Prepared or not, AI copywriting instruments are in all places in 2025. They are often your inventive sidekick — if you know the way to make use of them proper.
Under, we’ve up to date our 2024 information with contemporary information, tendencies, and ideas to maintain you forward of the curve. (Spoiler: 85% of entrepreneurs now use AI writing instruments, so mastering them is a should!)
Learn on for the most recent on when to faucet AI for copy, which instruments are main the pack in 2025, and find out how to get essentially the most out of them with out shedding your distinctive human contact.
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What are AI copywriting instruments?
AI copywriting instruments are software program that use synthetic intelligence to mechanically generate or enhance written content material, from weblog posts and social media captions to emails, advertisements, and extra.
These instruments depend on superior pure language processing and machine studying fashions (like GPT-4) skilled on huge quantities of textual content. While you give them a immediate or matter, they predict and produce phrases in a sequence that (ideally) reads as if a human wrote it.
Working with an AI copywriter is straightforward: you enter an thought or query as a immediate, and the AI makes use of all the things it “is aware of” (from coaching information) to compose a response.
However don’t be fooled — “easy” doesn’t imply “good.” As ChatGPT explains:
Supply: ChatGPT
AI instruments aren’t really “clever” within the human sense. They don’t suppose or perceive context the best way we do – they simply predict probably phrase patterns. Meaning they will generally miss nuance and even produce nonsense.
For instance, AI fashions have a well-documented tendency to “hallucinate” info or make issues up once they don’t truly know the reply. One examine discovered that ChatGPT might write convincing-sounding tutorial abstracts that had been utterly false, fooling human reviewers 32% of the time.
In advertising, this may imply an AI device confidently inserts an incorrect statistic or an off-brand phrase with out you realizing it.
So, consider AI copywriting software program as a particularly educated however literal-minded intern. It might crank out a draft in seconds, but it surely doesn’t perceive higher-level concerns like technique, emotional resonance, or factual reality.
Used properly, it’s a game-changer for effectivity (who doesn’t love saving money and time?). Used carelessly, it might create off-brand or inaccurate content material.
11 methods to make use of AI copywriting instruments
Questioning how AI copywriting can match into your workflow? Listed here are 11 sensible methods entrepreneurs and writers are utilizing these instruments in 2025:
- Defeat author’s block with concepts and descriptions. Gazing a clean web page? Use AI to brainstorm matters and even generate a tough define in your subsequent weblog publish or script.
- Encourage inventive angles for campaigns. Want a contemporary tackle a advertising marketing campaign or a catchy slogan? AI instruments can riff on themes and provide you with out-of-the-box options.
- Generate copy variations for A/B testing. AI makes it straightforward to create a number of variations of advert copy, electronic mail topic strains, headlines, CTAs, and extra in seconds.
- Shortly summarize lengthy content material. Feed an AI an extended article, report, or transcript, and ask for a abstract or TL;DR. It would pull out key factors and condense them for you. Simply bear in mind to fact-check that it captured all the things precisely!
- Draft and polish emails or replies. Many AI writing assistants (like GrammarlyGO and HubSpot’s AI) dwell proper in your electronic mail or CRM and might write emails for you. Present just a few bullet factors about what it’s essential to say, and the AI will draft knowledgeable electronic mail.
- Automate tedious Web optimization duties. AI can do the heavy lifting for on-page Web optimization metadata. For instance, you may ask for Web optimization-friendly title tags and meta descriptions for a weblog publish, and the AI will incorporate your goal key phrases and keep inside character limits.
- Modify size and format immediately. Want to chop a 300-word description right down to 150 phrases? Or develop a brief blurb right into a fuller paragraph? AI copywriters could make copy longer or shorter on command. That is tremendous helpful for repurposing content material throughout platforms whereas protecting the core message intact.
- Translate and localize content material. Should you function in a number of languages or markets, AI will be your translation division. Many instruments can translate your copy into different languages in a human-like means. They will even localize phrasing and tone to suit the goal tradition. (At all times have a local speaker overview necessary copy, however AI will get you 90% there in seconds.)
