One in all my favourite issues about TikTok is that it doesn’t play favorites. Even the latest accounts have a good shot at reaching hundreds (or hundreds of thousands!) of individuals.
The concept of a “welcoming” algorithm would possibly really feel unusual to long-time creators and social media managers, but when there ever was one, it might be TikTok’s.
The social media platform is bursting with potential. With over 1.58 billion customers spending almost an hour daily on the app, likelihood is your viewers is already ready to find — and comply with — you.
Now, follower depend isn’t the whole lot. Nevertheless it does open doorways. It helps you construct belief, unlock cool options just like the TikTok Store, and develop a loyal group that vibes along with your content material.
On this information, you’ll learn to get extra followers on TikTok utilizing 14 stable, no-fluff, actionable ideas.
Simply actual, sensible methods that work. In the event you want watching over studying, we’ve summarized the highest 5 ideas for you in video type, too:
1. Select a distinct segment (and stick with it)
It’s tempting to throw stuff on the wall and see what sticks — particularly on TikTok, the place the vibes are extra chilled thaon n different social media platforms. However having a distinct segment — even a broad one — has loads of advantages:
- It tells the TikTok algorithm what your content material is about
- It helps you filter your content material concepts to a selected subject
- It helps you construct authority and belief in your business
- It makes you extra memorable to TikTok customers
Kirsti Lang, a Senior Content material Author at Buffer, grew her following by over 1,000% in 30 days. One in all her core learnings was {that a} area of interest (or a handful of linked niches) is immensely worthwhile for rising a loyal following.
“In the event you do discover a video you take pleasure in or discover useful in your FYP, it’s possible you’ll faucet over to the creator’s profile to see if there are extra,” she says. “And if what you discover there’s a scorching mess of all kinds of unrelated issues, you’re going to bounce again to the FYP with out tapping ‘comply with’ actual quick.”
Annie-Mai Hodge, founding father of Lady Energy Advertising, agrees: “Persons are wanting and trying to find areas and communities the place they belong, the place they will relate, and the place they really feel understood,” she says. “In order that they’re actively in search of creators who get them, or present an expertise for them like escaping — it’s why #BookTok is so big.”
In the event you really feel constricted by having a singular area of interest, have a broad one that may match a number of content material pillars — quenching your need for spontaneity and creativity with out violating the algorithm’s desire for cohesiveness.
For instance, Kirsti first posted about numerous matters: her job at Buffer, her love of Taylor Swift, and her health routine. However regardless of certainly one of her Swiftie movies going viral, her watcher-to-follower conversion fee remained low.
Her different movies about land a distant job did a lot better for that metric, even when they didn’t go viral.
@itsmekirsti
Replying to @NikitaJade That is the precise course of I might use to discover a distant job from exterior the U.S. if I used to be ranging from scratch right this moment! I needed to comply with up on my chaotic grwm video yesterday with one thing a bit of extra structured — that is my step-by-step information to discovering and touchdown a distant job, notably within the tech business. Screenshot my notes on the finish of the video! Let me know if in case you have any questions. 😊 #remotejob #remotework #jobsearch #jobsearchtips #remotejobs #wfh
♬ My Frequency – Rickert Ponce
“The Swifties had been tapping over to my profile and didn’t discover a Taylor Swift fan account,” she says. “The distant work video netted a really pleasing 70K views, and I earned an enormous chunk of recent followers — 757, to be actual — and a a lot more healthy dialog fee.”
Classes discovered: Going viral doesn’t assure larger follower counts. You want a distinct segment to determine your self as an authority on the subject to achieve followers and inform TikTok customers (and the algorithm) what your TikTok account is about.
In the event you’re having an excessive amount of bother deciding what your area of interest can be, shift gears a bit of bit and take into consideration who you’re creating TikTok movies for. Which brings me to my subsequent level.
2. Perceive your target market
Having a stable understanding of who your target market is and what they’re in search of is the bedrock of getting extra followers on all social media platforms, TikTok included.
CEO of Fashivly, Ashlyn Greer, has grown the model’s TikTok account to over 100k followers. Her core precept has all the time been to make use of TikTok to resonate together with her viewers by understanding (and catering to) her viewers’s struggles. Take her video about sizing discrepancies within the trend business — it went viral as a result of it struck a chord.
@fashivly
the chokehold these denims had on us #greenscreen #greenscreenvideo #millennial
♬ unique sound – fashivly
“We’ve continued to create inclusive content material based mostly on [audience] insights,” she says. “Understanding their ache factors has guided our content material creation and ensured we keep as inclusive as attainable as a result of we all know this method resonates with our viewers.”
