Though corporations make investments significantly in advertising and marketing expertise (martech), it’s typically under-utilized, and its impression is modest. As a part of our analysis compiling The CMO Survey, we (a staff of two lecturers, two consultants, and a CMO) requested 292 senior entrepreneurs how they use the expertise and why they might not be getting one of the best outcomes.
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Marketing Tech Is Broken. Here’s How to Fix It.
