Since its launch in July 2023, Threads has gone from Meta’s “what if” venture to probably the most talked-about social media platforms on the earth.
What began as a substitute for Twitter/X has discovered its personal rhythm. It now attracts thousands and thousands of lively customers, sparks cultural moments, and provides each creators and types one other house to hitch the conversations that matter most — regardless of how area of interest.
In truth, due to its rising recognition and the attract of uncharted territory, I’ve kick-started a venture to develop to 1,000 followers on the platform by December 2025.
Now, you might be questioning — why is Threads so buzzy? What makes it totally different from different text-first platforms?
Except for being tied to a few of the largest apps on the earth by way of Instagram and Fb, and having a fairly high-profile launch, it’s began creating a novel identification.
Greater than two years in, the information reveals why Threads is so common — and the place it’s headed subsequent.
We’ve pulled collectively the important Threads statistics you might want to know in 2025 — whether or not you’re planning your first Threads account, constructing a model, or simply making an attempt to maintain up with what’s engaged on this still-new platform.
Threads person demographics present a younger, barely male-leaning viewers
Within the two-plus years since launch, Threads has constructed an viewers that’s each sizeable and distinct from different social media platforms.
The information reveals who’s exhibiting up, how usually they log in, and what the general make-up of the platform appears like — from exercise ranges to age and gender splits.
Threads month-to-month lively customers hit 400 million
As of August 2025, Threads has reached 400 million month-to-month lively customers, a milestone that cements its place among the many world’s main social media platforms.
That’s outstanding development contemplating it solely launched in 2023, and it alerts that Threads is quick turning into a platform with endurance.
Threads each day lively customers complete 115 million
Threads now has over 115 million each day lively customers, giving us a clearer image of its on a regular basis pull.
Similarweb Information July 7 2025 from TechCrunch
Whereas it’s nonetheless discovering its place as a each day behavior for a lot of, this core viewers reveals up commonly, protecting conversations and content material flowing.
57.85% of Threads customers are male
Greater than half of Threads customers — 57.85%, to be precise — are male.
That’s a notable distinction from most social media platforms, which are inclined to have a extra balanced gender cut up. It’s potential the migration from X/Twitter throughout Threads’ early days skewed its person base, however the platform’s evolution may even see that stability shift over time.
Customers aged 25 to 34 make up the biggest group
The most important slice of the Threads viewers is aged 25 to 34 (28.75%), adopted by 18 to 24-year-olds (20.36%) and 35 to 44-year-olds (19.15%).
This combine places a lot of the viewers in prime working age, which can assist clarify why early weekday mornings — earlier than work begins — are peak engagement instances on the app. Extra on precisely when these instances are beneath!
Most adopted accounts on Threads are dominated by celebrities
On the prime of the leaderboard is Neymar Jr., with 14.5 million followers. His world soccer fame — and big Instagram presence — have translated seamlessly to Threads, exhibiting the facility of cross-platform fan bases in driving early development.
Selena Gomez (13.6 million) and Kylie Jenner (11.9 million) take the subsequent spots, underscoring Threads’ shut ties to Instagram’s influencer and superstar tradition. For creators, it’s a reminder that audiences usually comply with the personalities they already know and belief.
From Kim Kardashian (10.5 million) to Jennifer Lopez, Shakira, and MrBeast, the highest 10 is nearly completely made up of leisure, way of life, and creator personalities. This focus displays Threads’ positioning as a conversation-first platform the place persona and cultural relevance are key to development.
Threads often is the latest member of Meta’s household, nevertheless it wasn’t ranging from zero. A lot of its most lively customers are already spending time on different social media platforms owned by Meta — and past — making a built-in community impact. This overlap shapes how individuals use Threads, the sorts of content material they have interaction with, and the alternatives for crossposting throughout apps.
Instagram and Threads are most carefully linked — there are direct hyperlinks that assist you to hop between platforms, and new customers may port over their Instagram followers who’ve signed up for Threads. So it is shocking that the overlap between Instagram and Threads will not be the largest one.
70% of each day Threads customers additionally use Fb
A full 70% of each day Threads customers within the U.S. are additionally lively on Fb — a reminder that Threads isn’t ranging from scratch. As a substitute, it’s constructing on Meta’s current viewers and ecosystem, making it straightforward for customers to hop between platforms and for manufacturers to run cross-platform campaigns with out beginning over.
Over half of Threads customers additionally use Instagram
With 51% of Threads customers lively on Instagram, the hyperlink between the 2 apps is clearly baked into how individuals use Threads. This crossover provides creators a built-in alternative to repurpose content material, preserve a constant presence, and develop each audiences directly.
55% of Threads customers are additionally on YouTube
Greater than half of Threads customers (55%) additionally spend time on YouTube. That type of cross-platform overlap means many individuals are already within the behavior of consuming content material in several codecs. This reveals that there’s an opportunity for creators to make use of Threads for dialog and neighborhood, whereas pointing followers towards longer-form movies elsewhere.
Threads remains to be discovering its place in customers’ each day routines
Threads has constructed a formidable person base, however its utilization patterns present it’s nonetheless carving out a spot in individuals’s each day routines.