- Combine key phrases seamlessly. AI can assist with Web optimization copy optimization by suggesting methods to naturally slot in your main and secondary key phrases.
- Change tone or model on demand. Need to see that paragraph in a extra playful voice? Or want an ultra-professional model of your copy for LinkedIn? AI instruments can rewrite content material in several tones (formal, pleasant, witty, empathetic, you identify it), which is nice for adapting one piece of content material for a number of personas or audiences.
- Overview for grammar, plagiarism, and consistency. Final however not least, use AI to proofread and quality-check. Instruments like Grammarly will repair grammar and punctuation, whereas others like QuillBot can paraphrase to scale back plagiarism. Some AI detectors may even warn in case your textual content reads as AI-generated (in case you want it to sound extra human).
Professional Tip: Combine and match these makes use of! The purpose is to let AI deal with the busywork – the preliminary drafts, the rephrasing, the mundane bits – so you may concentrate on refining the technique, creativity, and accuracy of your content material.
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10 finest AI copywriting instruments in 2024
1. OwlyWriter AI
Do you know Hootsuite comes with OwlyWriter AI, a built-in inventive writing assistant that saves social media professionals hours of labor? (We is perhaps biased, however hey, it’s true.)
OwlyWriter was one of many first AI copy instruments tailored for social media, and it’s solely gotten higher. In 2025, Hootsuite launched OwlyGPT, our social-first AI sidekick that supercharges OwlyWriter’s capabilities.
What it may possibly do
OwlyWriter can:
- Generate new social media captions from a immediate, in a particular tone or model you select.
- Write posts primarily based on a hyperlink. Drop in a hyperlink to a weblog publish or touchdown web page, and OwlyWriter will summarize it into an enticing social publish.
- Brainstorm publish concepts. Use the Get impressed characteristic: enter a basic matter or key phrase, and OwlyWriter will spit out an inventory of inventive publish concepts. OwlyWriter by no means runs out of concepts, so you may rinse and repeat to fill your content material calendar.
- Repurpose your top-performing posts. OwlyWriter can establish high-engagement posts out of your historical past and counsel methods to refresh or rephrase them, making certain you squeeze extra worth out of what’s already labored (content material recycling FTW!).
- Write vacation or occasion posts. Want a well timed caption for Worldwide Espresso Day or the primary day of summer time? OwlyWriter has templates for various holidays and might generate a related publish in a single click on.
- Advert copy inspiration and variations. OwlyWriter can boost your social advert copy and even produce a number of advert variations to check. Present the bottom particulars (product, provide, viewers) and let it counsel completely different angles – e.g., one caption specializing in a reduction, one other on a pain-point answer, and many others.
New in 2025: With the launch of OwlyGPT, Hootsuite’s AI instruments can now do much more.
OwlyGPT can:
- Generate photographs to accompany your posts (at the moment in beta). Simply describe what you want, and OwlyGPT will create an authentic graphic or photograph. (Suppose product photographs, background visuals, and many others., all with out leaving Hootsuite.)
- Personalize your output together with your model voice. OwlyGPT analyzes your previous posts and tailors its tone and wording to sound similar to you. That is enormous for sustaining consistency, particularly if a number of folks or groups are creating content material.
How one can use it
To get began with OwlyWriter, sign up to your Hootsuite account and click on the Create button. Then, select Content material with AI to open OwlyWriter.
Should you’re undecided what to publish, click on on Get impressed. Then, sort within the basic, high-level matter you need to tackle and click on Get concepts.
OwlyWriter will generate an inventory of publish concepts associated to the subject:
Click on on the one you want finest to maneuver to the following step — captions and hashtags.
Choose the caption you want and click on Create publish.
The caption will open in Hootsuite Composer, the place you can also make edits, add media recordsdata and hyperlinks, test the copy towards your compliance tips, and schedule your publish to go dwell later.
