Social media image sizes for all networks [July 2025]

Social media picture sizes appear to alter … loads. By no means thoughts the confusion of latest social platforms rising, with their very own content material specs and side ratios.

It doesn’t assist that details about official dimensions and picture sizes is surprisingly scarce. So what’s the massive secret?

The dearth of official picture pointers is probably going instantly tied to the frequency of picture guideline modifications. The platforms don’t wish to make investments the time and vitality to continuously replace their picture pointers for finish customers.

Fortuitously, expensive reader, we have now invested that point and vitality so that you can create this complete (and up-to-date) cheat sheet itemizing social media picture sizes on all vital social media platforms!

Under are the newest social media picture dimensions, as of July 2025.

Fast social media picture sizes

We go into extra element for each single community under, however this picture contains the social media picture sizes you most likely lookup most frequently.

Primary Instagram picture sizes

• Profile photograph: 320 x 320 px
• Panorama: 1080 x 566 px
• Vertical: 1080 x 1350 px
• Sq.: 1080 x 1080
• Tales and Reels: 1080 x 1920

Primary Fb picture sizes

• Profile photograph: 196 x 196 px
• Panorama: 1080 x 566 px
• Vertical: 1080 x 1359 px
• Sq.: 1080 x 1080 px
• Tales and Reels: 1080 x 1920 px
• Cowl photograph: 851 x 315 px

Primary X (previously Twitter) picture sizes

• Profile photograph: 400 x 400 px
• Panorama: 1280 x 720 px
• Vertical: 720 x 1280 px
• Sq.: 720 x 720 px
• Cowl photograph: 1500 x 500 px

Primary LinkedIn picture sizes

• Profile photograph: 400 x 400 px
• Panorama: 1200 x 627 px
• Vertical: 720 x 900 px
• Sq.: 1200 x 1200 px
• Cowl photograph: 1128 x 191 px

Primary TikTok picture sizes

• Profile photograph: 20 x 20 px
• Panorama (advert): 1920 x 1080 px
• Vertical: 1080 x 1920 px
• Sq. (advert): 640 x 640 px
• Tales: 1080 x 1920 px

Instagram picture sizes

Instagram helps horizontally and vertically oriented photographs effectively as sq. photographs. Nicely, type of. You’ll be able to nonetheless use all of those photograph orientations in your posts, and that’s how they’ll seem within the Instagram feed. However they may all be displayed with a vertical crop in your Instagram grid.

This makes picture dimensions a bit of tough to get proper, particularly if you wish to management the look of your grid as a cohesive entire. Comply with these pointers to verify your photographs find yourself trying their greatest.

Instagram profile image measurement: 320 x 320 pixels

Instagram profile images are displayed at 110 x 100 pixels, however the picture information are saved at 320 x 320 pixels, so be sure that to add a picture that’s least that huge.

Though the size are in a sq. format, Instagram profile images are displayed as a circle. Make sure that any components you wish to give attention to within the photograph are centered in order that they don’t get cropped out.

Instagram submit sizes:

• Panorama picture: 1080 x 566 pixels (feed) / 1012 x 1350 (grid)
• Vertical picture: 1080 x 1350 pixels (feed) / 1012 x 1350 (grid)
• Sq. picture: 1080 x 1080 pixels (feed) / 1012 x 1350 (grid)
• Carousel photographs: 1080 x 1350 pixels (feed) / 1012 x 1350 (grid)
• Supported side ratios: Anyplace between 1.91:1 and 4:5 (feed) / 3:4 (grid)
• Really helpful picture measurement: Width of 1080 pixels, top between 566 and 1350 pixels

Suggestions:

• If you would like your photographs to look their greatest on Instagram, purpose to add a picture that’s 1080 pixels extensive.
• While you share an Instagram picture that’s sized over 1080 pixels, Instagram will measurement it right down to 1080 pixels.
• In case you share a photograph that has a decision decrease than 320 pixels, Instagram will measurement it as much as 320 pixels.
• In case your picture is between 320 and 1080 pixels extensive, Instagram will hold that photograph at its unique decision, “so long as the photograph’s side ratio is between 1.91:1 and 4:5 (a top between 566 and 1350 pixels with a width of 1080 pixels).”
• In case you add a picture utilizing a distinct ratio, the platform will robotically crop your photograph to suit a supported ratio.
• Keep in mind that all images seem in vertical format in your grid.