Solidifying your area of interest will lay the groundwork that will help you pinpoint the phase of TikTok customers you need to attain. The second step is doing all your analysis to determine your target market’s ache factors and content material preferences.
Viewers analysis instruments like SparkToro or AnswerThePublic might help you discover your viewers’s burning questions. However you can too work on understanding your target market by spending time on TikTok and conducting a competitor evaluation. For instance, in case you’re a creator specializing in creating wholesome vegan recipes:
- Seek for “wholesome vegan recipes” on TikTok and see what pops up
- Analyze the best-performing TikTok movies and creators to know what matters they’re creating movies on and that are resonating
- Take note of the feedback in your fellow creators’ movies to dive even additional into your viewers’s questions, preferences, and suggestions
Understanding your target market is an ongoing endeavor somewhat than a one-off job. The extra you publish (and experiment!), the extra suggestions you get — in feedback, direct messages (DMs), and your TikTok analytics.
3. Write a transparent and compelling bio
Your potential followers on TikTok will seemingly uncover your content material within the For You Web page (FYP). However they could usually navigate to your TikTok profile to be taught extra about who you might be and what you publish about.
In case your TikTok bio is empty, you’re leaving worthwhile house that might work to get you extra followers.
Your bio ought to inform what content material you create — set up your area of interest and your distinctive promoting level. As a substitute of constructing it about you although, focus in your viewers and make it about them.
For instance, Parker York Smith’s bio says, “Serving to you look good and really feel assured,” which is an instantaneous worth prop for why you need to comply with him.
Whilst you’re at it, additionally be certain that your TikTok profile is updated — have a transparent profile image and an easy-to-read username. The entire components in your profile will work collectively to assist construct belief and make it tempting to comply with you.
4. Construct a content material calendar to publish persistently
TikTok, like all different social media platforms, loves consistency. The perfect posting frequency for TikTok is 2 short-form movies a day.
However take that quantity with a grain of salt. You may alter this based mostly in your capability — extra vital to take care of the standard of your TikTok movies.
Kirsti, for instance, has seen stable viewers development with two or three movies a month.
A wise option to enhance your posting cadence with out burning out is to repurpose your content material. If you have already got a YouTube channel, as an example, you’ll be able to chop up some movies from there to publish in your TikTok account. You may as well shoot b-roll in bulk (hi there, content material batching) and reuse it for future movies.
Alice Kim, founding father of PerfectDD, used TikTok to generate $25,000 in gross sales for her enterprise in a month. She discovered that a lot of her outdated movies would resurface to new TikTok customers, because of the algorithm. Having a constant branding (alongside common posting) helped her immensely on this situation.
“I’ve discovered consistency in messaging is extra vital than consistency of posting,” she says. “Because of this any of my movies might be seen by a brand new potential buyer at any time.”
“That’s why I’m unafraid to reiterate my model promise and message again and again, so people who find themselves new to my movies all the time know what PerfectDD is all about.”
The simplest option to keep a constant posting schedule is by making a content material calendar and utilizing a instrument like Buffer to automate posting (Buffer additionally doubles as a content material calendar — so that you don’t want each!). This fashion, you’ll be able to visually spot your content material gaps and fill them.
Keep in mind to go away some room in that content material calendar for trending content material.
5. Create trending content material
Let’s be clear: Trending content material isn’t a magic bullet to extend your TikTok followers. However it could provide help to grow to be extra seen on the For You Web page — which might, by extension, provide help to get extra followers on TikTok.
Whereas creating your content material calendar, go away some gaps for trending movies. Or you may deal with them as bonus posts! There might be three sorts of tendencies:
- TikTok tendencies: A pattern that’s distinctive to the TikTok app, like problem movies.
- Trending songs: You may usually discover trending songs used behind TikTok movies.
- Trade-specific tendencies: Traits associated to a selected information or occasion in your area of interest.
In the event you scroll on TikTok frequently, you’ll routinely begin discovering these tendencies in your FYP. Some tendencies are additionally tied to a selected interval, like the vacations or the autumn season. Most trending content material can be time-sensitive, so you should leap on tendencies earlier than they fade.
Hold two issues in thoughts earlier than hopping on tendencies:
- Your trending movies nonetheless want to suit your area of interest. Don’t take part in a pattern if it’s not true to your model values or can’t be molded on your business.
- Stability trending content material with evergreen content material. Trending posts can offer you viral moments and enhance visibility, however the true gold is the evergreen content material that makes folks comply with you and stick round.
