After I was beginning out in advertising, most of my time went into issues like manually transcribing interviews, digging by means of trade analysis, and wrestling with spreadsheets to construct stories. Now? AI can take a half-baked voice observe and switch it right into a stable define earlier than I’ve even completed my first espresso.
The most important shift I’ve seen in advertising isn’t simply in what we create — it’s in how we create it. We’re transferring sooner, working smarter, and discovering new methods to collaborate with AI.
And I’m not the one one tapping into it. A latest survey discovered that 71% of entrepreneurs now use AI instruments each day, from content material technology and brainstorming to knowledge evaluation and automation. It’s not only a nice-to-have. It’s changing into a core a part of how fashionable groups get work performed.
ChatGPT is perhaps probably the most acknowledged title within the area, but it surely’s far out of your solely choice.
On this information, I’m sharing the very best ChatGPT options to energy up your advertising workflow. You’ll additionally hear knowledgeable suggestions from fellow entrepreneurs within the subject that can assist you get probably the most out of those instruments — whether or not you’re writing, planning, enhancing, or optimizing.
Let’s get into it.
Software comparability desk
ToolWho it’s forStandout featuresLimitationsRating
OwlyGPTSocial media managers and entrepreneurs utilizing HootsuiteTrend insights, cross-channel repurposing, Hootsuite integrationNo picture technology⭐⭐⭐⭐⭐
ClaudeMarketers, content material creators, and copywritersHandles long-form content material, understands nuance, massive context windowMessage limits on free and paid plans⭐⭐⭐⭐
SurferSEO-savvy entrepreneurs and content material teamsLive content material rating, LSI key phrase suggestionsNo free trial, options can really feel repetitive⭐⭐⭐⭐
Semrush ContentShake AISEO groups and Semrush usersTurns key phrases into weblog drafts, AI chatbot constructed inNo free trial, greatest for current Semrush customers⭐⭐⭐⭐
WritesonicMarketers and copywriters with assorted content material needsParaphrasing instrument, real-time knowledge and citationsFree plan limits, article credit add up⭐⭐⭐⭐
GrammarlyFreelancers and small groups refining draftsWorks in current instruments, ideation promptsNot for writing full posts from scratch⭐⭐⭐⭐
JasperHigh-volume advertising teamsCampaign builder, model voice settingsHigher price, not best for deep analysis⭐⭐⭐⭐
Zapier AgentsMarketers automating repetitive tasksSmart process brokers, pure language setupCosts enhance quick, setup may be advanced⭐⭐⭐⭐
PerplexityWriters and entrepreneurs doing researchReal-time solutions, cited sourcesDeep analysis may be gradual⭐⭐⭐⭐
GrokSMMs and news-focused marketersReal-time development monitoring on XOnly pulls from X, edgy tone might not go well with all⭐⭐⭐
Microsoft CopilotMarketers utilizing Microsoft 365Microsoft app integration, browser researchRequires 365 subscription for full options⭐⭐⭐⭐
Google GeminiMarketers utilizing Google WorkspaceIntegrates with Docs, Gmail, real-time searchLimited for long-form content material⭐⭐⭐
Meta AISMMs and solo customers on Meta platformsFree entry, fast visuals with model optionsBasic picture management, off-brand textual content points⭐⭐⭐
Finest total ChatGPT different
1. OwlyGPT
So I is perhaps somewhat bit biased, but it surely’s exhausting to not be when a instrument like OwlyGPT is designed particularly to make social media managers’ lives simpler.
Constructed proper into Hootsuite, this new characteristic is designed that can assist you keep forward of developments, craft content material on the fly, and soar into real-time conversations earlier than your rivals even spot them.
In case you’re uninterested in doom-scrolling information feeds or piecing collectively concepts from one million tabs, OwlyGPT pulls every part you want — concepts, developments, and ready-to-go captions — into one clear workspace. Much less scrambling, extra posting.
