from each cool woman’s trip dumps to paparazzi pictures of A-listers like Hailey Bieber and Dua Lipa. The model has grow to be synonymous with the stretchy, cinching swim material that it initially launched again in 1984. It wasn’t till its relaunch in 2015 underneath Georgiana Huddart that the model made a triumphant return, shortly climbing the ranks as one of many buzziest swimwear labels of in the present day. Due to its retro enchantment, the crinkle swimsuit stays Hunza G’s signature, with its authentic traditional one-piece design now spanning into an array of bikini and one-piece types. Though the material is designed to stretch and mildew to the physique, it’s value noting that its present “one-size suits all” system solely accommodates US sizes 2-12.
Hunza G Loretta Bikini in Gingham
Vitamin A
With its California-born roots and dedication to sustainability, Vitamin A is a trailblazer relating to eco-conscious swimwear. The model has pioneered the usage of recycled swimsuit materials, most notably with its signature EcoLux line, the primary luxurious swim material to be created from recycled fibers. It additionally provides swimwear crafted from regenerated supplies, like 100% recycled material created from ghost fishing nets and recycled spandex. Past its sustainability-driven efforts, Vitamin A focuses on match relating to its swimsuits, which vary from cheeky thongs to full-coverage bottoms and string bralettes to underwire-supported choices. Whether or not a one-piece or bikini, the model’s designs are identified for his or her clear, minimal strains that provide simply the correct amount of stylish enchantment so as to add to your swim rotation.
Vitamin A Summer time Crop Swim Prime
Left on Friday
Based by two former Lululemon executives, Left on Friday makes a speciality of performance-driven swimwear. Since its 2018 launch, the Canadian-based model has grow to be a favourite of Olympic athletes for its supportive, purposeful design that performs simply in addition to it suits. But it surely’s not only for gold medalists, Left on Friday has additionally grow to be an A-lister favourite worn by celebs from Ciara to Jessica Alba, with its bestselling Sunday Go well with most just lately being noticed on Gwyneth Paltrow. And whereas the supportive materials and active-friendly silhouettes are an enormous draw relating to operate, the model’s clear strains and design additionally ship a minimalist type that masters the artwork of much less is extra.
Jade Swim
As an editor who has examined numerous swimsuit manufacturers, Jade Swim is at all times one I return to for a flawless becoming one-piece. The model’s trendy, minimalist method to swim is a large draw, however it’s the luxe-feeling materials that provide a smoothing, sculpting match that hold me coming again for extra. And it’s not simply an editor favourite; celebrities and fashions alike flock to Jade’s coveted swimsuits, from Bella Hadid to Kaia Gerber, Kendall Jenner, and Gabrielle Union. Standouts embrace the model’s bestselling Evolve One-Shoulder Swimsuit, in addition to the scrunched Yara One-Piece that provides a ruching impact; elsewhere, its swim skirts make stylish cover-ups that will also be worn past the seaside and poolside.
WWD Store Bonus: Save 50% off all sale swimwear this Fourth of July weekend utilizing the code JULY4 at jadeswim.com.
Jade Swim Evolve One-Shoulder Swimsuit
Jade Swim Ruched Jersey Bandeau Prime
Eres
Relating to actually luxurious swimwear, Eres is an iconic staple for a motive. Since its founding in 1968, the French label has remained an elevated swimsuit choice for these searching for luxe materials, revolutionary silhouettes, and timeless type. Whether or not it’s the model’s little black swimsuits that show much less is extra or its extra trend-driven silhouettes that provide beading particulars and metallic materials, you may you’ll want to spot this luxe swimsuit model in all places from the coast of the French Rivera to celebrities like Alexa Chung and Sofia Richie (who fairly actually simply wore an Eres bikini whereas vacationing in Antibes).
Eres Polaris Halterneck Beaded Bikini Prime
Eres Cassiopée Bandeau Swimsuit
Saint Someone
Born out of Sydney, Australia, Saint Someone was based by Sophie Henderson-Sensible with a mission to supply extra size-inclusive swimsuit choices catering to a spread of physique sorts. Accessible in US sizes 4-24, the model’s swimwear consists of high-waisted bikinis, sporty one-pieces, and supportive bikini tops that accommodate an intensive vary of cup sizes. Taking a sustainable method to design, the swimsuits are made in small batches and completed by hand using water-based inks and a few recycled materials. As for type, Saint Someone does minimal, Bond girl-worthy design greatest with its sporty particulars and clear line silhouettes.
Mikoh
Suppose essentially the most elevated, streamlined swimwear fundamentals — triangle string bikinis, strapless bandeaus, spaghetti strap one-pieces — and you’ve got Mikoh. The model’s pared again swimsuits are a favourite of style insides for the minimal, simplistic design and high-quality materials. Impressed by the founders’ Southern California roots, the swimsuit model delivers relaxed seaside type that provides clear strains, assertion colours, and effortlessly cool design. You may combine and match tops and bottoms and select from a spread of protection choices spanning extremely cheeky to full protection.
Mikoh Malta One-Piece Swimsuit
Agua by Agua Bendita
This Colombian-founded swimsuit model is all about lush tropical prints, maximal shade, and retro-inspired silhouettes. Impressed by the heritage of its founders Mariana Hinestroza and Catalina Álvarez, Agua by Ague Benita’s designs rejoice the colourful, nature-infused tradition of South America. Its swimsuits have grow to be go-to favorites for the type set relating to bathing fits for individuals who favor daring prints slightly than impartial colours and a minimalist method. From ruffle trim particulars to ultra-feminine florals, these are the swimsuits you attain for once you need to make an announcement.
