20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Having a robust LinkedIn sport is not an possibility.

What we’re witnessing in in the present day’s robust financial system is the inevitable rise of social promoting.

This development leverages social media platforms to construct connections and set up significant relationships with potential enterprise prospects — and in the case of social promoting, LinkedIn is the MVP.

The truth is that the very best LinkedIn customers are advertising machines. They use the platform as a content material distribution system, not a resume builder.

That is your road credibility and private model all rolled into one. It’s the primary impression you’ll make on potential employers, purchasers, companions, or buyers — so make it depend.

My very own LinkedIn expertise

I’ve been posting on LinkedIn as soon as per week with out fail for six years. Due to that tough work and consistency, I’ve established a private model grounded in credibility and respect, and grown my follower depend to 45,000.

I’ve constructed actual friendships with the very best B2B entrepreneurs on the earth and I’m on a text-message foundation with numerous founders, CEOs, VPs, and executives.

I’ve earned thousands and thousands in wage and consulting contracts, one hundred pc inbound pushed. I’ve been invited to talk on a whole lot of podcasts and written for a few of the most prestigious web sites in enterprise and advertising, like Buffer, HubSpot, Nasdaq, Harvard Enterprise Assessment, Quick Firm, NBC, and extra.

What’s the true ROI? Due to all the above, I’ll by no means have to use for a job once more.

I’ve been posting on LinkedIn 1x per week for six years straight. The ROI is insane. Actually thousands and thousands of {dollars}. The compounding community development, profession development, private model development, and so on has translated into referrals, constructive suggestions and 6 determine consumer contracts.

— Gaetano 🇺🇦 (@gaetano_nyc) July 12, 2023

Right here’s what I’ve averted:

I’ve by no means posted memes, clickbait, or gimmicky tales.
I’ve by no means created LinkedIn content material with the “purpose” of lead technology or immediate-term gross sales.
I’ve by no means used a content material calendar or automation instrument (though a few of them might be helpful).
I’ve by no means cared about elements like which day of the week is finest to publish.

Right here’s what I’ve carried out constantly:

I’ve all the time prioritized sharing classes “from the trenches” — real-world learnings straight from my day-to-day experiences as a advertising chief.
I’ve all the time written posts utilizing casual, easy, simple language.
I’ve all the time made certain to attach with second-degree connections who touch upon my posts.
I’ve all the time made certain to interact and reply to individuals who go away feedback.

On this article, I am going to dive deeper into ways for making your profile stand out on the more and more crowded platform.

LinkedIn profile optimization finest practices

Gone are the times when your LinkedIn web page was nothing greater than a digital resume to try to get job affords — it’s a lot extra now — and using LinkedIn’s new options will make it easier to get the utmost ROI from the platform.

You want a brilliant compelling profile to boost your on-line visibility and acquire belief. Listed here are some prime ideas for creating an ideal LinkedIn profile.

1. Select a particular profile and background photograph

Your LinkedIn profile image and background photograph are the primary visible impressions you make on guests.

Standard knowledge says to decide on knowledgeable, high-quality, and up to date headshot of your self — however I’d argue you can even decide one thing that shows your character even when it’s not tremendous “enterprise–y.”

Take my LinkedIn profile instance beneath, you’ll see my avatar plus Eddie Van Halen cowl photograph — that is by design, because it displays the impression I need to share with my community.

Now, remember that I’m a solo advisor and never affiliated with any particular firm. Should you’re a full-time worker, you might need to contemplate a banner that’s aligned together with your firm’s company branding.

2. Write a catchy headline and LinkedIn abstract

Your LinkedIn headline, restricted to 220 characters, ought to succinctly seize who you might be as knowledgeable. Incorporate keyword-rich phrases that potential employers, purchasers, or enterprise companions may use to search out somebody together with your abilities or work experiences.

For the LinkedIn abstract, you’ll be able to weave a story about your skilled journey, abilities, achievements, and aspirations.

My profile abstract explains my origin story as a musician and the way that helped form my profession as a marketer.

One other cool instance I actually like is Tito Bohrt — he stands out with the pseudo, “Gross sales Mad Scientist” — which demonstrates confidence and a novel id on-line.

3. Write an in depth expertise part

The ‘Expertise’ part of your LinkedIn profile is your on-line resume. So if you happen to actually need to stand out to hiring managers, observe the following pointers:

Be particular. Do not simply listing your job titles and tactical specialties. As a substitute, be particular about what you achieved in every function. What had been your key tasks? What had been your largest successes?
Use key phrases and bullet factors. Whenever you’re writing your expertise, make sure you use key phrases which might be related to your trade and the roles you are concerned about. Utilizing bullet factors helps preserve issues clear and concise.
Quantify your outcomes. Each time potential, quantify your outcomes and take away as many buzzwords as potential. It will make it easier to to display the influence of your work and make you extra marketable to potential employers.

4. Add your abilities, endorsements, and proposals

It’s time to buff up that abilities part. Embody abilities which might be related to your trade and that align together with your profession targets. And also you’ll need to throw in a mixture of exhausting vs mushy abilities:

Listed here are some examples of exhausting abilities:

Coding: The power to write down code in a programming language.
Graphic design: The power to create and edit graphics utilizing software program corresponding to Adobe Photoshop or Illustrator.
Information evaluation: The power to gather, analyze, and interpret knowledge.
Customer support: The power to work together with prospects in a pleasant and useful method.
Gross sales: The power to steer others to purchase a services or products.

Listed here are some examples of soppy abilities:

Communication: The power to obviously and concisely talk with others, each verbally and in writing.
Dedication: What’s one thing that took a very long time to realize?
Management: The power to inspire and encourage others to realize a standard purpose.
Adaptability: The power to regulate to alter and new conditions.

Frequently updating this part and getting endorsements from colleagues can bolster your credibility.

For instance, this can be a advice I’ve earned from the CMO of Cognism. These kind of endorsements are priceless.

5. Showcase licenses and certifications

If in case you have any licenses or certifications related to your occupation, make sure you embody them. LinkedIn has a devoted part for these credentials, which will increase your credibility and units you other than others in your discipline.

Undecided what to showcase?

Should you’re a social media content material creator — do that choice of programs beneficial by Buffer.

Should you’re in B2B advertising — strive HubSpot Academy to showcase your abilities.

Should you’re in B2B gross sales — SaaS gross sales coaching applications are a no brainer for leveling up.