Who is that this for?
- Social media managers, entrepreneurs, and businesses who want to remain on prime of developments, create content material quick, and repurpose posts throughout channels with out the chaos.
Pricing: Out there with Hootsuite plans beginning at $99 monthly, with a 30-day free trial.
SMM star ranking: ⭐⭐⭐⭐⭐ (5/5)
My favourite options:
- “What’s trending” insights: Overlook refreshing X or scrolling endlessly for inspiration. OwlyGPT surfaces what’s trending in your trade — from hot-button subjects to viral sounds — so you’ll be able to create well timed, related content material that drives views, clicks, and conversations.
- Streamlined repurposing: Bought a weblog publish you need to flip right into a LinkedIn carousel? Want a TikTok script primarily based in your newest Reel? OwlyGPT makes repurposing content material throughout channels a breeze, saving you hours each week.
- Constructed into your Hootsuite dashboard: No leaping between tabs or shedding momentum. OwlyGPT is absolutely built-in with the Hootsuite Composer, which means you’ll be able to brainstorm, draft, and schedule your publish in minutes — all with out leaving your dashboard.
- Tailor-made for social-first entrepreneurs: OwlyGPT isn’t about throwing random concepts at you — this AI-powered instrument is constructed to suppose like a social media supervisor. Whether or not you want polished LinkedIn updates or viral TikTok hooks, it mechanically adjusts the tone, model, and even suggests hashtags that truly match the platform.
The place there’s room for enchancment:
- Constructed for the massive platforms — for now: OwlyGPT helps the principle social networks like Instagram, Fb, YouTube, LinkedIn, Pinterest, X, TikTok, and Threads. Nevertheless, for extra area of interest or rising platforms, there’s room to develop — but it surely’s a powerful basis that’s already saving groups time the place it issues most.
Buyer evaluation:
Supply: G2
Finest ChatGPT options for content material creation
2. Claude
In case you’re critical about producing high-quality content material with AI, Claude — a robust AI instrument by Anthropic — is a prime contender.
It’s good, quick, and (in contrast to some AI instruments) genuinely understands nuance and tone, making it an excellent alternative for entrepreneurs who need content material that feels human, not robotic.
Supply: Claude
Who is that this for?
- Entrepreneurs, content material creators, and copywriters who want a natural-sounding writing associate.
- Groups on the lookout for an AI instrument that may deal with detailed briefs and create polished long-form content material.
Pricing: Free plan out there, with paid plans beginning at $20 monthly.
SMM star ranking: ⭐⭐⭐⭐(4/5)
My favourite options:
- Lengthy, detailed writing outputs with out fixed prompting: Claude can deal with advanced briefs and produce multi-paragraph content material — excellent for weblog posts, social captions, and e-mail sequences — without having dozens of nudges.
The place there’s room for enchancment:
- Response limitations: Claude locations limits on the variety of messages you’ll be able to ship, even on the paid plans. If I’m engaged on an enormous venture or detailed content material calendars, it’s all too straightforward to hit these caps.
Buyer evaluation:
Supply: Reddit
Finest ChatGPT options for Search engine marketing
3. Surfer
In case you already know your method round Search engine marketing however need to ramp up content material technology with out sacrificing high quality, Surfer is likely one of the greatest AI choices on the market.
It’s made for entrepreneurs who don’t simply need quick content material — they need quick content material that ranks.
Supply: Surfer
Who is that this for?
- Advertising and marketing groups and content material creators who have already got a deal with on Search engine marketing fundamentals.
Pricing: Plans begin at $79 monthly, with a 7-day money-back assure.
SMM star ranking: ⭐⭐⭐⭐ (4/5)
My favourite options:
- Content material rating monitoring: One in all my favourite issues about Surfer is the way it offers you a reside “content material rating” whilst you write. You’ll be able to see how your article stacks up in opposition to top-ranking posts — tremendous useful if you want to know while you’re good to hit publish, or when you want to go somewhat deeper.
