Questioning which of your social media techniques are working? Busy social entrepreneurs want efficient social media analytics instruments to focus their efforts.
Let’s check out a number of the greatest (free and paid) choices for 2025.
Social media analytics instruments are apps and dashboards that assist you to collect details about your social media efficiency and your viewers.
Instruments for social media analytics additionally assist you to create experiences to track key efficiency indicators in real-time and over time and current outcomes to your staff, your boss, and different related stakeholders.
1. Hootsuite
Finest for: Enterprise house owners who run their very own social media, social media managers at small companies, medium-sized companies, and enormous advertising and marketing groups.
Coolest characteristic: Customized suggestions for the perfect time to publish on every social account primarily based in your accounts’ metrics and historic information
Worth: Beginning at $99/month
Talent degree: Newbie to intermediate
Hootsuite Analytics is a complete social media administration instrument that permits you to simply observe the efficiency of all of your social channels and codecs in a single place, so you may replicate what works and get extra engagement. It really works throughout Fb, Instagram, X (Twitter), LinkedIn, TikTok, Pinterest, and YouTube.
With Hootsuite Analytics, you may observe over 120 social media metrics, together with web page, profile, follower and video stats — and rather more. (Try the total metric listing right here.)
You may arrange customized dashboards that provide you with an outline of your most essential KPIs at a look, over a choose time frame:
… and lookup rather more granular data, all the way down to the efficiency of each particular person publish you printed.
With Hootsuite Analytics, you can too:
- Simply view trade benchmarks and see the way you evaluate to rivals
- See the way you stack up in opposition to the entire trade to be able to excel in your content material technique
- Discover out when your viewers is on-line
- Present segmentation of your viewers into significant teams
- Get personalised suggestions for the perfect instances to publish for every of your accounts
- Create customized social media experiences or visualization graphs to showcase your outcomes to your boss and share AI-powered actionable insights together with your staff
On high of all of that, Hootsuite received a 2024 TrustRadius Most Cherished Award. That’s due to our nice instruments… and to 1000’s of raving evaluations like this one:
Discover all of the capabilities of Hootsuite Analytics in additional element:
2. Sprout Social
Supply: Sprout Social
Finest for: Digital advertising and marketing groups at bigger organizations
Coolest characteristic: Tag inbound and outbound social messages to trace and analyze quantity and efficiency patterns.
Worth: Beginning at $199/month
Talent degree: Newbie to intermediate
Sprout Social is one other high contender within the battle of social media analytics instruments, and it could be value your consideration. Providing analytics for all the most important social media platforms, Sprout can assist you intend and execute your social media technique.
Like Hootsuite, Sprout presents a full-featured analytics dashboard, which supplies particulars on each your paid and natural posts and helps you determine when to publish content material for the perfect outcomes. You can even simply white-label and obtain social media analytics experiences from the Sprout dashboard.
Sprout is kind of a bit dearer than Hootsuite, however Hootsuite presents extra options and integrations.
Be taught extra: Examine Hootsuite and Sprout to see which one works greatest for you.
3. Buffer
Supply: Buffer
Finest for: Enterprise house owners who run their very own social media, solo social media managers at small-to-medium-sized companies, companies
Coolest characteristic: Easy Instagram publish efficiency monitoring, together with Tales analytics
Worth: Beginning at $6/month for 1 social channel
Talent degree: Newbie to intermediate
Buffer is primarily a social media scheduler for Instagram, Fb, X, TikTok, Pinterest, and LinkedIn.
In relation to analytics, Buffer is comparatively mild on options. It doesn’t provide analytics for all platforms and doesn’t include social listening analytics options or competitor evaluation. Nonetheless, Buffer’s user-friendly dashboard is straightforward and intuitive, making it nice for social media managers who simply need to get in, schedule posts, and get out.
Be taught extra: Learn our information to Hootsuite vs. Buffer for extra on how these platforms evaluate.
4. Hubspot
Supply: HubSpot
Finest for: Advertising groups at bigger firms centered on understanding how social advertising and marketing efforts influence the shopper journey
Coolest characteristic: Integration together with your CRM to trace information like new contacts pushed by social media
Worth: Beginning at $800/month
Talent degree: Superior
Hubspot is a bit completely different from a number of the different social media analytics instruments on this listing. With Hubspot, social media administration is a part of the Hubspot Advertising Hub software program that additionally helps you handle e-mail, web optimization, and CRM data.
