This summer season, G2 acknowledged Hootsuite because the #1 platform for Social Media Listening, Social Media Analytics, and Social Media Suites — a part of 178 complete high rankings of their Summer season 2025 Report.
This recognition confirms what hundreds of companies already know: Hootsuite is the working system that powers efficiency for contemporary social groups.
G2’s rankings are based mostly solely on suggestions from actual customers. Entrepreneurs, social media managers, analysts, and buyer help groups throughout industries shared how Hootsuite helped them have interaction their audiences, uncover insights, and drive measurable outcomes.
That’s why we’ve been named #1.
However what does that imply for you? And the way can the platform these groups depend on give your social technique a aggressive edge?
The place Hootsuite leads the pack
We positioned in over 300 stories in G2’s Summer season 2025 launch and got here out on high in key classes that matter most to social media groups:
#1 in Social Media Suites
Thanks for making Hootsuite your all-in-one publishing, planning, engagement, and efficiency command middle.
Supply: G2
What does this award truly imply?
G2’s Social Media Suites class acknowledges platforms that assist groups:
- Publish content material, schedule posts, have interaction with communities, and handle accounts throughout platforms.
- Monitor mentions, observe tendencies, and take heed to what audiences are saying throughout channels.
- Measure marketing campaign influence and help smarter decision-making throughout advertising, gross sales, and customer support.
Some merchandise on this class additionally help social advert administration, on-line neighborhood engagement, and customer support via social media. Fortunately, Hootsuite does all of it.
Why it issues
Being acknowledged because the #1 social media suite means Hootsuite isn’t simply robust in a single space; it’s main throughout the board.
Whether or not you’re publishing a publish, monitoring a marketing campaign, or responding to a buyer DM, it’s all related. Fewer instruments. Extra readability. Higher collaboration.
I like how Hootsuite makes it simple to schedule posts throughout a number of platforms like Instagram, Fb, and LinkedIn — all from one dashboard. The built-in analytics assist observe efficiency in real-time, and the approval workflow is clean for workforce collaboration. It saves plenty of time due to its ease of use and powerful integrations.
Kris R.
Enterprise Proprietor
#1 in Social Media Listening Instruments
With Hootsuite Listening, it’s simple to show social chatter into model perception.
Supply: G2
What does this award truly imply?
G2’s Social Media Listening Instruments class acknowledges software program that permits groups to:
- Pay attention for particular model or matter mentions
- Monitor real-time conversations to uncover tendencies
- Analyze sentiment (constructive, impartial, detrimental)
- Phase audiences based mostly on conduct or pursuits
- Establish key influencers and thought leaders
Entrepreneurs, communicators, analysts, and even journalists use social listening instruments to identify what’s gaining traction, perceive viewers wants, and uncover aggressive insights.
Why it issues
Getting social listening proper is the distinction between reacting to social media and main it.
Hootsuite’s listening capabilities floor well timed, actionable insights, permitting groups to make smarter content material, advertising, and help selections, multi functional place.
Our clients use it to enhance model well being, fine-tune messaging, and keep forward of the curve.
Listening options… permit our workforce to watch conversations round key phrases, model mentions, and business tendencies. This helps us keep knowledgeable about what issues to our audiences and reply to related conversations in actual time.
Christine G.
Director of Social Media and Communications
#1 in Social Media Analytics
Hootsuite Analytics tells you greater than what number of likes or shares you acquired — it delivers insights that drive technique.
Supply: G2
What does this award truly imply?
Social media analytics instruments transcend vainness metrics to assist companies perceive the true influence of their efforts.
In accordance with G2, merchandise within the Social Media Analytics class should:
- Outline measurable enterprise objectives utilizing social information
- Measure outcomes over time and throughout platforms
- Consider viewers demographics, dimension, and engagement
- Combination efficiency information from a number of networks
- Evaluate outcomes by marketing campaign, publish, or content material kind
Social media managers, comms groups, and information analysts use these instruments to floor patterns, take a look at hypotheses, and optimize campaigns.
The end result? Smarter content material, stronger focusing on, and higher enterprise outcomes.
Why it issues
For advertising and comms leaders, monitoring what occurred isn’t sufficient. They want highly effective social analytics that show why one thing occurred and what to do subsequent.
With real-time dashboards, cross-platform monitoring, and visible reporting instruments, Hootsuite helps manufacturers join motion to outcomes.
Hootsuite’s … built-in approval workflow lets Govt Administrators bless content material with one click on—no extra limitless electronic mail chains—whereas the analytics dashboard interprets engagement into plain-English insights our management workforce can act on. Add in responsive help and snack-size trainings, and the platform feels much less like software program and extra like a strategic accomplice.
Shauna D.
Social Media Specialist
This G2 recognition isn’t only a advertising win — it displays a bigger shift in how companies are utilizing social.