Understanding how usually individuals open the app, how lengthy they spend there, and the way these habits examine to different social media platforms can assist creators and types form content material methods that meet customers the place they’re now, whereas anticipating the place the platform is headed.
The typical person spends 34 minutes a month on Threads
Globally, Threads customers spend about 34 minutes per thirty days on the app and open it round 20 instances. That’s gentle in comparison with extra established social media platforms, nevertheless it reveals there’s a baseline behavior forming — the sort that may develop rapidly if the correct options, communities, and conversations take maintain.
Threads customers open the app on 23.9% of days every month
On common, Threads customers open the app on roughly 1 / 4 of the times in a month. This drop-in utilization sample means that, for a lot of, Threads remains to be a “check-in” platform moderately than a each day vacation spot. Strategic posting throughout high-engagement home windows may assist shift this behavior towards extra constant engagement — extra on these home windows beneath.
The perfect instances, days, and codecs to submit on Threads
Understanding who’s on Threads is simply half the image. The opposite half is knowing when they’re most probably to interact and what makes them cease scrolling.
The platform’s comparatively younger viewers throughout the age spectrum creates clear peaks in exercise, whereas early efficiency information factors to shocking wins for sure codecs.
By combining the correct timing to match these person habits and content material sorts that stand out within the feed, creators and types can take advantage of each interplay.
7 a.m. Wednesday is the highest posting time
Our evaluation reveals that Wednesday at 7 a.m. is the candy spot for median engagement on Threads. Different sturdy home windows are weekday mornings between 7 a.m. and 9 a.m., particularly Tuesday by Friday.
It’s a sample that traces up with the platform’s demographics — a big portion of Threads’ viewers is within the 25–34 age vary, which means they’re probably checking in earlier than beginning their workday.
An sudden outlier? 1 a.m. on Sunday ranked among the many prime 5 posting instances in our dataset. It’s a reminder that, whereas most engagement occurs throughout predictable home windows, testing uncommon instances can repay.
Midweek wins for engagement, weekends lag behind
In terms of days, Wednesday leads for engagement, carefully adopted by Friday and Thursday.
On the opposite finish, Sunday posts see the bottom interactions, with Saturday not far behind. In the event you’re batch-scheduling content material, it’s value leaning into midweek publishing and scaling again on weekend posts except they’re time-sensitive or tied to main occasions.
Pictures outperform all different content material codecs
Regardless that Threads is positioned as a text-first platform, photos lead the pack for median engagement — incomes 0.6% extra engagement than movies, 37% greater than posts with hyperlinks, and 60% greater than textual content posts.
Movies take second place, whereas hyperlink and plain-text posts path behind. For creators, meaning weaving in images, graphics, or brief clips can provide even conversation-focused posts a stronger pull within the feed.
Engagement on Threads is regular — and stronger than X
Threads would possibly nonetheless be the brand new child on the block, however with regards to engagement, it’s already punching above its weight.
The information reveals that whereas posts on X usually seize the headlines for going viral, Threads delivers steadier, higher-quality interactions for the common person.
By each median and common engagement — and the way they examine throughout platforms — we will see why consistency is certainly one of Threads’ largest strengths.
Median engagement per submit has elevated to five
In 2024, a typical Threads submit acquired 4 engagements. By early 2025, that quantity climbed to 5, signalling a refined however essential shift.
This rise means that baseline interplay is rising, even with out posts going viral, making Threads a dependable house for constant viewers connection.
Threads posts see a 6.25% median engagement charge
Threads’ median engagement charge sits at 6.25%, in comparison with 3.6% for X posts — a 73.6% increased interplay charge.
For creators and types, that’s a transparent benefit: audiences on Threads usually tend to have interaction with what they see, making every submit extra precious.
Common engagements inform a unique story
Whereas engagement charges favor Threads, the common variety of engagements per submit is increased on X — 328 for X, 58 for Threads, and 21 for Bluesky.
This hole is essentially as a consequence of X’s bigger viewers and occasional viral surges, which pull its common upward regardless of decrease median efficiency.
Consistency beats virality on Threads
Half of all posts on X, Threads, and Bluesky get 4 or fewer engagements, however Threads’ development mannequin is steadier.
Posts deviate by about 628 engagements from the baseline — far much less unstable than X — which suggests creators who submit commonly and give attention to conversation-driven content material can anticipate extra predictable, long-term good points.
What these Threads statistics imply for 2025
With 400 million month-to-month lively customers, a steadily climbing engagement charge, and a person base that overlaps closely with Meta’s different platforms, Threads has moved past its “new app” section and right into a extra outlined function within the social media panorama.
The information reveals us that:
- Consistency wins: Threads rewards common posting and conversation-driven content material with predictable development, not like X’s volatility.
- Visuals lower by: Even on a text-first platform, pictures outperform each different format, proving that visible storytelling nonetheless issues.
- Timing is strategic: Midweek mornings, particularly Wednesdays at 7 a.m., align with when its largest demographic is most lively.
Threads is positioning itself as a platform the place relationship-building trumps virality. That makes it a strong house for creators, manufacturers, and communities that worth depth over fleeting attain.
You don’t have to chase each pattern or submit hourly to succeed right here — you simply want to indicate up with a transparent standpoint, embrace the conversations occurring in your area of interest, and adapt because the platform’s tradition continues to evolve.