Meaning it’s greatest for manufacturers that develop long-standing buyer relationships, each earlier than and after buy, and that use a number of advertising and marketing approaches reasonably than sticking to social.
Hubspot integrates with Hootsuite to carry extra social person context into your Hubspot CRM information and ticket system.
Be taught extra: You may add Hubspot to your Hootsuite dashboard
5. Later
Supply: Later
Finest for: Enterprise house owners who run their very own social media, solo social media managers at small-to-medium-sized companies
Coolest characteristic: Hyperlink in Bio web page information movement to trace web site clicks from Instagram and TikTok
Worth: Beginning at $25/month
Talent degree: Newbie to intermediate
Later actually shines for smaller manufacturers and creators who like to visualise and preview social media content material earlier than they publish.
Whereas Later may make it easier to measure the efficiency of your social media content material and permit optimization for posting instances, the platform lacks some extra superior analytics reporting options like aggressive evaluation and trade benchmarking.
Be taught extra: Examine Later and Hootsuite to see which resolution is greatest for you.
6. Rival IQ
Supply: Rival IQ
Finest for: Social media managers who crave stats
Coolest characteristic: Free head-to-head experiences in opposition to particular person competitor accounts on Instagram, TikTok, Fb, and X
Worth: From $239 monthly
Talent degree: intermediate
Rival IQ was designed to let social media managers be information scientists, with out the pesky certification. Rival IQ delivers on-demand analytical information, alerts, and customized automated experiences from main social media platforms.
Simply conduct a aggressive evaluation or a whole social media audit with Rival IQ’s in-depth reporting. Then, current your findings to your stakeholders and advertising and marketing staff with totally customizable reporting like charts, graphics, and dashboards.
Rival IQ isn’t only for the large image. Complete social publish analytics allows you to see precisely which posts work for every platform and establish why they work.
Professional tip: Getting owned by the competitors? With Rival IQ you can too analyze your rivals’ social media accounts. See what works for them and search for methods to include these methods into your individual social media on-line presence.
Be taught extra: Attempt a demo or begin your free trial with Rival IQ
7. Talkwalker by Hootsuite
Supply: Talkwalker by Hootsuite
Finest for: social media managers, PR and communications groups, model displays, product entrepreneurs, researchers
Coolest characteristic: Monitor conversations from greater than 150 million sources to investigate engagement, potential attain, feedback, sentiment, and feelings
Worth: Pricing upon request – request a demo for extra particulars
Talent degree: Intermediate to superior
Talkwalker presents analytics associated to social conversations past your owned social properties, together with:
- Mentions
- Model sentiment evaluation
- Necessary influencers
- Dialog clusters
You may filter by area, demographics, machine, kind of content material, and extra.
Talkwalker is very helpful to identify exercise peaks in conversations about your model. This can assist you establish the perfect instances on your model to publish on social media.
8. Brandwatch
Supply: Brandwatch
Finest for: PR and communications groups, social media entrepreneurs who deal with engagement charge and media monitoring
Coolest characteristic: Observe and analyze information from greater than 100 million sources, together with blogs, boards, and evaluation websites, in addition to social media networks
Worth: Pricing accessible on request
Talent degree: Newbie to intermediate
Brandwatch presents a robust suite of instruments that assist you to observe and analyze your social media accounts whereas additionally monitoring model status and social share of voice.
Brandwatch Client Analysis pulls from greater than 1.4 trillion posts, with AI instruments that will help you filter out the traits and social media information which might be most related to your small business. You may arrange e-mail alerts to maintain you knowledgeable when sentiment or conversion quantity change.
Be taught extra: See how Brandwatch compares to Hootsuite.
9. Keyhole
Supply: Keyhole
Finest for: Enterprise-level companies and organizations
Coolest characteristic: Automate experiences on influencer advertising and marketing marketing campaign efficiency with a breakdown of social media ROI
Worth: Beginning at $89/month
Talent degree: Intermediate to superior
Keyhole allows you to report on every little thing: social media campaigns, model mentions and interactions, hashtag influence, and even influencer marketing campaign outcomes.
You may drill down into your impressions, attain, share of voice, and even analyze your rivals’ social media methods.
For those who’re utilizing influencer advertising and marketing as a part of your social content material technique, keyhole has reporting capabilities that may allow you to establish the perfect influencers to work with and measure their efficiency over time to streamline your workflow.
Be taught extra: The right way to establish and work with the perfect influencers.