- Constructed-in LSI key phrase options: Surfer pulls in associated key phrases whilst you write, which is an enormous assist if you happen to’re aiming to point out up in AI search outcomes.
- Consumer-friendly Interface: From key phrase analysis to content material drafting, Surfer AI’s dashboard is intuitive, making the Search engine marketing optimization course of simple even for these much less tech-savvy.
The place there’s room for enchancment:
- Repetitive options: Surfer is nice for getting you 80% of the way in which there, however among the automated edits can really feel somewhat cookie-cutter if you happen to depend on them an excessive amount of. I’d at all times advocate {that a} human editor offers issues a once-over earlier than you hit publish.
- No free trial: Surfer presents a money-back assure, however not a real free trial, which makes it a little bit of an funding upfront. For smaller groups or freelancers, the worth might be a hurdle, particularly if you happen to’re not 100% certain it’s the best match but.
Buyer evaluation:
Supply: G2
4. Semrush ContentShake AI
In case you’re already working with Semrush for Search engine marketing, ContentShake AI makes it straightforward to remain throughout the identical ecosystem for content material creation too.
It’s constructed for entrepreneurs who need to transfer quick, serving to you go from key phrase analysis to completely outlined weblog posts with out tab overload.
Supply: Semrush
Who is that this for?
- Search engine marketing-focused groups who need to flip key phrase analysis into full weblog posts with out hopping between platforms.
Pricing: Paid plans begin at $60 monthly.
SMM star ranking: ⭐⭐⭐⭐ (4/5)
My favourite options:
- Content material briefs made straightforward: Among the best elements about ContentShake AI is how briskly you’ll be able to flip key phrases into detailed content material briefs — excellent if you happen to’re managing freelancers or teammates who want clear path with out hours of back-and-forth.
- Constructed-in AI chat: In case you’re used to chatting with AI instruments like ChatGPT, you’ll love this. You’ll be able to tweak, refine, or brainstorm with the built-in chatbot with out leaving the editor — it’s tremendous helpful for finessing outlines or punching up headlines mid-draft.
The place there’s room for enchancment:
- Price ticket for informal customers: At $60 a month with no free trial, it’s undoubtedly a steeper funding, particularly if you happen to’re not creating content material at a excessive quantity but.
- Finest fitted to current Semrush customers: Whereas ContentShake AI is highly effective, it really works greatest if you happen to’re already utilizing Semrush in your Search engine marketing work. It retains every part below one roof.
Buyer evaluation:
Supply: Reddit
Finest ChatGPT options for enhancing and writing
5. Writesonic
In case you’re a inventive marketer or copywriter who wants an AI instrument that may really sustain together with your concepts, Writesonic is a powerful decide.
It’s not nearly Search engine marketing weblog posts — it’s additionally a stable associate for inventive writing, serving to you break by means of blocks, refine narratives, and discover recent angles for every part from advert copy to storytelling.
Supply: Writesonic
Who is that this for?
- Entrepreneurs and copywriters who need extra than simply fundamental weblog technology, particularly if you happen to juggle a lot of content material sorts.
Pricing: Free plan out there, with paid plans beginning at $20 monthly.
SMM star ranking: ⭐⭐⭐⭐ (4/5)
My favourite options:
- Paraphrasing instrument: It helps you shortly rewrite lengthy blocks of textual content into sharper, catchier one-liners or advert copy, excellent for getting unstuck while you hit a inventive wall.
- Actual-time knowledge and citations: Writesonic’s AI mannequin pulls reside knowledge, cites sources, and fact-checks whereas creating articles. You’ll nonetheless need a human editor for polish, but it surely saves hours of heavy lifting while you’re constructing weblog posts or long-form content material.
The place there’s room for enchancment:
- Free model limits: You solely get one shot to create a full article with the free plan — if you happen to want extra, you’ll must improve. Not best if you happen to’re attempting to correctly take a look at the platform first.
