A financial institution opened a bookstore, Apple went on tour with Dua Lipa, Uber Eats prolonged its conspiracy concept, and Bumble embraced old-school romance. These and different campaigns stood out this week. Scroll down for extra.
Uber Eats “Soccer Is For Meals – Bradley Cooper” by Particular US
Uber Eats’ Tremendous Bowl 59 advert, wherein Matthew McConaughey perpetuates the conspiracy concept that soccer was invented to promote meals, proved a fan favourite–and certainly one of ADWEEK’s Finest 2025 Tremendous Bowl Adverts. It’s arduous to high a time-traveling journey by way of soccer’s historical past, wherein Martha Stewart and Charli XCX additionally make cameos. However this chapter of the marketing campaign almost will get there. Bradley Cooper, who’s on a mission to debunk the conspiracy concept, provides a extremely entertaining efficiency to kick off the NFL season.
World “No Bot Store” by BBDO New York
World, the mission based by Sam Altman, Alex Blania, and Max Novendstern, says it’s about setting a regular for genuine human expertise. The startup developed a biometric identification verification system that goals to counter the fraud risk from synthetic intelligence instruments.
To show its mission, World held a pop-up in West Hollywood to make sure actual people, not bots, get the issues they love, like sneakers, gaming consoles, live performance tickets, and eating experiences. The prizes have been solely accessible to these with a verified World ID. Created by BBDO, the occasion was a intelligent approach to show the tech in real-world eventualities.
Apple “Shot on iPhone: Dua Lipa – Radical Optimism Tour” by TBWAMedia Arts Lab
Apple’s well-known “Shot on iPhone” marketing campaign has taken completely different types over the previous decade, however this time it hit one of the vital anticipated excursions of the 12 months. The tech big partnered with international pop celebrity Dua Lipa to seize a complete day on her Radical Optimism tour with the iPhone 17 and iPhone Air. It’s the primary time the “Shot on iPhone” marketing campaign has showcased two units concurrently.
Tubi “See You In There” by Mischief @ No Mounted Deal with
Tubi is a free streaming service–like, without end. Mischief emphasised this unbelievable perk from the angle of on-screen characters who’re caught of their roles without end. You may not be happy with the thought of “without end” in case you’re in the midst of a dramatic teen love triangle for all of eternity.
Bumble “For the Love of Love” by Particular US
Bumble’s been looking for its ft since a 2024 marketing campaign and rebrand backfired and sparked backlash amongst customers. Whereas final 12 months’s advertisements leaned right into a witty cynicism, claiming to talk to “exhausted ladies,” this time it’s going absolutely down the sentimental, romantic route. The black and white movie spotlights actual {couples} whose love tales started on Bumble, captured in the midst of tender moments.
Monzo “The Ebook of Cash” by BBH London
U.Ok. digital financial institution Monzo printed The Ebook of Cash, a jargon-free monetary information. To advertise the e book, it opened a pop-up bookstore in London, known as The Ebook Nook, the place guests might generate a novel e book cowl tailor-made to their monetary aspirations. BBH got here up with 8,000 e book title concepts that will be related to completely different private monetary targets, resembling “The Ebook of Lastly Extending the Kitchen” or “The Ebook of Seeing Liam & Noel within the Flesh.”