Alice skilled this herself:
“Typically, fashionable TikToks didn’t work as a result of the pattern wasn’t genuine sufficient to me and my model. The tendencies which have most benefited my enterprise are those I personally had an emotional response to,” she mentioned.
“I nonetheless strive the tendencies once they’re simple and enjoyable for me, however what folks actually choose up on are the movies wherein I’m authentically sharing my expertise and speaking about my model.”
Your TikTok technique ought to embrace a wholesome mixture of trending and evergreen content material. Trending movies would possibly herald a big TikTok viewers to your profile, however evergreen content material is what is going to make them stick round.
And whilst you’re creating that content material calendar (hopefully utilizing a sensible instrument like Buffer!), you additionally need to choose the proper time to publish.
6. Submit on the proper time
There’s no such factor as the suitable time to start out working in your objectives. Or meet your soulmate. Or having a candy deal with. However posting on TikTok? Yep, there’s a proper time for that one.
You don’t need to publish when your engagement can be low. Or when there’ll be an excessive amount of competitors and your video will drown within the noise. Or when your viewers is quick asleep.
The purpose is to publish when video discoverability is at an all-time excessive so that you get extra engagement. Primarily based on our evaluation of 1 million TikTok posts, that point is between 4-5 p.m. mid-week.
Posting on the proper time would possibly sound like a small, insignificant factor. And it’s a comparatively small piece of the puzzle of get extra followers on TikTok. However it could assist your TikTok content material get that preliminary enhance it must get in entrance of the suitable viewers on the excellent time.
Brief-form video content material (whether or not it’s TikTok movies, Instagram Reels, or YouTube Shorts) thrives when the primary few seconds of your video can rapidly seize consideration.
Take this video by Erin McGoff: The “I acquired the job!” phrase rapidly piques curiosity and curiosity. The next line, “Ugh, that wage is manner too low,” holds it. You need to know what the character would do subsequent.
@erinmcgoff
🔬 In response to Forbes, individuals who negotiate their wage (particularly their first job!) make considerably more cash all through their life. 🇺🇸 Within the U.S., negotiating your wage is frequent etiquette! Firms count on you to counter the primary provide. The primary provide is never their finest provide. Whether it is, they’ll often inform you that. But, 55% of candidates don’t negotiate. 😭 BUT, out of those that do? 85% get some or ALL of what they requested for. 🤑 🤷🏼♀️ Negotiating doesn’t should be confrontational, awkward, or uncomfortable. In the event you use the suitable phrases, tone, and method, you’ll have the corporate saying “you’ve acquired a deal!” very quickly. 🫶🏼 I’m SUPER obsessed with serving to folks advocate for themselves and earn more money. 📝 That’s why I wrote an entire wage negotiation information and promote it for $49.99! …jk, IT’S FREE! Hyperlink in bio 🙂 You bought this 👏 cash wage negotiation careeradvice
♬ unique sound – AdviceWithErin✨ – AdviceWithErin✨
Your hook might be the audio, the visible, the textual content on the display screen, or all three mixed. The purpose is to cease the scroll. Assume: What would my viewers see or hear and instantly cease of their tracks?
Use copywriting formulation and intently observe the hooks that make you need to watch extra. Slowly however certainly, you’ll be taught to craft impeccable hooks.
Hooks may not look like a TikTok technique for follower development, however a robust hook is what will get your foot within the door. As soon as somebody is hooked (pun supposed) to your TikTok content material, they’ll stick round until the tip to see it by means of. And in the event that they like what they see, they’ll faucet the comply with button to see extra of it.
💡
Word: It’s vital to keep away from clickbait in your hooks whereas creating TikTok content material. They could reel TikTok customers in, however they received’t hold viewers engaged until the tip. Real engagement will solely come from hooks which might be well-crafted and true.
8. Finish your movies with a robust call-to-action
Right here’s one thing I discovered in remedy that applies to TikTok advertising, too (the parallels of life stay unparalleled, amirite?): You gotta ask for what you want.
Perhaps your TikTok movies are epic, however are you asking viewers to comply with you? It might be one thing so simple as “Observe me for extra [your niche] ideas!”
One other factor you may do is tease what you’re going to publish about sooner or later which may additionally curiosity your potential TikTok followers. For instance, Kallie Baker ends with a call-to-action of “Tomorrow, I’ll educate you [this new thing],” in certainly one of her movies.
