YouTube isn’t only a video platform; it’s an engine for constructing your model, connecting along with your group and boosting your backside line. However for lots of creators and entrepreneurs, the most important problem of YouTube advertising isn’t creating the content material. It’s deciding what to make within the first place.
When you’re on the lookout for a jolt of inspiration, you’re in the appropriate place. We’ve curated a listing of 29 YouTube video concepts designed that will help you create a gentle stream of content material that your viewers will love.
Methods to provide you with good YouTube video concepts
Do you know that good YouTube concepts aren’t random in any respect? The most effective concepts sit the place these three issues overlap:
- What your viewers already watches
- What the YouTube algorithm pushes
- What your model can say higher than anybody else
That sounds advanced. However all it is advisable to do is get organized and look in the appropriate locations to provide you with dozens of video concepts related to your model.
Right here’s what it is advisable to do:
- Dig into your YouTube analytics: Take a look at watch time, retention and click-through charges to see what’s really holding consideration. Discover the patterns (e.g. hooks, matters or codecs) that persistently work, then preserve constructing on them.
- Herald buyer intel: Your viewers is already telling you what they need, even when indirectly. Examine help tickets, gross sales name notes and social feedback. Flip questions into tutorials, objections into comparisons and success tales into case research.
- Analyze the competitors: Decide a couple of competitor channels and research what’s working for them (and discover gaps). If a video will get extra views than common, it’s an indication the subject has legs. You may convey your personal perspective and examples to make it even stronger.
- Perceive YouTube’s content material codecs: Shorts are nice for fast discovery, long-form movies for depth and Lives for interplay. Use every format deliberately and create paths that information viewers from a fast watch into your deeper content material.
- Construct an concept matrix: Consider it as your content material generator. Mix a format (demo, tutorial, response) with a purchaser stage (consciousness, consideration, resolution) and a key matter in your area of interest. You’ll have a listing of concepts which can be related and on-brand.
What about non-brands? For creators, the play is identical with sooner loops. Use weekly polls, ship fast assessments and let feedback information your subsequent add.
29 YouTube video concepts for manufacturers
Contemporary content material is the gas that retains a channel rising. The extra you keep on-brand whereas nonetheless offering selection, the simpler it’s to carry consideration and stand out.
This lineup mixes confirmed codecs with artistic angles so that you’re by no means caught looking at a clean content material calendar once more.
20 good YouTube video concepts for manufacturers
1. Go behind the scenes
Behind-the-scenes (BTS) content material is a cornerstone of an authenticity-first technique.
It provides your viewers an unique take a look at the work that goes into your model, which helps construct belief, intrigue and a deeper connection.
This method isn’t only for displaying the manufacturing of an advert; it might observe a product from its preliminary design sketch to remaining cargo. Or for a software program firm, it may characteristic a staff brainstorming a brand new characteristic.
Lay’s went even additional by making a BTS video in regards to the manufacturing of its current Lay’s Limitless Decisions business with comic Keegan-Michael Key:
This video type doesn’t simply present the product—it showcases the fervour and energy behind it, which is an impactful strategy to interact your viewers and construct model loyalty.
2. Present your product in motion
As a substitute of simply telling folks what your product does, present them. Stroll viewers by key options, reveal advantages and provides real-world use circumstances.
This method is especially efficient for B2C manufacturers with tangible merchandise. As a substitute of a normal product shot, a video that exhibits your product being utilized by an actual individual in a relatable setting makes the advantages tangible.
Right here’s Crayola nailing it with their Outside Tremendous Chalk video:
The extra visible and hands-on you may be, the higher. Demos are particularly putting for advanced merchandise as a result of they break down boundaries to buy.
3. Create a tutorial or “how you can” video
Tutorials are a staple for a motive: they supply instant worth. These movies are a superb strategy to not solely drive views but additionally set up your model as a trusted useful resource.
Academic movies do place your model because the professional. However they don’t should be dry both. Make them participating with storytelling, examples and visuals.
When you’re a house enchancment retailer, train how you can set up a light-weight fixture. When you’re a SaaS model, stroll by a workflow your software program makes simpler.
Dyson creates quick, cinematic tutorials for a few of its hair styling merchandise, just like the Superonic r™:
4. Share buyer tales
These movies are basically video testimonials on steroids.
They’re not only a fast quote; they’re a full-fledged narrative that builds empathy. An ideal buyer story will concentrate on the client’s journey, from the ache level they had been experiencing earlier than your product to the optimistic consequence they achieved after.
Try this buyer story video from Salesforce:
This human-centered method makes your model extra relatable and proves that your product isn’t only a instrument—it’s an answer that has an actual impression on folks’s lives or companies.
5. Discuss business developments
For social media entrepreneurs, being on high of social developments is crucial. Creating content material round this will place your model as a thought chief and a invaluable useful resource.