- Article credit can add up: Writesonic runs on an article credit score system for its AI author. Whereas it offers you flexibility, greater groups can burn by means of credit shortly, which suggests it might get expensive if you happen to’re publishing at scale.
Buyer evaluation:
Supply: G2
6. Grammarly
Everyone knows Grammarly because the go-to instrument for catching sneaky typos, however its AI-powered instruments may be your full-time writing assistant.
It’s not nearly higher advertising copy. Grammarly can soar into the instruments you already use — like Slack, Gmail, and Google Docs — so your on a regular basis writing will get sharper, sooner, and extra persuasive too.
Supply: Grammarly
Who is that this for?
- Small advertising groups and freelancers who need an AI assistant that helps with every part they write — from touchdown pages to chilly emails.
Pricing: Free plan out there (100 prompts monthly). Paid plans begin at $12 monthly.
SMM star ranking: ⭐⭐⭐⭐ (4/5)
My favourite options:
- Works the place you’re employed: Grammarly integrates straight with Slack, Gmail, Google Docs, and extra. Whether or not you’re rewording a delicate shopper e-mail, finessing a LinkedIn publish, or sharpening a weblog draft, you should use AI to spice up your writing with out switching apps.
- Ideate characteristic for quick suggestions: That is the hidden gem. With one-click prompts like “give me concepts for enchancment” or “establish gaps,” Grammarly acts like a second editor, serving to you see weak spots and sharpen your message in minutes.
The place there’s room for enchancment:
- Finest while you’ve acquired a draft: Grammarly works greatest while you’re beginning with your personal concepts and draft, not creating a completely AI-generated content material piece.
Buyer evaluation:
Supply: G2
Finest ChatGPT options for advertising campaigns
7. Jasper
Jasper is constructed for entrepreneurs who must create excessive volumes of content material shortly — with out shedding their model voice. From weblog posts to advert copy, its highly effective AI helps you skip the prompt-wrangling and get straight to the good things.
Supply: Jasper
Who is that this for?
- Established advertising groups on the lookout for a dependable method to scale up content material creation whereas maintaining a constant tone of voice throughout each channel.
Pricing: No free plan. paid plans begin at $39 monthly. A 7-day free trial is offered.
SMM star ranking: ⭐⭐⭐⭐(4/5)
My favourite options:
- Marketing campaign builder: Jasper’s Campaigns instrument is a large time-saver. You give it a quick, and it spins up every part you want — weblog posts, follow-up emails, advert copy, social captions — utilizing constant marketing campaign templates that make it straightforward to remain on model.
- Model voice settings: Jasper permits you to add examples of your model’s tone and writing model, after which retains that model constant throughout every part it writes. In case you’re juggling a lot of writers or groups, it is a enormous win for maintaining your content material feeling on-brand with out fixed rewrites.
The place there’s room for enchancment:
- Price ticket: Jasper’s a much bigger funding in comparison with another instruments, and if you happen to’re a solo freelancer or startup with a small finances, it’d really feel steep.
- Not constructed for deep analysis: In case you’re creating content material that wants heavy stats, quotes, or authentic analysis, Jasper’s writing would possibly really feel somewhat surface-level.
Buyer evaluation:
Supply: G2
Finest ChatGPT options for automation
8. Zapier
In case you’re already utilizing Zapier to automate elements of your workflow, Zapier Brokers would possibly simply be the improve you didn’t know you wanted.
Consider them as mini digital teammates you could prepare to deal with duties like pulling lead knowledge, sending updates, managing content material, and even responding to clients — all with out writing a single line of code.
Supply: Zapier
Who is that this for?
- Entrepreneurs juggling a lot of instruments who need smarter, hands-off workflows for particular duties like content material supply, lead syncing, or publish scheduling.
Pricing: Free plan out there, with premium plans beginning at $19.99 monthly.