10. Channelview Insights
Supply: Synaptive
Finest for: YouTube entrepreneurs and creators, social media managers who run a YouTube channel alongside different social channels
Coolest characteristic: Analyze the efficiency of a number of YouTube channels and export PDF or CSV experiences
Worth: Beginning at $8/month (free for Hootsuite Enterprise customers)
Talent degree: All ability ranges
Channelview Insights permits you to analyze YouTube video and channel efficiency alongside all of your different social media channels. You can even schedule computerized, common experiences.
Simply see the next efficiency metrics in a single place:
- Views, engagement metrics, subscription exercise, and watch time
- Precious insights for demographics, geography, acquisition and extra
Be taught extra: You may add Channelview Insights to your Hootsuite dashboard
11. Mentionlytics
Supply: Mentionlytics
Finest for: PR and communications groups, model monitoring groups, product entrepreneurs, researchers at small to medium-sized companies.
Coolest characteristic: Clear sentiment and share of voice evaluation in a number of languages
Worth: Beginning at $69/month
Talent degree: Newbie to intermediate
Wish to get the large image view of what’s being mentioned about your model on the web?
Mentionlytics is a superb entry level to utilizing social media analytics for model monitoring — particularly when you run a world enterprise in multiple language.
It’s additionally an efficient instrument for figuring out influencers and monitoring related hashtags.
Be taught extra: You may add Mentionlytics to your Hootsuite dashboard
12. Panoramiq Insights
Supply: Synaptive
Finest for: Instagram entrepreneurs and creators
Coolest characteristic: Detailed Instagram Story analytics for a number of accounts
Worth: Beginning at $8/month (free for Hootsuite Enterprise customers)
Talent degree: All ability ranges
Panoramiq Insights is ideal for Instagram entrepreneurs who need deeper insights on their Tales specifically.
Amongst different issues, Panoramiq Insights allows you to:
- Analyze follower demographics, together with age, gender, nation, metropolis and language
- Monitor Instagram account exercise (for a number of accounts), together with views and new followers
- Uncover your greatest social media posts with view and engagement analytics
- Measure Story views and interactions
Be taught extra: You may add Panoramiq Insights to your Hootsuite dashboard
13. Quintly
Supply: Quintly
Finest for: Social media managers at small-to-medium-sized companies, enterprise-level firms, companies
Coolest characteristic: Customizable dashboards that draw from greater than 500 social media metrics
Worth: Beginning at $315/month
Talent degree: Intermediate to superior
In contrast to lots of the instruments on this listing, Quintly is completely a social media analytics software program instrument. Meaning it’s constructed solely to supply top-quality analytics, reasonably than bundling analytics with different social media administration capabilities.
Quintly supplies detailed information and experiences for Fb, Instagram, Twitter, LinkedIn, YouTube and Snapchat, together with competitor benchmarking.
Be taught extra: The social media metrics you want to observe in 2024
14. Iconosquare
Supply: Iconosquare
Finest for: Solo entrepreneurs who handle their very own social media accounts, social media managers at small-to-medium-sized companies
Coolest characteristic: Reviews (in PDF or XLS) embrace social photos for clearer reporting and evaluation
Worth: Beginning at $79/month
Talent degree: Newbie to intermediate
Iconosquare permits you to report on model metrics for a number of social profiles throughout Instagram, Fb, Twitter, LinkedIn, and TikTok. You may evaluate time durations and observe greater than 100 metrics as graphs or uncooked information.
When you’re at it, you may benchmark your efficiency in opposition to your rivals and set your experiences to reach in your inbox on an everyday schedule.
15. Google Analytics
Supply: Google
Finest for: Social media professionals who work for a web-based enterprise
Coolest characteristic: See how a lot visitors and leads movement to your web site out of your social media channels
Talent degree: All ability ranges
Google Analytics is likely one of the greatest free instruments to study your web site guests. For those who’re a social marketer who desires to drive visitors to your web site, it’s a useful useful resource.
Whereas it’s not a standalone social media analytics platform instrument, you need to use it to arrange experiences that may make it easier to:
- See which social media platforms ship you essentially the most visitors
- See what content material drives essentially the most leads and visitors on which social networks
- Get to know your audience with demographic information
- Calculate the ROI of your social media campaigns
With these information factors, you’ll have the ability to get essentially the most out of your social media campaigns and successfully strategize for the longer term. No social media technique is full with out Google Analytics.