@.kalliedanielle
When it’s a must to deal with the whole home, it’s finest to have a step-by-step plan so as to get it carried out. Cleansing your home in 8 Steps: 1. Begin one load of laundry 2. Trash 3. Two laundry baskets(one for soiled laundry one for muddle) 4. Put the whole lot away and make beds 5. Dishes 6. Dusting and glass 7. Loos 8. Sweep/vacuum and mop #cleanhouse #cleaninghacks #cleaningmotivation #cleaningroutine
♬ unique sound – .kalliedanielle
In the event you’ve watched her video until the tip, she’s already succeeded in making you see the worth in her content material. The decision to motion offers you a terrific cause to comply with (‘I can be taught this too if I comply with Kallie!’), too.
You don’t must overcomplicate it. In the event you can’t say the ‘comply with me’ utilizing a voiceover since you’re utilizing music, use overlay textual content someplace on the backside or prime of your video to nudge the identical conduct and get extra followers on TikTok.
9. Begin a content material sequence
A content material sequence is whenever you create episodic content material on a selected subject. It has the binge-able worth that retains your viewers returning for extra. Plus, a sequence makes it simpler so that you can provide you with new video concepts.
Tiffany Yu — who landed $160k in model partnerships and a ebook deal utilizing her TikTok account — says her anti-ableism sequence put her on the map.
@imtiffanyyu
My incapacity does cease me from doing sure issues and that’s okay. #AntiAbleism #Incapacity #DisabilityPride #DisabilityAwareness #TikTokTaughtMe #TikTokPartner
♬ Aesthetic – Tollan Kim
“Since launching it, I used to be named to the inaugural API TikTok Trailblazers record alongside creators like Bella Poarch, and a literary agent who noticed it reached out about writing a ebook,” she mentioned. “The sequence has almost 300 posts and over 5 million views.”
She additionally explains why she thinks the sequence helped her with follower development: “For one, it helps new followers interact extra deeply in my content material,” she mentioned. “When somebody discovers a video and sees it’s ‘half 273,’ they’ll seemingly be curious to discover different content material from the sequence.”
Annie-Mai additionally believes within the energy of content material sequence: “Audiences are craving one thing to latch onto, one thing that feels acquainted, constant and value returning to,” she says. “That’s why sequence content material works so properly.”
A sequence also can provide help to keep constant as a result of you’ll be able to create content material on a broad subject with out ranging from scratch every time. Select a subject that’s broad sufficient to require a number of movies and one which your viewers is occupied with.
The TikTok algorithm makes use of hashtags and key phrases inside your publish to know what your publish is about and put it in entrance of people that like watching comparable movies. search engine marketing additionally comes into the image as a result of increasingly more persons are utilizing the TikTok app as a search engine.
That is why it’s vital to make use of the suitable hashtags and search engine marketing phrases. Use three to 5 related hashtags with every publish alongside naturally-woven key phrases your viewers could be trying to find.
Observe this evergreen TikTok guidelines every time earlier than posting:
- Did your caption include related key phrases?
- Have you ever included 3-5 hashtags?
- Did you movie inside TikTok or use their affiliated app, CapCut?
- Have you ever included a TikTok audio?
💡
Word: Don’t add irrelevant key phrases or hashtags in your TikTok posts. That may harm greater than it might assist.
In response to TikTok’s Creator Academy: “Keep away from together with irrelevant or deceptive key phrases based mostly solely on reputation — irrelevant textual content stacking will really negatively have an effect on your video visitors,” they are saying.
“If you would like your video to do properly in search, describe your video content material precisely and objectively.”
Somebody who commented in your video may not comply with you. Partaking with them by responding to their remark is a straightforward option to make them return to your video and grow to be extra memorable — resulting in an eventual comply with.
The TikTok algorithm — like many different platforms — pushes posts with extra engagement on the frontline. In the event you frequently create partaking content material that makes folks remark and also you reply again, you play in favor of the TikTok sport.
Nevertheless it’s not nearly taking part in the sport; it’s additionally the muse of constructing a robust group: Social media is a two-way road. As a substitute of posting and ghosting, interact along with your followers and be taught from their suggestions.
Tiffany centered on going the additional mile and giving video replies to her viewers:
@imtiffanyyu
Reply to @toguboguroblox – how I drive #WelcomeWeek #driverslicense #driversed #brachialplexusinjury #incapacity #disabilitytiktok #onehand #howidrive
♬ Sundown Lover – Petit Biscuit
“Early on in rising my channel, I not solely made certain to strive to reply to a lot of the feedback, however I might additionally reply to questions with video replies,” she says.
“Not solely does that individual get notified that you just replied, but it surely additionally alerts to your viewers that you’re studying the feedback and prepared to interact with them, making them extra excited to stay round.”