That’s it! You’ll be able to actually go from zero to a ready-to-publish publish in below a minute. And since it’s all inside Hootsuite, you are able to do your modifying, compliance checks, and scheduling in a single movement.
Pricing
OwlyWriter is included in all Hootsuite plans, beginning at $99/month.
Who’s OwlyWriter for?
Busy social media groups, content material creators, and small enterprise house owners who deal with their very own social media. In case your job entails pumping out social content material and also you generally wrestle with what to publish or find out how to phrase issues, OwlyWriter is a godsend. It’s like having a inventive copywriting intern on 24/7 standby inside your Hootsuite dashboard.
2. ChatGPT (OpenAI)
ChatGPT by OpenAI wants little introduction — it’s the AI that kicked off the AI-writing frenzy when it launched in late 2022.
It stays one of the vital highly effective (and, surprisingly, free) AI copywriting instruments on the market. ChatGPT’s acquainted chat-style interface makes it straightforward for anybody to make use of: you sort a query or request in plain English (or any language, actually), and it responds with a well-formulated reply or piece of content material.
(Should you want a bit assist getting began, we’ve obtained an entire record of ChatGPT prompts for advertising.)
Supply: ChatGPT
What it may possibly do
Actually, ChatGPT is fairly versatile — it may possibly do a little bit of all the things. For copywriting and content material advertising, you should utilize ChatGPT to:
- Draft articles, weblog posts, or reviews. Give it a subject and desired define, and let it produce first drafts for long-form content material. Then, simply edit for accuracy and magnificence.
- Brainstorm titles, slogans, or social media captions. You’ll be able to have a inventive back-and-forth with ChatGPT. For instance: “Give me 5 humorous Instagram caption concepts for a espresso store selling our new latte.” It would record choices, you may say “make them shorter” or “funnier,” and it’ll refine them. It remembers the context of your dialog, which is tremendous helpful.
- Write and debug advert copy. ChatGPT can produce Google Search advert textual content or Fb advert copy given some inputs. It might additionally counsel variations in the event you ask.
- Polish your writing: Whereas not as specialised as Grammarly, ChatGPT can rewrite one thing you’ve written. As an illustration, “Right here’s my paragraph – are you able to make it sound extra assured and concise?” and it’ll achieve this.
- Reply questions/analysis: Want fast data to incorporate in your copy? ChatGPT (particularly the newer variations) has a variety of information. It might clarify complicated ideas or provide you with professionals and cons on a subject, which you’ll then weave into your content material. Simply bear in mind to fact-check these solutions!
What units ChatGPT aside is its conversational reminiscence. Not like one-shot instruments, it remembers what you’ve requested earlier within the chat and makes use of that context. This makes it really feel much less like a “device” and extra like collaborating with a really educated assistant.
Newest developments: By 2025, ChatGPT has gotten much more refined. OpenAI’s present mannequin (GPT-4, out there to paying customers) is way smarter and extra dependable than the preliminary model (GPT-3.5) that the free ChatGPT makes use of.
For copywriters, meaning fewer apparent errors and (usually) extra inventive phrasing.
Pricing
ChatGPT presents a free tier and ChatGPT Plus for $20 USD/month.
The free copywriting device presents restricted entry to sure options, whereas Plus members get pleasure from limitless entry to all sides of ChatGPT in addition to the DALL•E picture technology device.
Who’s ChatGPT for?
ChatGPT is extremely versatile, however is very well-suited to content material entrepreneurs eager to scale up manufacturing of articles, reviews, or different ongoing publishing wants. OpenAI says GPT-4 “displays human-level efficiency” in lots of eventualities, together with passing the bar examination.
Nevertheless, observe that ChatGPT’s information base has a cutoff (September 2021 for the free mannequin). Not like OwlyGPT, ChatGPT received’t inherently find out about occasions or info after that date until you explicitly give it information or use a looking plugin.