Don’t simply report on the pattern; add your distinctive perspective. As an example, a social media administration platform may analyze the newest TikTok algorithm change and supply strategic recommendation on how entrepreneurs can adapt their content material for achievement.
This sort of video content material exhibits you’re not simply promoting a product, you’re invested in your viewers’s success.
6. Recap your occasions
Occasion recaps are nice for extending the lifetime of your advertising efforts and reaching a wider viewers than those that attended. They function impactful social proof of your model’s relevance and affect.
By highlighting key audio system and takeaways, you’re not solely showcasing the occasion but additionally offering snackable, academic content material that may be shared throughout a number of platforms.
Think about additionally capturing soundbites from attendees about what they discovered, as this provides an additional layer of authenticity and social proof.
Right here’s one from Cisco’s Amsterdam occasion:
Occasion recap movies may also double as promotional materials to your subsequent occasion. Preserve the tempo snappy so viewers don’t zone out or really feel neglected.
7. Highlight your staff
In an more and more digital world, humanizing your model is extra vital than ever. Social media entrepreneurs know the ability of name authenticity.
Workforce spotlights are a improbable strategy to present the folks behind the merchandise and campaigns. You may interview staff members about their function, their day-to-day and even their favourite buyer story.
We love this “Meet the Workforce” video from On:
This builds belief and rapport along with your viewers and may also be a invaluable instrument for recruiting high expertise.
8. Inform your model story
Consider your model story as an emotional connection, not only a historic timeline.
A video is an important strategy to share this identification content material and clarify your model’s “why.” Once you body your story with a hero’s journey—detailing the challenges and triumphs that led to your model’s inception—you construct extra than simply an viewers.
You create model loyalty and provides folks a motive to care about your mission past what you promote.
9. Reply FAQs on digicam
Answering frequent questions in a video format is a extremely strategic content material play.
This method helps your prospects whereas additionally optimizing for search.
As a result of folks usually kind questions straight into YouTube, a transparent and concise video reply is usually a good supply of natural visitors. This additionally creates a flexible financial institution of content material that’s excellent for sharing on social channels or linking in e-mail campaigns and assist middle articles.
Right here’s a properly carried out FAQ video from Nothing:
10. Make product comparability movies
Product comparability movies is a high-value content material technique to your advertising funnel.
It straight addresses a key barrier to buy: buyer analysis. By creating an trustworthy comparability video, you’re appearing as a trusted guide, not a pushy salesperson.
Spotlight how your product solves a selected drawback higher than the competitors, utilizing clear, quantifiable examples. The secret is to focus in your product’s strengths moderately than a competitor’s weaknesses. This builds credibility and belief along with your viewers.
When you decide the appropriate merchandise and know your target market inside out, you may make extraordinarily convincing movies with out overtly bashing the competitors.
11. Movie a “Day within the Life”
Day-in-the-life movies are an efficient strategy to convey your model to life.
This format is ideal for showcasing your organization tradition and providing a candid glimpse into your operations. It could actually additionally function an excellent instrument for employer branding and recruitment.
When it incorporates a buyer, it acts as a really genuine type of social proof, displaying your product seamlessly built-in into their every day routine.
For instance, right here’s a day within the life video from NEXT.
12. Characteristic your prospects’ content material
Person-generated content material (UGC) is the last word type of social proof. That includes it in your YouTube channel is a strategic strategy to construct group and present real appreciation to your prospects.
This has the potential to be a content material goldmine.
You may create a “better of the month” collection or a themed UGC compilation video. It not solely gives genuine, low-cost content material but additionally motivates your viewers to create extra content material for you, which is a win-win.
Encourage extra submissions by making a hashtag and mentioning contributors in your video description.
13. Create seasonal content material
Seasonal content material gives a pure alternative to leverage cultural moments and in style search developments.
It is a nice strategy to plan your content material calendar upfront.
Past simply holidays, take into consideration occasions just like the Tremendous Bowl, back-to-school season or perhaps a altering of the seasons. A model may create a “summer time necessities” video or a “cozy fall reads” record. It’s about making your model related and well timed in your viewers’s lives.
For instance, Goal partnered up with Kim Bui for this back-to-school video:
Seasonal movies really feel well timed and offer you artistic angles all year long, which makes them an excellent recurring content material bucket.
14. Collaborate with others
Collaborations are a cornerstone of recent social media technique.
When you haven’t carried out them but, collaborations can introduce you to completely new audiences and add contemporary views to your YouTube content material technique.
By partnering with a related influencer, you’re getting access to a longtime and trusting viewers. It’s essential to discover a accomplice whose viewers aligns along with your model values and goal demographic.
The most effective collaborations really feel much less like an advert and extra like a pure dialog between two trusted voices.