Useful resource: Learn to edit Instagram images like a professional.

Instagram Tales picture measurement: 1080 x 1920 pixels

• That is a side ratio of 9:16.
• The “protected space” is 1080 x 1610 pixels. Make sure that to maintain vital content material inside that space of the body.

Useful resource: Take your Instagram Tales to the subsequent degree with these free templates.

Instagram Reels sizes:

• 1080 x 1920 pixels (feed) / 1080 x 1440 pixels (grid)
• The feed side ratio is 9:16, whereas the grid view is 3:4.

Instagram advertisements picture sizes:

• Panorama: 1080 x 566 pixels
• Vertical: 1080 x 1350 pixels
• Sq.: 1440 x 1440 pixels
• Minimal width: 500 pixels
• Minimal top: 400 pixels
• Supported side ratios: Anyplace between 1.91:1 and 4:5

Picture measurement for Instagram Tales advertisements: 1440 x 2560 pixels

• This can be a 9:16 ratio.
• Instagram recommends leaving roughly “14% (250 pixels) of the highest and 20% (340 pixels) of the underside of the picture free from textual content, logos, or different key inventive components” to stop them from being lined.

Instagram Reels advertisements measurement: 1440 x 2560 pixels

• This can be a 9:16 ratio.
• Instagram recommends leaving roughly “14% of the highest, 35% of the underside, and 6% on both sides … free from textual content, logos, or different key inventive components” to stop them from being cropped or lined.

X (f.ok.a. Twitter) picture sizes

With its new video tab, X is clearly embracing a multimedia expertise on the platform. Including photographs to your X posts might help you stand out from the group.

Pssst: This isn’t a video measurement submit, however we are going to inform you that the advisable side ratio for the brand new X video tab is 9:16 with a minimal decision of 720 x 1280.

X (Twitter) picture sizes for profile images: 400 x 400 (advisable)

X header photograph measurement: 1500 x 500 pixels (advisable)

• The best way header photographs show modifications relying on the monitor and browser getting used. Even with the advisable dimensions, 60 pixels will be cropped from the highest and backside.

X photographs sizes for in-stream images:

• Panorama picture: 1280 x 720 pixels
• Vertical picture: 720 x 1280 pixels
• Sq. picture: 720 x 720 pixels
• GIF: 1280 x 1080 pixels

Suggestions

• Really helpful side ratio: 16:9 or 1:1
• Supported codecs: GIF, JPG and PNG
• Most file measurement: As much as 5MB for images and GIFs on cellular. As much as 15MB on the net.

X picture sizes for advertisements:

• Picture advert with app buttons, web site buttons, or polls: 800 x 418 pixels (1.91:1) or 800 x 800 (1:1) pixels. Sq. photographs in advertisements with polls will crop to 1.91:1 in cellular timeline.
• Picture advert with dialog buttons: 800 x 418 pixels (1.91:1).
• Standalone picture advertisements: 1200 x 1200 pixels (1:1) or 1200 x 628 pixels (1.91:1).
• Carousel picture advertisements: 800 x 418 pixels (1.91:1) or 800 x 800 (1:1) pixels. All photographs within the carousel should use the identical side ratio.
• Assortment advertisements: 800 x 800 pixels (1:1), max 3 MB.

Useful resource: Discover extra info right here on the right way to promote on X (Twitter).

Fb picture sizes

Fb is a difficult platform, as a result of picture sizes differ from desktop to cellular, and Fb customers are inclined to make use of each. (Fb.com is the world’s third-most common web site.) We’ve acquired you lined on each fronts right here.

Fb profile image measurement: 196 x 196 pixels (advisable)

• Show measurement desktop: 176 x 176 pixels.
• Show measurement smartphone: 196 x 196 pixels.