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3. HubSpot Content material Author
HubSpot’s AI-powered writing assistant can deal with all types of written textual content — from social media, electronic mail, and net copy to long-form content material. The AI can assist you generate copy from scratch, refine current content material, or repurpose it for different channels.
To get began, sort “/” in one in every of HubSpot’s advertising, gross sales, and content material options, and the AI assistant will seem. From there, you may choose one of many introduced choices and write a immediate describing what you want to generate. HubSpot handles the remainder.
Supply: HubSpot
Pricing
You should utilize HubSpot’s AI author at no cost, with entry to extra superior functionalities in paid plans for the platform’s Content material Hub and Advertising Hub. Pricing begins at $20/month/seat for each merchandise.
Who’s HubSpot for?
HubSpot is good for busy entrepreneurs trying to streamline their content material manufacturing and marketing campaign efforts. It additionally presents different free AI instruments, like an internet site generator and automated dialog summaries, that can be utilized throughout numerous gross sales and advertising departments.
4. Grammarly AI
Grammarly launched in 2009 as a device to overview spelling, grammar, punctuation, and readability in texts. In 2023, they built-in a generative AI perform that permits customers to jot down, rewrite, ideate, and reply to emails rapidly. The purpose is to assist anybody write clearly and succinctly in English.
Supply: Grammarly
Pricing
Grammarly presents a free plan that features as much as 100 generative textual content prompts per thirty days. Subscribing to the Premium plan for $12 USD/month unlocks a number of options, together with as much as 1,000 AI prompts per thirty days.
Who’s Grammarly for?
Grammarly helps people and groups enhance the correctness, readability, engagement, and supply of their writing. Entrepreneurs can use it to rapidly generate concepts and refine the tone of their writing to align with their marketing campaign targets.
5. Jasper
Jasper prides itself on producing human-like written content material constructed with group collaboration in thoughts. It’s just like the Google Workspace of AI copywriters. Jasper’s template library and cloud storage make it an amazing alternative for companies of all sizes to draft, edit, and approve copy initiatives seamlessly.
Jasper makes use of a document-style interface. You provide a quick for the kinds of content material you need, together with choices for tone, Web optimization key phrases, and extra. You’ll be able to add your model’s model information and apply it to every new venture.
Supply: Jasper
Pricing
Jasper presents a 7-day free trial so you may take a look at out the interface to see if it fits your wants. Creator plans begin at $39 per thirty days/seat and Professional plans begin at $59 per thirty days/seat.
Who’s Jasper for?
Jasper is ideal for protecting advertising and content material creation groups in sync and on model. The Jasper for Marketing strategy features a model tone of voice analyzer to match its content material to the tone of your current content material.
6. Copy.ai
Copy.ai generates almost-ready-to-publish drafts requiring solely minimal human modifying.
The method is much like hiring a human author — give it a subject, a little bit of inventive course, approve the define it generates, and carried out — however all of it takes only some minutes. Simply add the specified workflow to your workspace, and Copy.ai will create articles, social posts, gross sales emails, and extra.
The step-by-step temporary format makes it straightforward to get began, as do the built-in templates, and I used to be in a position to generate this quick weblog publish in a couple of minutes, full with title options and the meta description:
Supply: Copy.ai
Pricing
Stand up to 2,000 phrases per thirty days at no cost, or subscribe for $49 USD/month for limitless phrases, automated workflows, translation instruments, and extra.
Who’s Copy.ai for?
AI-generated copy isn’t going to move as thought management, however when you have a weblog with easy content material wants, it’s positively one of the vital highly effective AI copywriting instruments for solo entrepreneurs or groups to spice up your manufacturing.
7. Writesonic
Writesonic is commonly talked about in the identical breath as Jasper and Copy.ai, and for good motive. It’s a flexible AI writing platform that gives a sturdy set of instruments, together with a really helpful AI chatbot referred to as Chatsonic that may pull real-time data.
