Dreamforce hit house for thus many small and medium enterprise (SMB) homeowners this yr. The theme was all in regards to the agentic enterprise, and empowering startups and rising companies to begin embracing synthetic intelligence (AI) in distinctive methods.
Hundreds of enterprise homeowners (hundreds of thousands everywhere in the globe on Salesforce+) noticed a peek behind the scenes of Dreamforce into Agentforce 360 for gross sales, advertising, service, commerce and operations. We couldn’t assist however get excited as we noticed AI brokers being constructed proper earlier than our eyes, and all the brand new tech innovation occurring. So we put collectively some takeaways from the #1 AI convention of the yr, proper right here, only for you.
What we’ll cowl:
Why startups and SMBs are attending Dreamforce
Dreamforce provides enterprise homeowners of all kinds a deep dive into the newest technological developments throughout all Salesforce merchandise that’s unparalleled anyplace else. Past high-level keynotes, Dreamforce offers hands-on workshops, demos, and breakout classes, letting you study sensible functions and methods immediately from Salesforce consultants and Trailblazers. In reality, you’ll be able to curate your individual Dreamforce expertise with Agenda Builder.
The charismatic ambiance of Dreamforce at all times builds a way of neighborhood and shared objective. For SMBs who attend, this can be a highly effective motivator, reminding them that they’re half of a bigger motion of innovation and progress.
AI Instruments for Small Enterprise
It additionally offers distinctive alternatives to work together with Salesforce leaders, product managers, and a big selection of business consultants — to not point out seeing some superb musical company.
(Supply: Salesforce, Dreamforce 2025)
For startups particularly, Dreamforce is a fertile floor for figuring out potential companions, traders, or collaborators. The sheer quantity of attendees and exhibitors will increase the possibilities of making serendipitous connections that may gas progress — plus, Salesforce Launchpad connects with startups on the lookout for severe scale.
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Takeaway #1: The agentic enterprise is for everybody
Salesforce CEO Marc Benioff opened Dreamforce ‘25 with a query: “What if everybody had the ability to construct agentic enterprises?”
For too lengthy, AI-driven transformation was reserved for enterprises with cash to spend. Utilizing the phrases “small enterprise” and “synthetic intelligence” in the identical sentence was virtually unprecedented.
(Supply: Salesforce, Dreamforce 2025)
However now, that’s altering. Because of leaps in predictive and generative AI, the agentic enterprise is right here. It will probably elevate human capabilities and drive buyer success throughout all areas of your small business, so that you simply and your staff can concentrate on higher-value work. Marc emphasised that AI shouldn’t change people however relatively work alongside them to deal with the busywork and empower folks to drive larger worth. And the important thing to this enterprise transformation is Agentforce 360.
What if everybody had the ability to construct agentic enterprises?
Marc Benioff, Founder And CEO, Salesforce
Takeaway #2: Agentforce 360 is SMB’s gateway to success
The platform driving this transformation is Agentforce 360, which is designed to be a deeply unified platform that scales alongside rising SMBs, stopping them from needing to spend time or cash integrating applied sciences they’ll outgrow, mentioned Whitney Hillyer, SVP, gross sales, Salesforce.
AI instruments and brokers present an unimaginable alternative for small companies, permitting them to “punch up above their weight” and execute like a lot bigger corporations, mentioned Adam Alfano, EVP, international SMB and rising merchandise, Salesforce.
- Elevated effectivity and velocity: Brokers are designed to enhance human staff, taking up autonomous and mundane duties in order that staff can concentrate on higher-value progress efforts. The objective is to extend employee velocity, aptitude, and talent to entry sources.
- Finish-to-end utility: Agentforce 360 integrates brokers throughout each app, making features like Gross sales Cloud, Commerce, Area Service, and Slack collaboration “agent first.”
- Addressing aggressive stress: SMB clients are embracing AI to develop sooner and keep forward of competitors, which frequently contains dealing with enterprise-level rivals and new AI-native entrants in each market. AI can enhance the success charge of small companies by leveling the taking part in subject in opposition to corporations with extra sources.
Spilling the Dreamforce Tea with Meghana Dhar
The tea continues to be sizzling –and Salesforce influencers are spillin’ it. Watch this tiny mic second with tech influencer Meghana Dhar from Spilling the Tea in Tech™, a Salesforce strategic advisor as she shares her experiences at “Dreamforce Disneyland” and her favourite activation from Agentforce Metropolis.
“Salesforce is bringing creators behind the scenes at Dreamforce and proper into the fold, and it has been actually fascinating to see how AI is definitely figuring into every thing. I actually favored the William Sonoma session — simply understanding of the complete behind the scenes of how Agentforce 360 works, how you are able to do every thing from season your turkey to truly shopping for it by way of the agentic enterprise applied at William Sonoma. It was actually fascinating to see in particular person. It received me into Thanksgiving mode.”
Join with Meghana on LinkedIn or Instagram.
Takeaway #3: Knowledge is the brand new progress
Knowledge might be extremely difficult for SMBs: “Most SMBs have seven disparate techniques that don’t converse to one another,” mentioned Hillyer. SMBs must prioritize unifying a knowledge basis, as a result of every bit of knowledge issues. It’s not nearly automation, it’s about constructing a 360-view of their clients. Enter Knowledge 360.
- The issue of siloed information: As SMBs develop, they typically accumulate totally different applied sciences, leading to a “Frankenstein tech stack monster” mentioned Hillyer, forcing groups to manually sew information collectively in spreadsheets to achieve a holistic view.
- The Knowledge 360 answer: SMBs ought to prioritize establishing a strong information basis by unifying and activating mentioned information with Knowledge 360. It really works with SMBs’ present information warehouses and third-party apps to carry all information collectively right into a single, activatable mannequin throughout all Salesforce apps and channels, with out duplication or shifting information.
- The AI agent context: Each interplay, from FAQs and product evaluations to service inquiries, is information gas for the agentic enterprise. By integrating structured information and unstructured information, Knowledge 360 ensures that the agent has all the context to work precisely.
As Marc mentioned in his opening keynote, the long run is already right here. Right here’s how present Agentforce clients like DeVry College and Equinox are already reworking their industries with AI.
That’s a Dreamforce wrap: Your AI-powered future is right here
That’s a wrap! Make amends for all of the Dreamforce goodness on Salesforce+, together with the SMB Keynote, and save the date for subsequent yr right here.
New to Salesforce? Begin your journey with a free trial of Starter Suite as we speak. Searching for extra customization? Discover Professional Suite. Already a Salesforce buyer? Activate Foundations to check out Agentforce 360 as we speak.
AI supported the writers and editors who created this text.