15. Make satisfying timelapses
Timelapses are excellent for short-form content material on platforms like Reels or TikTok, however additionally they work fantastically on YouTube.
They can be utilized to showcase a posh course of, just like the creation of a product or a enjoyable transformation, like an workplace redecoration.
Right here’s a cinematic timelapse development video of Rayner’s international HQ.
The satisfying, quick-paced nature of those movies makes them extremely shareable and efficient at grabbing consideration.
16. Share your CSR initiatives
Company Social Accountability (CSR) is a key model differentiator.
One of these content material is essential for displaying your model’s values in motion, which is one thing that trendy customers more and more care about.
A video a couple of CSR initiative ought to concentrate on the impression, not the promotion. For instance, as a substitute of simply displaying the volunteer day, present how your model’s donation helped a selected group or how a sustainability challenge helps the atmosphere. This builds model popularity and loyalty.
Right here’s a heartwarming video from Hyundai Canada about their Hope on Wheels initiative:
17. Present your workplace or retailer makeover
It is a enjoyable method to make use of video to inform a compelling story.
Entrepreneurs know that individuals love transformation content material. By documenting the method, you create a way of anticipation that encourages viewers to subscribe and observe the journey.
It is a nice alternative for behind-the-scenes footage and may also be used to showcase the model’s tradition and persona. The “wow” reveal on the finish is a an brisk second that may generate numerous engagement.
18. Host stay Q&As or polls
YouTube Stay streams are a direct line to your viewers, offering real-time engagement and suggestions.
Use these to conduct stay market analysis, get direct suggestions on new product concepts and construct a stronger, extra private connection along with your group. The interactive nature of stay movies makes your viewers really feel heard and valued, which is a powerful driver of name loyalty.
19. Strive a problem or experiment
Challenges and experiments are an effective way to get artistic and present a extra playful facet of your model.
This content material is usually a highly effective strategy to go viral and attain a brand new viewers. It’s about being genuine and displaying that your model is prepared to take dangers and have enjoyable.
Canva exhibits how even SaaS manufacturers can do that properly:
The most effective half is, even when the experiment “fails,” the video typically can nonetheless be an enormous success due to the leisure worth and the authenticity it exhibits.
20. Bust frequent myths
Fantasy-busting movies are a superb strategy to place your model as a trusted authority. By offering clear, factual info, you’re you’re constructing credibility.
That is notably efficient for B2B manufacturers and people in advanced industries. It lets you educate your viewers, appropriate misinformation and showcase your experience in a method that’s each participating and invaluable.
3 trending YouTube video concepts
1. Make response movies
Response movies are a improbable strategy to leverage trending matters and cultural moments with out making a model new idea from scratch.
It is a low-effort, high-reward technique. It lets you faucet into current hype and present your model’s persona and humorousness. When a model’s response video feels real and genuine, it might drive large engagement and attain.
Netflix, for instance, shares response movies on its Nonetheless Watching Netflix channel. It retains followers engaged between seasons whereas giving them bonus content material they will’t discover wherever else.
Right here’s the Squid Sport forged reacting to a very intense scene.
2. Sponsor try-on hauls
Hauls have been round for some time, however the pattern continues to be going sturdy. Put your merchandise in a creator’s palms and allow them to speak like they’d to a good friend.
Hauls are a type of influencer advertising that builds on the ability of peer suggestions.
Sponsoring a try-on haul is a direct path to a extremely engaged viewers.
Viewers get inspo they belief and your model rides a format folks already love to observe. Right here’s trend influencer Alex Collins attempting on H&M’s fall items on a candid buying journey.
The secret is to present the creator artistic freedom so the content material feels real and never like a scripted advert. This builds a way of belief and authenticity that may result in sturdy gross sales and model consciousness.
3. Faucet into ASMR content material
ASMR is a sensory advertising approach that creates a novel and memorable model expertise.
It is a artistic strategy to showcase your product in a brand new gentle. It may be used to focus on the standard or distinctive options of a product, from the satisfying sound of a keyboard to the mild pour of espresso.
Gio San Pedro does this with finesse.
One of these content material is usually extremely shareable due to its calming and addictive nature. It additionally works for each quick kind and lengthy kind content material.
3 YouTube video concepts to get subscribers
1. Create a mini collection or playlist
Constructing a loyal, returning viewers is a serious profit of making a video collection.
By creating a story arc throughout a number of movies, you give viewers a compelling motive to subscribe in order that they don’t miss the following half.
This technique is ideal for deepening your content material, whether or not you’re making a multi-part tutorial or an in-depth exploration of an business pattern.
Christian Dior shared a six-episode playlist, Tales of a Miss, documenting the story behind their Miss Dior perfume.