SMM star ranking: ⭐⭐⭐⭐ (4/5)
My favourite options:
- AI Brokers that study your duties: You’ll be able to arrange an agent to, say, summarize new Fb leads and ping your gross sales workforce — and it’ll preserve doing it with out you lifting a finger. The perfect half? You’ll be able to tweak the agent’s conduct as you go, simply by chatting with it.
- Straightforward pure language setup: You don’t must know fancy tech lingo. Simply describe what you need in plain English, and Zapier will assist set it up. Actually, it appears like explaining one thing to a coworker who simply will get it.
The place there’s room for enchancment:
- Value provides up quick: The free plan is nice for testing issues out, however if you wish to construct a full-on automated workspace with a number of brokers, the prices can climb fairly shortly.
- Advanced workflows want endurance: Whereas Brokers are highly effective, they nonetheless work greatest with pretty simple duties. In case your workflows get too advanced, you would possibly must do a little bit of handbook setup to get it good.
Buyer evaluation:
Supply: G2
Finest ChatGPT options for looking the net
9. Perplexity AI
In case you’re uninterested in wading by means of dozens of tabs attempting to fact-check one thing, Perplexity AI will really feel like a breath of recent air.
It’s half search engine, half analysis assistant and it’s sensible at pulling actual, verifiable info from throughout the net (not simply guessing like another AI instruments on the market).
Supply: Perplexity AI
Who is that this for?
- Entrepreneurs, writers, and content material creators who want quick, fact-checked solutions pulled straight from the net — not inventive storytelling.
Pricing: Free plan out there. Paid plans begin at $20 monthly.
SMM star ranking: ⭐⭐⭐⭐(4/5)
My favourite options:
- Deep analysis that truly finds the good things: My favourite method to make use of Perplexity is after I want to search out real-world examples, like Reddit threads, LinkedIn conversations, or information articles that add credibility to a publish. You’ll be able to even information it by asking for outcomes from particular platforms.
- Clear, easy-to-use interface: I additionally love how there’s zero muddle. Only a easy search bar, clear solutions, and clickable citations.
The place there’s room for enchancment:
- Deep analysis can take some time: In case you’re utilizing Perplexity’s “deep analysis” characteristic, it may well take as much as half-hour to ship outcomes. In case you’re after fast, top-level solutions, you would possibly need to use one thing like Google Gemini as a substitute.
Buyer evaluation:
Supply: Reddit
10. Grok
In case you want an AI assistant that truly pulls real-time information from X (previously Twitter), Grok would possibly simply have a spot in your workforce.
It’s designed that can assist you preserve tabs on what’s trending — whether or not that’s breaking information, viral memes, or sizzling takes — with out refreshing your timeline 50 instances an hour.
Supply: Grok
Who is that this for?
- Social media managers and information writers who want up-to-the-minute insights straight from X.
Pricing: Free plan out there (with heavy utilization limits). Paid plans begin at $8 monthly by means of X Premium.
SMM star ranking: ⭐⭐⭐(3/5)
My favourite options:
- Actual-time posts pulled straight from X: My favourite method to make use of Grok is for development monitoring. If you want to see what persons are really saying — in actual time — Grok delivers reside insights straight from posts and threads. For entrepreneurs or journalists protecting occasions as they unfold, it’s an enormous benefit.
The place there’s room for enchancment:
- Free plan is restricted: On the free plan, you’ll be able to solely run one search each two hours — so that you’ll need to present up together with your immediate able to go. No time for trial and error if you happen to’re on a decent schedule.
- Restricted to developments from X: Grok solely pulls real-time knowledge from X, which suggests you’re getting a slender slice of what’s trending. Instruments like OwlyGPT give a extra rounded view by pulling insights from a number of sources — making it simpler to identify what’s actually gaining traction in your trade.