If you need an AI copywriter that additionally has a little bit of search engine in its mind, Writesonic is perhaps your decide.
Supply: Writesonic
Writesonic can assist you generate:
- Promoting and advertising copy. Suppose advertisements, social posts, and touchdown pages.
- Weblog posts and long-form. Like Jasper and Copy.ai, Writesonic can generate full weblog posts. They’ve a step-by-step weblog wizard: simply enter a subject or title, then it suggests intros and descriptions, then it writes the draft.
- Product descriptions. Writesonic has a devoted template for product descriptions (e.g., for Amazon listings or your personal website).
Pricing
Writesonic presents a free trial and a whopping six pricing tiers, beginning at $16/month for his or her Fundamental plan and topping out at $399/month for his or her Superior plan.
Who’s Writesonic for?
Writesonic is nice for content material entrepreneurs, copywriters, and social media managers who want a multi-purpose device that may do advertisements, blogs, and all the things in between.
8. Rytr
Rytr is an AI writing and content material technology device. The platform features a social caption generator loaded with 20+ preset tones and an choice to tailor it to your model’s distinctive voice. Rytr also can generate name to motion concepts or weblog posts primarily based in your prompts.
Supply: Rytr
Pricing
Rytr’s free plan contains as much as 10,000 AI-written characters per thirty days. The limitless plan prices $7.50USD/month and comes with an infinite character depend, the power to match tone, and entry to the plagiarism checker. Rytr’s premium plan prices $24.16/month and contains 35+ languages.
Who’s Rytr for?
Rytr is nice for entrepreneurs who’ve concepts however are quick on time. It permits customers to provide high quality content material rapidly and simply. The Chrome browser extension works in a large number of apps, together with Google Suite, so it’s at all times at your fingertips.
9. QuillBot
QuillBot is a paraphrasing device that permits customers to rephrase current content material. That is helpful in the event you’re sharing the identical content material throughout a number of platforms and need to customise the copy to replicate the supply technique.
QuillBot also can simplify content material for brevity and readability, or develop it so as to add helpful particulars. It additionally options distinctive extensions, comparable to an online analysis AI search device, quotation generator, and “co-writing” sentence completer.
Supply: QuillBot
Pricing
QuillBot’s free plan contains 125 phrases within the Paraphraser device and 1,200 phrases within the AI detector device. Upgrading to the Premium plan begins at $8.33 USD/month and contains entry to a number of options, together with the Plagiarism Checker device.
Who’s Quillbot for?
QuillBot is designed for individuals who discover writing painful. The device is an effective way for not-so-strong writers to generate outlines, strengthen their writing, test for grammar and plagiarism, and create citations rapidly.
10. DeepL
DeepL’s Write perform permits customers to stick their textual content and generate options on phrasing, tone, model, and phrase alternative.
Supply: DeepL
Pricing
DeepL Write is accessible at no cost with restricted textual content enhancements. Write Professional begins at $10.99 USD/month and comes with limitless textual content enhancements, use of other phrases, and use of writing types (easy, enterprise, enthusiastic, assured, and extra).
Who’s DeepL for?
DeepL Write is designed for individuals who have content material written and need to make it higher. It’s an amazing device if you wish to rapidly refine your writing with out worrying about all the opposite AI bells and whistles, comparable to immediate technology.
Finest practices for AI copywriting
Reality-check all the things
A 2023 examine used ChatGPT to jot down abstracts for scientific papers and located that professional reviewers — precise scientists who overview analysis for a residing — might solely establish 68% of the faux ChatGPT-generated abstracts. The takeaway? AI chatbots will be fairly convincing!
Should you’re utilizing an AI device to jot down content material, the onus is on you to make sure that your info are correct. AI advertising copy could not carry the identical weight as a scientific paper, however letting false data slip by might do irreparable harm to your status and credibility, so it’s necessary to have a correct fact-checking course of in place.