Gaining followers just isn’t in a silo, in any case. You don’t need an inflated follower depend alone, you need a loyal and engaged group. And responding to each remark you’ll be able to is step one to make your followers really feel valued and heard.
12. Collaborate with fellow creators or influencers
In the event you’re a creator, collaborating with different creators in the identical business is usually a win-win for each events: Each of you’ll be able to cross-promote your content material in entrance of recent, vetted audiences who will like your content material (and probably comply with you).
There are additionally TikTok options like a duet or sew — the place you’ll be able to add your personal spin to a preferred video. This may be useful whenever you need to add to a dialog that’s already a scorching subject on TikTok.
Alice says a lot of her fashionable movies had been created utilizing stitches.
@perfectdd
#sew with @ashleigh Don’t fear, we’ve acquired you! No extra wanting like a tent due to our b!g b00b$. Our garments have extra room by the chest, not in all places else! Matches as much as an M cup. 🍒 👚 fu#fullerbustfashion#midsize#bigchestproblems #fullerbust #icup
♬ unique sound – PerfectDD
“A few of our hottest movies these days have been duets or stitches with different girls complaining concerning the actual issues that we’re making an attempt to unravel,” she says.
In the event you’re a enterprise proprietor, you can too collaborate with TikTok influencers utilizing influencer advertising and sharing user-generated content material.
- By way of influencer advertising, you need to select related creators with a tight-knit, loyal viewers to speak about your model authentically. You may reward them your merchandise with no strings connected or do a paid partnership if in case you have the funds.
- By way of user-generated content material, you’ll be able to reshare your clients’ natural posts and testimonials in your TikTok account. These serve to construct belief and provide help to achieve extra followers.
Whether or not you utilize duets, stitches, or user-generated content material, keep in mind to credit score the unique creator earlier than reposting (together with asking for permission to repost).
13. Experiment with video size
We analyzed over a million posts and located TikTok movies over one minute in size get:
- 43.2% extra attain than movies within the 30-60 second vary
- 70.3% extra attain than movies within the 10-30 second vary
- 95.7% extra attain than movies within the 5-10 second vary
The numbers had been comparable for common watch time (an important ingredient of the TikTok algorithm). TikToks longer than a minute acquired:
- 63.8% extra watch time than movies within the 30-60 second vary
- 175.6% extra watch time than movies within the 10-30 second vary
- 264.5% extra watch time than movies within the 5-10 second vary
Whereas TikTok grew to become well-known for short-form video content material, movies below 10 seconds are now not the one option to hold your viewers engaged. As a substitute, create content material that focuses on offering worth and experiment with numerous video lengths to search out the one which works finest for you.
Partaking content material has no perfect size — all of it is determined by the subject at hand, your video modifying chops, and your viewers’s preferences.
14. Don’t purchase TikTok followers
You’ll see a great deal of firms making an attempt to promote bots as TikTok followers. However taking this shortcut isn’t simply in opposition to TikTok’s Neighborhood Pointers, it additionally doesn’t fulfill your bigger function: constructing a loyal following.
The truth is, gaining followers this manner may harm your TikTok presence as a result of it harms your private model and total repute.
Your precise TikTok followers would possibly put two and two collectively once they don’t see your engagement and follower depend quantity including up (or when bots remark generic compliments on all of your movies). It will harm your model presence immensely in the long term.
There’s no denying that getting extra followers on TikTok is tough work — it requires plenty of endurance.
However shopping for followers isn’t going to make that any simpler. Specializing in creating high-quality content material on your target market — with out fussing an excessive amount of over that follower depend — would possibly make it a bit extra gratifying.
Rising on TikTok isn’t a one-time affair
TikTok advertising is an entire host of issues — growing your follower depend is a small, ongoing a part of it.
What you don’t want along with creating content material frequently, partaking along with your followers, and maintaining with new options (together with algorithmic modifications and potential ban fears), can be taking over the admin work of posting the whole lot manually and monitoring the outcomes of your efforts.
Outsource these duties to Buffer so you’ll be able to deal with the vital issues that’ll offer you a greater ROI in your time. Take it for a free spin right this moment.
Extra TikTok assets:
My TikTok Experiment: How I Grew My Following by Extra Than 1,000% in 30 Days
TikTok Has Landed Me $160K in Model Partnerships and a 6-Determine E book Deal — Right here’s How I Did ItHow to Use TikTok Studio: A Helpful Instrument for Rising on the Platform15 Trending Songs on TikTok in 2025 (+ The best way to Use Them)