- Tone can miss the mark: Grok’s edgy and conversational AI model has raised eyebrows up to now, and it generally pushes boundaries that aren’t suited to skilled or client-facing work. In case you’re dealing with delicate subjects or want polished, brand-safe language, this may not be the best match.
Buyer evaluation:
Supply: Reddit
11. Microsoft Copilot
In case you’re already working contained in the Microsoft ecosystem — Phrase, Excel, Outlook, you title it — Copilot is perhaps your secret weapon.
It’s powered by GPT-4, the identical superior mannequin behind ChatGPT, however feels rather more plugged into your day-to-day workflow. Plus, as a result of it’s constructed into Microsoft Edge and Bing, it’s tremendous helpful for analysis duties too.
Supply: Microsoft Copilot
Who is that this for?
- Entrepreneurs and enterprise house owners already working in Microsoft 365 who need to pace up analysis, draft content material sooner, and get additional assist contained in the apps they use daily.
Pricing: Free plan out there. The paid plan begins at $20 monthly, with the primary month free.
SMM star ranking: ⭐⭐⭐⭐ (4/5)
My favourite options:
- Analysis assistant baked into your browser: My favourite factor about Copilot is the way it acts like a analysis assistant you’ll be able to name on whilst you browse. It pulls in up to date information from Bing, offers you supply hyperlinks for each declare, and even drops in visuals when wanted.
- Microsoft 365 integration: In case you’re working in Phrase, Excel, PowerPoint, or Outlook all day, Copilot appears like having an additional teammate. It will possibly assist draft stories, whip up knowledge summaries, recommend higher methods to arrange your decks — even assist finesse tough shopper emails.
The place there’s room for enchancment:
- You’ll want Microsoft 365 for the complete expertise: Whereas the browser model of Copilot is free, to essentially unlock the highly effective in-app instruments, you’ll want a Microsoft 365 subscription, which generally is a hefty funding if you happen to’re simply after a light-weight AI assistant.
Buyer evaluation:
Supply: G2
Finest free ChatGPT options
12. Google Gemini
In case you’re on the lookout for a free, easy-to-access AI instrument, Google Gemini (beforehand generally known as Bard) is a superb decide, particularly if you happen to’re already utilizing Docs, Gmail, or Sheets.
It may not be probably the most superior choice, but it surely’s full of helpful options that may assist pace up your on a regular basis advertising duties.
Supply: Google Gemini
Who is that this for?
- Entrepreneurs who need a free, easy-to-use AI instrument for mild content material creation, fast analysis, and marketing campaign planning.
Pricing: Free with a Google account. Gemini Superior plan begins at $20 monthly for entry to extra highly effective fashions.
SMM star ranking: ⭐⭐⭐(3/5)
My favourite options:
- Constructed-in entry to Google apps: Gemini works seamlessly with instruments like Docs, Gmail, and Sheets, making it straightforward to drag stats, draft content material, or construct calendars with out switching tabs.
- Actual-time net search: Gemini faucets straight into Google Search to ship up-to-date info and wealthy knowledge insights — best while you want credible sources or recent concepts in your subsequent marketing campaign quick.
- Brainstormer instrument for content material concepts: One in all my favourite methods to make use of Gemini is the built-in AI chat and brainstorming characteristic. Whether or not you want fast angles for a weblog publish, new social media concepts, or recent marketing campaign activations, it’s a easy (and free) instrument that may snap you out of a inventive block quick.
The place there’s room for enchancment:
- Lengthy-form content material limitations: Gemini is nice for fast drafts, analysis, and light-weight content material, however if you happen to’re constructing out detailed long-form items like blogs, guides, or Search engine marketing-heavy content material, you’ll in all probability end up reaching for extra specialised instruments like Claude or Surfer as a substitute.
Buyer Evaluate:
Supply: Reddit
13. Meta AI
Meta AI is constructed straight into Messenger, Instagram, Fb, and WhatsApp — and it really works throughout each iOS and Android — giving entrepreneurs easy accessibility with out including additional instruments to their stack.
