AI is being quickly carried out, however that doesn’t imply it’s getting used successfully.
The present lack of clear benchmarks and information about AI utilization has meant that everybody has been working in the dead of night.
This led us to create our first State Of AI In Advertising report, in order that chief advertising officers and advertising decision-makers can have insights to make higher knowledgeable selections as they navigate the fast-moving developments in our trade.
We requested eight key questions on generative AI in advertising to a number of U.S.-based decision-makers and leaders.
We acquired 155 responses from largely senior entrepreneurs, administrators, and C-suite to supply contemporary insights into how trade leaders understand AI, and the way they’re utilizing AI proper now.
Whereas some entrepreneurs are unlocking main positive aspects in effectivity, others are battling poor output high quality, lack of name voice consistency, and authorized uncertainties.
Our whitepaper presents their responses, damaged down throughout 5 core themes:
- Which AI instruments are most broadly adopted amongst entrepreneurs.
- How entrepreneurs are utilizing AI.
- The outcomes they’re seeing.
- The challenges they face.
- The place they plan to speculate subsequent.
Whether or not you’re main a crew or constructing a roadmap, this report is designed that can assist you benchmark your AI technique to make assured selections as our trade strikes at an unprecedented tempo.
6 Key Findings From The Report
1. ChatGPT Is At the moment Dominating The Instruments
Over 83% of entrepreneurs stated ChatGPT has positively impacted their effectivity or effectiveness.
However it’s not the one participant: Instruments like Gemini, Perplexity, Claude, and Canva AI are additionally making their mark, with many entrepreneurs assembling AI “stacks” that mix completely different strengths throughout platforms.
2. Content material Has Seen The Most Tangible Influence From AI
Unsurprisingly, probably the most affect in advertising to this point amongst our respondents relies round content material, the place 64.5% skilled worth with content material creation, 43.9% with content material optimization, and 43.9% with concept era.
Nevertheless, AI shouldn’t be changing creativity; it’s augmenting it. Advertising groups are utilizing instruments to hurry up, optimize and break by means of artistic blocks, to not substitute human perception.
The report additionally shares different key areas the place AI has delivered probably the most worth to these surveyed.
3. Time Financial savings Had been The Single Most Improved End result
The vast majority of respondents (76.8%) cited time financial savings as the largest enchancment since adopting AI.
To reinforce productiveness and effectivity, entrepreneurs are gaining hours again to relocate their time to extra strategic work.
4. Direct ROI-Linked Outcomes Are Missing
Whereas operational effectivity is clearly impacted, strategic metrics like buyer lifetime worth, lead high quality, and attribution stay largely unchanged.
In different phrases, AI is streamlining how we work, however not essentially bettering what we ship with out human oversight and a sound technique.
5. Output High quality Stays A High Concern
Greater than half (54.2%) of respondents recognized inaccurate, unreliable, or inconsistent output high quality as the largest limitation in utilizing AI for advertising.
This highlights a central theme that AI nonetheless requires substantial human oversight to supply marketing-ready content material.
6. Misinformation Is The No. 1 Concern
Probably the most cited concern about AI’s rise in advertising wasn’t job loss; it was the chance of misinformation.
A full 62.6% of respondents flagged AI-generated misinformation as their high fear, revealing the significance of belief, accuracy, and fame for AI-powered content material.
The report additionally highlights the opposite areas of concern the place entrepreneurs are experiencing limitations and inefficiencies.
Extra Key Findings In The State Of AI Report
Advertising Leaders Are Planning To Make investments In These Key Areas
Advertising decision-makers surveyed are prioritizing AI investments the place worth has already been confirmed. The report breaks down how a lot of that funding is throughout analytics, buyer expertise, search engine optimization, advertising attribution, or content material manufacturing, amongst different areas.
How Advertising Leaders Are Restructuring Their Groups
The report findings additionally point out whether or not and the way our respondents restructured to accommodate AI inside their group.
The place Will Be The Greatest Influence Over The Subsequent Few Months
Probably probably the most insightful part is the place respondents gave their ideas into what can be AI’s largest affect on advertising over the following 12 months.
Many count on a content material explosion, the place the market is flooded with AI-generated property, elevating the bar for originality and high quality.
Others foresee a reshaped search trade and decreased roles, with an emphasis on those that don’t embrace AI getting left behind.
However, not all forecasts are adverse. A number of entrepreneurs imagine AI will degree the enjoying subject for small companies, enhance entry to high-quality instruments, and empower people to do the work of many.
Yow will discover many extra feedback and predictions within the full report.
The State Of AI In Advertising Report For 2025 Can Assist Shed Gentle
Proper now is among the most difficult occasions our trade has confronted, and advertising leaders have arduous selections to make.
Hopefully, this whitepaper will assist to make clear how and the place leaders can transfer ahead.
Within the report, you could find:
- An actual-world have a look at what instruments entrepreneurs are utilizing now and the way they’re stacking them.
- Insights into what areas of selling AI are reworking, and the place it’s nonetheless falling quick.
- A transparent view into future investments, from personalization to efficiency monitoring.
- Actionable suggestions for find out how to consider, deploy, and govern AI successfully.
- Views from entrepreneurs navigating AI’s challenges.
Obtain the complete AI in advertising survey report back to make assured selections in your AI implementation technique.
Featured Picture: Paulo Bobita/Search Engine Journal