Be taught extra: The right way to use Google Analytics to trace social media success
16. Meta Enterprise Suite Insights
Supply: Meta Enterprise Suite
Accessible to: Fb Pages and Instagram skilled accounts
The Insights tab inside Meta Enterprise Suite is the place to search out account-, platform-, and post-level metrics for Fb and Instagram side-by-side. You can even analysis the viewers demographics and observe your advert account spend.
Be taught extra: 3 Prime Fb analytics instruments
17. Instagram Insights
Supply: Instagram
Accessible to: Enterprise and creator accounts
Instagram’s in-app analytics instrument presents account- and post-level information for metrics like attain and engagement. You may observe traits in follower progress and establish all of the alternative ways followers work together together with your content material.
You can even study concerning the demographics of your Instagram viewers and observe the efficiency of your Instagram Reels and Tales.
Be taught extra: Information to Smarter Outcomes Monitoring on Instagram
18. TikTok Analytics
Supply: TikTok
Accessible to: TikTok enterprise accounts
TikTok’s native analytics instrument breaks your metrics down into overview information, content material efficiency analytics, and follower demographics and progress.
Be taught extra: 4 TikTok analytics instruments
19. X Analytics
Supply: X
Accessible to: X Premium customers
Whereas X analytics are presently being modified, for the second they assist you to perceive the efficiency of your paid and natural X posts and study which different X customers have essentially the most potential to amplify your content material and assist with content material creation.
You may entry month-to-month highlights like high posts and high followers. It’s a superb place to get a snapshot of your greatest performing content material and establish potential influencers or model ambassadors.
You can even dig deeper to trace the engagements and impressions in your content material over a particular interval.
Be taught extra: The right way to use X analytics
20. Pinterest Analytics
Supply: Pinterest
Accessible to: Pinterest enterprise accounts
Pinterest’s built-in free social media evaluation instruments make it easier to perceive your Pinterest viewers’s pursuits. You may observe key metrics for paid and natural Pins, together with impressions, engagements, video views, and profile visits. You’ll additionally discover Pinterest-specific stats like saves and closeups.
For those who add the Pinterest tag to your web site, you need to use Pinterest Analytics to trace conversions.
Be taught extra: A Easy Information to Utilizing Pinterest Analytics
21. LinkedIn Web page Analytics
Supply: LinkedIn
Accessible to: LinkedIn Web page admins
LinkedIn Web page Analytics supplies information in your LinkedIn content material, followers, guests, leads, and rivals. You can even observe your worker advocacy efforts, engagement together with your profession pages, and publication efficiency.
Be taught extra: LinkedIn Analytics: The Full Information for Entrepreneurs
The fitting social media analytics instruments assist you determine what’s working and what’s not. They need to additionally present the historic information you want to assess your social media advertising and marketing technique on each macro and micro ranges.
The perfect complete social media analytics instruments assist you to compile information from a number of platforms and create customized experiences so that you by no means end up able like this:
Social media Analytics instrument
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Social media analytics instruments can assist you reply questions like:
- Is it value it for my enterprise to maintain posting on Pinterest?
- What had been our high posts on LinkedIn this yr?
- Ought to we publish extra on Instagram subsequent month?
- Which community drove essentially the most model consciousness for our product launch?
- What sort of posts do my followers wish to touch upon?
… and plenty of extra.
With all of that information at your fingertips, you may make data-driven selections and clearly see the ROI of your social media technique. This can assist show the worth of the work you and your staff do daily. That is extremely beneficial when annual funds time rolls round or once you need to request new sources.
That’s the idea. However what does all this imply for a actual social media staff?
Right here’s an instance. Earlier than utilizing Hootsuite’s social media analytics, the College of Sydney struggled to construct a constant (and constantly profitable) social media presence for its colleges. Measuring success successfully throughout many alternative accounts and pages was notably difficult. Implementing a complete analytics instrument helped the social staff monitor the general social technique, and simply measure particular person and mixed success.
Hootsuite Analytics additionally simply integrates with different enterprise instruments. The Adobe Expertise Supervisor CMS integration allowed the college to trace the complete pupil journey, from preliminary social media viewers engagement to turning into potential college students. This end-to-end visibility enabled the social media staff to measure and show the return on funding of their social media efforts.
And when you’re curious, right here’s how the Hootsuite social staff makes use of analytics daily:
Observe your social media efficiency and maximize your funds with Hootsuite. Publish your posts and analyze the leads to the identical, easy-to-use all-in-one dashboard. Attempt it free right now.
