Summers are usually geared towards the outside for enjoyable and solar. Nonetheless, a phenomenon that additionally happens in the course of the summer time season has been identified to attract individuals again from the outside and into their properties: Shark Week.
Beginning July 20 at 8 p.m. ET/PT, the thirty seventh 12 months of Shark Week kicks off on Discovery Channel. This 12 months’s Shark Week contains 20 hours of latest programming celebrating the ocean’s most well-known predator.
A complete of 14 manufacturers will probably be swimming alongside for Shark Week. The checklist contains each new and returning advertising and marketing partnerships, giving followers the chance to rejoice their love of the annual occasion, each on and off the display screen.
Manufacturers concerned in Shark Week embody new partnerships with American Airways, DC Comics, Biossance and Oceana, Kona Ice, California Tortilla, Sport Clips Haircuts, and Ziggi’s Espresso.
Returning partnerships embody Minor League Baseball, Pooch Perks, New York Cruise Liness, Ubisoft, Ocean Conservancy, Ripley’s Aquarium, and Georgetown Cupcake.
Every partnership is organically related to the Discovery franchise’s long-standing mission of highlighting and celebrating sharks.
“This 12 months, we’re proud to have extra advertising and marketing companions than ever earlier than, which is a transparent reflection of Shark Week’s unmatched cultural resonance,” mentioned Josh Kovolenko, the community’s senior vice chairman of promoting, in an announcement. “From immersive digital activations to in-store experiences, our companions are tapping into the fandom in daring, modern methods, bringing Shark Week to life throughout each display screen and setting.”
The 2024 version of Shark Week attracted 25 million whole viewers throughout Discovery, Max, and Discovery+, a ten% improve over 2023. Discovery was additionally the No.1 primetime cable community, excluding information and sports activities, by way of the week of July 7 by way of 13.
This 12 months’s version of Shark Week will embody programming like Dancing With Sharks, the place Emmy Award-winning tv character Tom Bergeron hosts a first-of-its-kind deep-sea dance-off with people and their shark companions; Tips on how to Survive a Shark Assault, the place audiences will expertise actual shark assaults up shut by way of a sequence of never-before-attempted experiments; and the return of fan-favorite particular Air Jaws, that includes two groups crossing the globe on a hunt for the most important breaching sharks on this planet.