It’s an influential strategy to foster a way of group and anticipation that drives long-term engagement.
2. Run a giveaway
Increase your subscription numbers and generate buzz rapidly and successfully with a giveaway.
They’re a tried-and-true methodology that continues to work properly for social media advertising.
A very powerful parts are to make the foundations easy and the prize fascinating. Once you require a subscription and a remark, you’re additionally boosting video engagement, which may enhance your model’s YouTube channel efficiency within the algorithm.
3. Co-create along with your subscribers
Constructing a powerful, engaged group begins with involving your viewers within the artistic course of. As a substitute of merely making content material for them, you’re creating it with them, which fosters a way of possession and loyalty.
It is a uncommon and efficient content material play as a result of it exhibits your model genuinely values its group’s enter, serving to you construct a passionate fan base.
3 YouTube video concepts for newbies
1. Introduce your model and merchandise
Consider this video as a digital handshake.
For manufacturers launching a brand new channel, it’s a foundational piece of content material that clarifies your model’s function and worth proposition.
It ought to reply the core query: “Why ought to somebody subscribe to this channel?” An ideal introduction goes past what you promote, focusing as a substitute on what issues you resolve and what distinctive perspective you convey to the business.
2. Repurpose content material from different channels
Content material repurposing is an impactful method for manufacturers to be extra environment friendly with their time and assets.
It’s all about taking one piece of content material and reworking it to suit totally different platforms. Think about turning a single weblog publish right into a collection of movies, breaking an extended webinar into quick clips or animating a static infographic.
Visme repeatedly repurposes their weblog posts into academic YouTube movies.
This not solely maximizes your content material creation efforts but additionally helps you attain new audiences with minimal additional effort.
3. Share buyer testimonials
Testimonials are an excellent place to begin for constructing social proof.
For a newbie, they’re a compelling and low-cost strategy to make an excellent first impression. The magic of those movies lies of their credibility and relatability.
It’s not about what you say about your model; it’s about what your prospects say and that genuine endorsement is really invaluable.
The informal, unscripted nature of those movies makes them extra plausible than conventional advertisements and offers potential prospects a motive to belief your model. When you can’t discover any testimonials organically, don’t hesitate to ask for critiques.
Methods to use Sprout Social for profitable YouTube content material
You may brainstorm an exhaustive record of YouTube video content material concepts, however and not using a clear content material scheduling plan, it’s straightforward to publish inconsistently or miss alternatives to attach along with your viewers.
That’s why the YouTube scheduling and administration instrument you utilize issues. Sprout Social helps you keep organized, streamline workflows and at all times keep on high of your model’s YouTube efficiency.
Right here’s how Sprout helps you get on observe to plan and implement a profitable YouTube content material technique.
Schedule and publish movies in a single place
With Sprout Social, you get to say goodbye to juggling a number of platforms. In Sprout’s interface, you may schedule and publish your YouTube movies (and, sure, Shorts additionally) straight out of your unified content material calendar.
You may see your YouTube content material alongside your different social posts, making it straightforward to identify gaps, plan forward and preserve all the things on a constant cadence.
Did we point out that getting your movies found is paramount? Sprout gives the instruments to optimize your YouTube content material for search and discoverability.
When composing your video posts, you may simply add compelling titles, detailed descriptions, and related tags to spice up your video’s visibility. This helps your content material rank larger and attain new audiences.
To not point out, for those who’re confused about the very best instances to publish your YouTube movies, Sprout’s ViralPost® know-how provides you the choice to routinely publish your movies on the time your viewers is probably to observe and have interaction.
This protects time and ensures your movies go stay at optimum instances for optimum viewers attain.
Monitor efficiency with detailed analytics
Sprout’s YouTube analytics places all of your key metrics, like views, watch time and engagement, in a single clear, filterable house.
Utilizing the YouTube Movies Report, you may dig into how a single video carried out or examine a number of facet by facet. Wish to see how YouTube stacks up in opposition to your Instagram or TikTok? You are able to do that too.
Having all the things in a single place means you’re not hopping between tabs or screenshots. You simply see what’s working, spot the patterns and know precisely the place to focus subsequent.
Streamline your engagement
Constructing a thriving YouTube group means actively participating along with your viewers.
Sprout Social’s Good Inbox unifies all of your YouTube feedback and messages with interactions out of your different social channels into one centralized feed. This ensures you by no means miss a remark, permitting for immediate and constant responses that foster loyalty and construct sturdy relationships along with your viewers.
Begin a free Sprout Social trial
Flip concepts into motion with Sprout Social
Nice video concepts are solely the beginning. You want the appropriate instruments to convey them to life.
With Sprout Social, you may plan, publish, observe and have interaction multi function place. Strive it free for 30 days and see how a lot simpler YouTube advertising may be.