It’s not probably the most superior AI on the market, however its fundamental performance makes it a stable start line for brainstorming concepts or producing fast visuals.
Supply: Meta AI
Who is that this for?
- Social media managers and solo enterprise house owners who want quick-fix content material and pictures for posts, adverts, and tales.
Pricing: Free to make use of throughout Meta platforms.
SMM star ranking: ⭐⭐⭐ (3/5)
My favourite options:
- Quick access: In case you’ve acquired an Instagram, WhatsApp, or Fb account, you have already got entry to Meta AI. It’s a low-barrier method to begin utilizing AI in your content material workflow with out including extra apps to your stack.
- Customizable: With its generative AI, you’ll be able to swap between appears to be like like cartoon, doodle, and 3D with only a faucet. It’s excellent for matching your visuals to completely different campaigns without having a graphic designer on pace dial.
The place there’s room for enchancment:
- Detailed prompts are a should: You’ll have to be fairly particular together with your prompts to get the very best outcomes. Imprecise requests normally result in odd, off-brand pictures.
- Textual content on pictures may be messy: In case you’re attempting so as to add textual content, you would possibly spot random characters or completely different languages creeping in while you didn’t ask for it.
Buyer evaluation:
Supply: Reddit
Finest ChatGPT options for rookies:
In case you’re new to AI, selecting your first instrument can really feel a bit like standing on the fringe of a diving board — thrilling, however somewhat intimidating.
The excellent news? You don’t have to be an AI knowledgeable to begin seeing actual outcomes.
The perfect beginner-friendly options are straightforward to get began with, don’t throw technical jargon at you, and make it easier to construct confidence proper from the primary click on.
Listed here are my go-to picks for rookies:
- OwlyGPT for social content material: Constructed into Hootsuite, it helps you brainstorm publish concepts, suggests hashtags, and adjusts tone by platform — no prompt-writing expertise wanted.
- Claude for content material creation: Looks like chatting with a useful teammate, not a robotic. Nice for writing assist with clear, pure steerage.
- Grammarly for enhancing: One-click prompts and good options make it straightforward to shine your writing with out feeling overwhelmed.
- Surfer for Search engine marketing: Step-by-step steerage makes it straightforward to create Search engine marketing-friendly content material, even if you happen to’re simply studying the ropes.
- Perplexity AI for net analysis: A easy search bar pulls real-time, sourced solutions — excellent while you want fast, reliable information with out the chaos.
5 insider suggestions: harness ChatGPT options like a professional
Getting nice outcomes with AI isn’t nearly which instrument you utilize — it’s about how you utilize it.
The following pointers (a mixture of my very own favorites and recommendation from fellow entrepreneurs) are designed that can assist you faucet into AI’s full potential.
1. Use the best instrument in your wants
I realized this the exhausting method: I as soon as spent half a day attempting to make use of ChatGPT to drag the type of real-world examples that Perplexity might have surfaced in minutes.
The reality is, even the neatest synthetic intelligence can’t ship if you happen to’re asking the incorrect instrument for the job.
Now, earlier than I even begin a venture, I take a step again and ask myself: Am I attempting to write down content material? Analysis one thing? Edit a draft?
When you’re clear in your objective, selecting the correct AI instrument will get a complete lot simpler — and belief me, it’ll prevent a ton of time (and quite a lot of pointless complications).
2. Grasp your prompts: technique, construction, and techniques
Immediate writing isn’t only a shortcut — it’s shortly changing into a core ability for entrepreneurs. As AI instruments grow to be a part of each day workflows, extra job descriptions (particularly for roles like social media supervisor or content material lead) now point out prompt-writing as essential.
“In my expertise, most individuals really feel let down by AI as a result of they haven’t nailed their immediate technique but,” says Kiran Shahid, a Content material Strategist for B2B SaaS manufacturers.