Image sizes for Fb cowl photograph: 851 x 315 pixels (advisable)

• Show measurement desktop: 820 x 312 pixels
• Show measurement smartphone: 640 x 360 pixels
• Minimal measurement: 400 x 150 pixels
• Best file measurement: Lower than 100KB

Suggestions

• To keep away from any compression or distortion, add a JPG or PNG file.
• Use the advisable pixel sizes for the quickest load instances.
• Profile footage and canopy images with logos or textual content work greatest when uploaded as a PNG file.
• Don’t drag to reposition when you’ve uploaded your cowl photograph.

Useful resource: Get extra recommendations on creating an amazing Fb Web page.

Fb timeline photograph and submit sizes:

• Panorama picture: 1080 x 566 pixels (1.91:1)
• Vertical picture: 1080 x 1359 pixels (4:5)
• Sq. picture: 1080 x 1080 pixels (1:1)

Fb picture sizes for Fb Tales: 1080 x 1920 pixels (advisable)

• Fb Tales take up the total display screen of a cellphone. That’s a side ratio of 9:16.
• Max file measurement is 30 MB.

Image sizes for Fb advertisements:

• Fb Feed advert: 1440 x 1440 pixels (1:1) or 1440 x 1800 pixels (4:5). Minimal measurement 600 x 600 pixels. Most file measurement of 30 MB.
• Fb Search: At the very least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Most file measurement of 30 MB.
• Fb Market picture advertisements: Minimal 1080 x 1080 pixels (1:1). Most file measurement of 30 MB.
• Sizes for Fb Proper Column advertisements (desktop solely): At the very least 1080 x 1080 pixels. Ratio 1:1.

Picture measurement for Fb Tales advertisements: 1440 x 2560 pixels

• This can be a 9:16 ratio.
• Most file measurement 30 MB.
• Fb recommends leaving roughly “14% (250 pixels) of the highest and 20% (340 pixels) of the underside of the picture free from textual content, logos, or different inventive components” to stop them from being lined.

Fb Reels advertisements measurement: 1440 x 2560 pixels

• This can be a 9:16 ratio.
• Fb recommends leaving roughly “14% of the highest, 35% of the underside, and 6% on both sides … free from textual content, logos, or different key inventive components” to stop them from being cropped or lined.

Useful resource: Right here’s extra information on the right way to promote on Fb.

LinkedIn picture sizes

Simply to maintain issues spicy, LinkedIn switches some picture sizes up between private profiles and firm pages. You’ll discover all of them right here.

LinkedIn picture sizes for private profiles:

• Linkedin profile photograph: 400 x 400 pixels or bigger (advisable). Most 7680 x 4320 pixels or 8MB.
• Cowl photograph: 1584 x 396 pixels (advisable). Side ratio: 4:1. Most 8 MB.

Suggestions

• Cowl images are cropped in a different way on cellular and desktop. Make sure that to view your profile on each sorts of show earlier than finalizing.

LinkedIn picture sizes for Company Pages:

• Firm emblem measurement: 400 x 400 pixels
• Web page cowl picture measurement: 1128 x 191 pixels
• Life tab fundamental picture measurement: 1128 x 376 pixels
• Life tab customized modules picture measurement: 502 x 282 pixels
• Life tab firm images picture sizes: 900 x 600 pixels

Picture measurement for LinkedIn submit with URL: 1200 x 627 pixels (advisable)

• Minimal width: 200 pixels

LinkedIn picture sizes for advertisements:

• Panorama (desktop and cellular): 1200 x 628 pixels (advisable). Minimal 640 x 360 pixels. Most 7680 x 4320 pixels. Max file measurement 5 MB.
• Sq. (desktop and cellular): 1200 x 1200 pixels (advisable). Minimal 360 x 360 pixels. Most 1200 x 1200 pixels. Max file measurement 5 MB.
• Vertical (cellular solely): 720 x 900 pixels (advisable). Minimal 360 x 640 pixels. Most 2430 x 4320 pixels. Max file measurement 5 MB.
• Carousel: 1080 x 1080 pixels. 2 to 10 photographs. Max file measurement 10 MB.