As our CEO Irina Novoselsky places it:
We’re honored to be acknowledged by G2 for our management within the social media house. This recognition is very significant because it displays the voices of our clients — the individuals utilizing our platform every single day to ship ROI of their organizations.
We’re main a brand new period of social media intelligence, empowering companies to show social insights into actions that drive enterprise influence. Our success in G2’s stories is a testomony to our innovation towards this imaginative and prescient and our dedication to serving to our clients succeed on social.
What Hootsuite customers are saying
1000’s of 4 and five-star G2 critiques replicate what social groups worth most in Hootsuite: superior analytics, highly effective collaboration instruments, and outcomes they’ll stand behind.
On ease of use and onboarding:
Hootsuite is extremely user-friendly and intuitive, making it simple to navigate and train others learn how to use it. The platform is well-organized with a easy structure that enhances the consumer expertise. It provides a variety of functionalities, permitting for seamless administration of social media accounts and campaigns. Buyer help has all the time been superb! Plus, once we rolled out and applied HS for our social media workforce, the onboarding expertise was a breeze.
Sandra W.
Director of Social Media
On collaboration and workflow administration:
Hootsuite makes it simple to handle a number of social media accounts from a single dashboard. The scheduling characteristic is intuitive and saves our workforce a big period of time. I notably recognize the workforce collaboration options, the content material calendar view, and the way seamless it’s to trace efficiency metrics throughout platforms.
G2 Reviewer
Pc Software program
On influence and help at scale:
Hootsuite has made managing our college’s social media SO a lot simpler and has grow to be an important device for our workforce. We use it every day as a part of our workflow.
The approval workflow is the primary draw for us. As an organisation, it’s crucial for us to have checks in place to make sure we adhere to insurance policies, particularly round safeguarding our youngsters.
We additionally recognize the analytics it provides. It offers us detailed metrics that assist us analyse how our posts are performing, perceive how our viewers is partaking with them, and spot tendencies or patterns.
Moreover, Hootsuite’s buyer help is unbelievable. Our account supervisor, Grant, checks in with us frequently to make sure we’re taking advantage of the platform and solutions any questions we have now. We do quarterly check-ins, on high of any advert hoc queries or requests we could have. The Hootsuite Staff could be very responsive. This degree of help exhibits Hootsuite’s dedication to our success.
G2 Reviewer
Main/Secondary Schooling
Why we stand out (even subsequent to the competitors)
Our category-leading success isn’t nearly options. It’s about serving to social groups — throughout industries, departments, and areas — work higher collectively.
From centralized planning and approvals to real-time insights and professional help, Hootsuite is constructed to adapt to your wants. Groups can roll it out shortly, collaborate seamlessly throughout roles and areas, and make extra strategic selections with the info that issues most.
It’s not nearly maintaining; it’s about main with readability.
Hootsuite constantly outperforms different platforms within the classes that matter most to rising organizations. In comparison with instruments like Sprout Social, Buffer, Sprinklr, and Later, we stand out for:
- Enterprise-ready social media administration. Schedule posts throughout networks, monitor engagement, handle permissions, and guarantee consistency — all from one safe platform.
- Analytics and listening that drive technique. Transcend dashboards. Use viewers insights to know sentiment, establish tendencies, and form campaigns that carry out.
- Multi-account and multi-team coordination. Coordinate social efforts throughout areas and departments with streamlined workflows, tiered approvals, and enterprise-grade controls.
- Social promoting and buyer care. Run paid and natural campaigns aspect by aspect, whereas enabling seamless buyer engagement from one centralized hub
- Worker advocacy at scale. Empower workers to amplify model messaging via curated content material, frictionless sharing, and detailed reporting..
No different platform brings publishing, insights, listening, advocacy, and care along with this degree of enterprise-ready scale and value.
FAQs: What you must find out about Hootsuite
Can Hootsuite scale throughout departments and areas?
Completely. Hootsuite is trusted by international organizations with complicated buildings, from larger ed to healthcare to monetary companies. With versatile permissioning, approval workflows, and integrations together with your present tech stack, Hootsuite is constructed for cross-functional groups.
What sort of help does Hootsuite provide for bigger groups?
Our enterprise clients get a devoted account supervisor, quarterly technique critiques, and entry to precedence help. We additionally provide customized onboarding, reside coaching, and certification via Hootsuite Academy.
What do advertising leaders love most about Hootsuite?
Insights and influence. Our customers say Hootsuite helps them remodel engagement into motion, with real-time analytics, model well being monitoring, and reporting that truly strikes the needle.
We’re honored to be acknowledged, however much more excited to maintain constructing with the individuals who made it occur.
Thanks to everybody who’s shared a evaluate, given suggestions, or unfold the phrase.
Streamline your social technique with Hootsuite. Plan, publish, and analyze content material, monitor conversations in actual time, and uncover the insights that drive smarter selections — all from one highly effective platform.