Agua by Agua Bendita Kiwi Printed Bikini Prime
Agua by Agua Bendita Ebano Printed Swimsuit
Lido
Named after an island within the Venetian lagoon, this Italian model’s swimwear is all made by native artisans in Northern Italy. Since its launch in 2017, Lido has quietly climbed the ranks as a style trade favourite, beloved for its minimalist swimwear that options traditional silhouettes like scooped necklines, criss-cross straps, and triangle bikinis. The swimsuits are created from a sculpting, stretch material with quick-drying capabilities, so that they’re superb for seaside and pool days spent bouncing between sunbathing and fast dips within the water.
Lido Uno Striped Ribbed Swimsuit
Skims
Since its launch of swimsuits in 2022, it’s no shock that Skims has remained a buzzy staple on the swimwear scene. Very similar to Skims’ bestselling loungewear and underwear, its swimwear has grow to be a favourite for its smoothing and sculpting materials. In fact, the Kim Ok-signature of impartial colorways, streamlined cuts, and curve-hugging silhouettes shine brightest relating to Skims’ swimwear — the deep plunge one-piece and traditional triangle string bikini are bestsellers for a motive. However the model has additionally been experimenting with new types, like a convertible bandeau bikini that may be worn 4 methods.
Skims Deep Plunge One Piece
Stable & Striped
You’ve positively scrolled previous numerous Stable & Striped swimsuits in your Instagram feed through the years. Following its launch in 2012, the swim model shortly grew to become a favourite of style insiders in all places for its eye-catching swimsuits in — you guessed it — stable and stripe designs. Placing a recent, fashion-forward spin on traditional nautical stripes, Stable & Striped’s stylish fits gained a cult following for his or her minimal cuts that lent a ’90s-inspired really feel. Right now, the model has expanded its swim vary past its authentic solids and stripes to an array of prints and colorways together with ready-to-wear clothes, cover-ups, and equipment — however it stays a fixture within the swim rotation of style insiders.
Fleur du Mal
Fleur du Mal has lengthy been a favourite for its ultra-sexy lingerie and underwear staples, and this summer season, the model launched its foray into swimwear. That includes the signature sculpting and lifting design components of its cult-favorite bras, the model’s debut swimsuit, the Seduce U-Plunge, delivers the dramatic plunge neckline and silhouette of its bestselling bodysuit of the identical title. Supplied in each a one-piece and bikini type, the go well with is the last word hybrid of lingerie meets swimwear and options molded cups, adjustable straps with an o-ring element, and a flattering high-leg minimize for a cheeky match. It units the tone for what’s certain to grow to be a brand new favourite for horny swimwear amongst type insiders.
Fleur du Mal Seduce U-Plunge One-Piece
Fleur du Mal Grommet Triangle Bikini Prime
Stylest
In case you’ve ever wished your swimwear might double as shapewear, it’s time to place Stylest in your radar. Based by three style trade veterans, the model’s vary of swimwear is designed to supply top-tier assist, whether or not within the type of its smoothing DreamSculpt material or its DreamLift swim bras that may be layered underneath a swimsuit or worn on their very own. Accommodating cup sizes A to G, Stylest’s swim bras are designed to provide some additional raise and assist. Together with its signature square-neck one-piece swimsuit that captures that 80s and ‘90s throwback enchantment, the model additionally provides long-sleeve fits for additional solar protection. For a whole poolside second, look to the model’s sculpting units — suppose matching sarongs and waist-cinching belts — that carry a cultured, pulled-together edge to your swim wardrobe.
Stylest Dreamsculpt Sq. Neck Swimsuit
Stylest Dreamsculpt Puff Sleeve Zip
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Meet the Authors
Lauren Alexis Fisher is the senior type commerce Editor at WWD and Footwear Information, the place she writes and edits style, magnificence, and way of life tales. Beforehand, she served as senior editor at Cosmopolitan and market editor at Harper’s BAZAAR, the place she oversaw digital content material from style options to information and product opinions. With over a decade of expertise as a digital style editor, she’s an professional in scouring the web for the best rising manufacturers, top-rated merchandise, and newest traits to store.
Fisher wrote curated the record of the perfect swimwear manufacturers based mostly on years of product testing, market analysis, and present designer style traits.
Adam Mansuroglu is the editorial director of commerce for WWD and Footwear Information, overseeing procuring content material and technique for each manufacturers, together with writing and modifying procuring guides, product opinions, and development tales throughout style, magnificence, house and way of life product classes for women and men. Previous to his present function, Mansuroglu was a style editor and stylist at Cosmopolitan Journal, type editor at BestProducts.com, and senior type and equipment editor at Males’s Well being Journal. Mansuroglu has been tapped as a procuring professional for editorial web sites corresponding to Wirecutter, and his writing has additionally appeared in Out Journal, Esquire and different publications.
Mansuroglu wrote concerning the new method to put on the perfect swimwear manufacturers for 2025 on and off the seaside, impressed by the most recent runway traits. His authentic styling picks have been highlighted within the June 2025 problem of WWD Weekend Journal.