Pinterest picture sizes

Pinterest profile picture measurement: 280 x 280 pixels (advisable)

• Keep in mind that your profile photograph might be displayed as a circle.

Pinterest picture measurement for profile cowl photograph: 800 x 450 pixels ( minimal)

• This can be a 16:9 side ratio.

Pinterest picture sizes for Pins:

• Really helpful measurement: 1000 x 1500 pixels.
• Really helpful side ratio: 2:3. Different obtainable ratios are 9:16, 3:4, 4:5, and 1:1.
• Max file measurement: 20 MB for net, 1 GB advisable for app.

Suggestions

• Keep inside the protected zone to verify your content material is absolutely seen on any machine: prime 270 px, left 65 px, proper 195 px, backside 790 px.

Pinterest picture sizes for collections Pins:

• Side ratio: 1:1 (advisable) or 2:3
• Really helpful measurement: 1000 x 1000 pixels or 1000 x 1500 pixels
• Max file measurement: 10MB

Suggestions

• This format seems as one fundamental picture, above 3 to 24 smaller photographs.
• The principle picture’s ratio can differ from the smaller photographs, however all of the smaller photographs will need to have the identical side ratio.
• Collections seem in feeds on cellular gadgets.
• 1:1 format is advisable. In case you select a distinct side ratio, know that these Pins are cropped from the center.
• Collections will also be an advert format on Pinterest.

Pinterest picture sizes for advertisements:

• Picture and Procuring advertisements: 1000 x 1500 pixels (advisable). Side ratio 2:3 (advisable). Max file measurement 20 MB.
• Carousel advertisements: 1000 x 1500 pixels (2:3) or 1000 x 1000 pixels (1:1) advisable. As much as 5 photographs.

Useful resource: Get some recommendation on the right way to use Pinterest for enterprise.

Snapchat picture sizes

Snapchat profile image measurement: 320 x 320 pixels (minimal)

• Most file measurement is 2 MB.

Snapchat banner picture measurement: 375 x 278 pixels (advisable)

• You’ll be able to add a picture as much as 375 x 569 pixels, however it should crop to 375 x 278
• Most file measurement: 2 MB

Snapchat advertisements picture measurement: 1080 x 1920 pixels (at minimal)

• Side ratio: 9:16
• File sort: JPEG or PNG
• Most file measurement: 5 MB

Suggestions

• Don’t put any vital content material within the prime 150 px or backside 330 px, to verify it received’t be lined.

Useful resource: Learn to use Snapchat for enterprise.

YouTube picture sizes

YouTube profile photograph measurement: 800 x 800 pixels (advisable)

Suggestions

• Make sure that the main target of your photograph is centered for greatest outcomes.
• Most file measurement is 15 MB.
• Images will render at 98 x 98 pixels.

YouTube banner picture measurement: 2560 x 1440 pixels (advisable)

• Side ratio: 16:9
• Minimal dimensions 2048 x 1152
• On the minimal dimensions, the protected space for textual content and logos to keep away from being lower off is 1235 x 338 pixels
• Most file measurement: 6 MB

YouTube video thumbnail measurement: 1280 x 720 pixels (advisable)

• Minimal width is 640 pixels
• Max file measurement if 2 MB
• Use a 16:9 side ratio

YouTube podcast playlist thumbnail measurement: 1280 x 1280 pixels (advisable)

• Use a 1:1 side ratio
• Most file measurement: 10 MB

Suggestions

• You’ll be able to’t add a customized thumbnail for Shorts, however you possibly can choose which body from the video to make use of because the thumbnail.

Useful resource: The best way to create a YouTube channel.

TikTok picture sizes

TikTok profile photograph measurement: 20 x 20 pixels (minimal measurement to add)

• We advocate importing a better high quality photograph for future-proofing.

TikTok video measurement: 1080 x 1920 (advisable)

• The best side ratio for vertical TikTok movies is 9:16. You can submit movies with different dimensions, however the platform will add black bars to the highest and backside of the movies so they’re full-screen.