Pay attention to AI’s limitations
The time period “synthetic intelligence” will be deceptive, since AI instruments don’t truly suppose to generate new concepts concerning the world, as we people can. AI synthesizes the knowledge it’s given (or has beforehand acquired) and finds patterns in information to resolve your query (or “immediate”).
An AI is simply as “clever” because the algorithm it’s primarily based on. Synthetic intelligence copywriting instruments can prevent tons of time in thought technology or getting a tough draft began, however they will’t “see the forest for the bushes,” because the previous saying goes.
AI can completely show you how to, however depart the massive image pondering to people.
Edit and humanize AI copy
Google and different main search engines like google are perpetually refining their insurance policies and programs to weed out what they name “low-quality content material.” Google is combing by pages to find out in the event that they comprise unedited AI content material and/or really feel like they had been created for search engines like google as an alternative of individuals.
That is transferring low-quality AI-generated content material to the underside of the search outcomes pile.
It’s price repeating: Utilizing AI-generated content material as-is might jeopardize your status and trigger important authorized points for your corporation. Plus, let’s face it, it’s lazy.
Even spending a couple of minutes modifying your copy can get rid of obvious falsehoods, plagiarism, model voice issues, and different points.
Do the inventive work your self
Utilizing AI copywriting instruments to encourage and inform your work, however don’t depend on them to create your complete content material calendar. That’s a activity for an all-star social media supervisor comparable to your self.
Relying too closely on AI to generate your content material prompts can find yourself sounding generic and even robotic. Quickly sufficient, your viewers could begin to really feel like your content material isn’t fairly what they’re searching for anymore.
Even the world’s strongest AI can’t exchange your personal relationship-building energy together with your target market.
Keep moral and clear
Whereas not everybody chooses to reveal AI involvement of their content material creation, it’s price noting some moral tips:
- Don’t mislead your viewers. If a bit of copy was closely AI-generated, it’s typically tremendous to not spotlight that (most readers care concerning the message, not the author). Nevertheless, if requested or if related, be trustworthy about utilizing AI as a part of your course of.
- Keep away from utilizing AI the place human sensitivity is required. AI isn’t an individual, so it lacks tact and real empathy in delicate conditions. As a rule, human overview is a should for content material that has authorized, emotional, or brand-critical implications.
- Control rising rules. The panorama is shifting. Regulators are AI disclosure, and whereas advertising content material isn’t more likely to be regulated as strictly as, say, political deepfakes, it’s good to remain knowledgeable on legal guidelines or platform insurance policies.
- Guarantee information privateness and IP security. When utilizing AI instruments, be cautious about inputting delicate information. For instance, don’t paste your clients’ non-public information or your complete unreleased patent textual content into a web-based AI service – which may violate privateness or expose data.
AI copywriting FAQs
Can I take advantage of AI for copywriting?
Sure, you should utilize AI to assist together with your copywriting. AI copywriting instruments can generate prompts, write posts and captions, test your work for spelling and grammar errors and extra.
Is AI copywriting authorized?
Sure, AI copywriting is authorized, however it is best to by no means copy or reproduce somebody’s work with out giving them correct credit score. Use a plagiarism device to double-check the outcomes of your AI content material technology and keep away from infringing on another person’s rights.
Is AI going to switch copywriters?
No, AI copywriters aren’t changing actual human content material writers. Good entrepreneurs use AI copywriting software program to maintain smaller duties, together with thought technology and analysis, to allow them to concentrate on what actually issues: writing partaking content material. Any copy generated by AI nonetheless wants a human to edit it for model, substance, and factual accuracy.
Is AI copywriting price it?
Sure, utilizing AI copywriting instruments is an effective way to streamline your content material creation course of.
On the lookout for an AI copywriting device that actually is aware of social? Attempt OwlyWriter AI inside Hootsuite, and handle all of your social media scheduling, publishing, engagement, analytics, and extra — throughout all of your accounts — in a single easy dashboard. Attempt it free immediately.
With recordsdata from Liz Stanton and Michelle Martin.