TikTok advertisements picture sizes:

• Vertical (advisable): 540 x 960 pixels minimal (9:16)
• Panorama: 960 x 540 pixels minimal (16:9)
• Sq.: 640 x 640 pixels minimal (1:1)
• Carousel: 1200 x 628 pixels or 640 x 640 pixels or 720 x 1280 pixels. 2 to 35 photographs. Really helpful max file measurement 100 KB.
• Profile photograph for advertisements: 98 x 98 pixels (1:1). Max file measurement 50 KB.

Useful resource: The best way to get extra views on TikTok

Bluesky picture sizes

Bluesky profile image measurement: 1000 x 1000 pixels

• Add a 1:1 profile photograph with a very powerful a part of the picture within the heart. It crops to a circle.

Bluesky banner picture measurement: 3000 x 1000 pixels

• Bluesky renders the banner picture in a different way on desktop and cellular, so it’s a good suggestion to examine totally different codecs to verify it appears proper on each. Preserve the vital info within the heart.

Bluesky picture submit measurement: 1000 pixels (top or width)

• There isn’t a set picture measurement for Bluesky, however the platform shops picture information with the longest facet at 1000 pixels.
• Follow commonplace picture sizes like 1:1, 9:16, 3:4, or 4:5 for greatest outcomes.

Suggestions

• Every submit can have as much as 4 photographs.
• Every picture is restricted to 1 MB.

Useful resource: The best way to use Bluesky for enterprise.

Threads picture sizes

Threads profile picture measurement: 640 x 640 pixels

• Like most different social platforms, the profile picture is cropped to a circle.

Threads submit picture measurement: 1440 x 1920 (advisable)

• Minimal width: 320 pixels
• Most width: 1440 pixels
• Acceptable side ratio: 0.01:1 to 10:1. Native side ratio is 3:4
• Most file measurement: 8 MB

Suggestions

• Carousel posts can embrace as much as 20 photographs.

Useful resource: The best way to use Threads successfully in 2025

Why is it vital to get social media picture sizes proper?

Social media entrepreneurs have to get many issues proper when creating visible content material for social media.

You’ve acquired to verify the pictures you employ adjust to copyright legal guidelines. In case you don’t have unique imagery, you’ve acquired to seek out high-quality inventory images. And also you’ve acquired to determine the right way to create photographs that join along with your viewers and encourage them to take motion.

On prime of that, you’ve acquired to get your social media picture sizes proper. That’s actually vital as a result of:

• It avoids pixelation and awkward picture stretching to maintain your photographs trying skilled.
• Images optimized for every social channel’s feed might help enhance engagement.
• Incorrect sizing may lower off a few of your model’s messaging.
• It will probably future-proof your content material. Utilizing the suitable social media picture sizes now may imply much less work on your model sooner or later, when networks change up how photographs show but once more.

When constructing posts in Hootsuite, you by no means have to fret about getting the picture measurement improper. You’ll be able to add and refine your photographs utilizing Canva’s modifying instruments proper inside the Hootsuite dashboard. The very first step of the method is choosing a network-optimized measurement on your picture from a drop-down menu.

Right here’s the way it works:

1. Log in to your Hootsuite account and head to Composer.
2. Click on on the purple Canva icon within the backside proper nook of the content material editor.
3. Choose the kind of visible you wish to create. You’ll be able to choose a network-optimized measurement from the drop-down record or begin a brand new customized design.

1. While you make your choice, a login pop-up window will open. Sign up utilizing your Canva credentials or observe the prompts to begin a brand new Canva account. (In case you have been questioning — sure, this function does work with free Canva accounts!)
2. Design your picture within the Canva editor.
3. While you’re performed modifying, click on Add to submit within the prime proper nook. The picture will robotically be uploaded to the social submit you’re constructing in Composer.

Don’t really feel like memorizing all this information? Simply resize your social media photographs for publication by Hootsuite Composer, which incorporates up-to-date picture dimensions for each social media community.