Instruments constructed on OpenAI’s fashions, like ChatGPT and Microsoft Copilot, are extremely aware of detailed, structured prompts. The extra context you give, the stronger the outcomes.
“My recommendation to any marketer studying to work with AI? Don’t maintain again. No matter you’re holding in your head — your viewers insights, model pointers, even banned phrases — put it within the immediate.”
Shahid makes use of a five-part framework for each immediate:
- Emotional drivers: what your viewers is feeling
- Banned phrases: phrases or phrases to keep away from
- Tone/model steerage: notes on model voice or examples to comply with
- Viewers breakdown: who you’re talking to and what they care about
- Content material examples: hyperlinks or snippets that present what “good” appears to be like like
Even simply together with just a few of those components can flip a imprecise response into one thing sharp, related, and able to use.
And while you land on a immediate that truly works? Don’t let it get buried in your chat historical past.
Among the best habits I’ve constructed is maintaining a shared immediate library in Notion, sorted by use case (like weblog concepts, advert copy, or marketing campaign messaging). It saves hours and helps your complete workforce keep constant, regardless of who’s writing.
Want somewhat assist? We’ve written a weblog publish with among the greatest prompts for entrepreneurs.
3. Don’t let your tech stack spiral
“As entrepreneurs, we’re used to juggling instruments. However in relation to AI, it’s straightforward to fall into the entice of bouncing between too many platforms, hoping for a greater output,” says Claire Fowley, Senior Go-to-market Strategist with a decade of worldwide B2B expertise.
Among the best habits you’ll be able to construct is giving your AI tech stack an everyday spring clear.
“As a substitute of chasing each shiny new instrument, concentrate on a core set you really take pleasure in utilizing — and take the time to essentially grasp them,” Fowley recommends.
That doesn’t imply shutting the door on new AI instruments altogether. Fowley suggests making it a part of your workflow to trial and take a look at what’s new — however solely undertake it if it’s genuinely sooner, smarter, or an actual improve over what you have already got.
4. The final 10% nonetheless belongs to you
“AI can take you far, however it may well’t substitute the nuances that make nice content material really join,” says Sarah Gibbons, content material marketer and model storyteller.
There’s little doubt AI is altering how we work — it may well pace issues up, spark concepts, and construct a stable draft in seconds. However the remaining polish? That also wants you.
Model voice, emotional depth, and strategic readability don’t come from a mannequin — they arrive out of your lived expertise, your understanding of your viewers, and your inventive intuition.
“I at all times inform my shoppers: consider AI as your tough draft assistant, not your remaining editor. There’s actual magic in that final 10% solely you can add,” Gibbons provides.
Whether or not it’s remodeling a headline for impression or weaving in a narrative that makes your reader cease scrolling — that human contact is what helps fine-tune respectable copy into content material that lands.
5. Let AI be your second set of eyes
If you’re deep in technique planning or mapping out a multi-channel marketing campaign, it’s straightforward to lose perspective. That’s the place the ability of synthetic intelligence can step in — not simply to write down, however to refine.
One in all my go-to prompts after I’m caught is: “What views or angles have I missed?”
It’s easy, however typically surfaces recent concepts, highlights blind spots, or strengthens your messaging earlier than it goes out the door.
Kiran Shahid takes it a step additional. Working with a number of high-level shoppers — every with their very own preferences and editorial quirks — she began to note recurring suggestions in her revisions and noticed a possibility.
“I constructed a customized AI immediate utilizing shopper suggestions — I pulled notes from revisions right into a spreadsheet and turned that right into a immediate,” she shares. “It took a while to excellent, however now it flags frequent points and offers me a lot cleaner drafts upfront.”
The end result? Fewer rounds of edits, sooner sign-offs, and content material that lands proper the primary time.
Whether or not you’re operating a fast sense-check or coaching AI to imitate a shopper’s enhancing model, it’s price remembering: AI doesn’t simply make it easier to write extra — it may well make it easier to write higher.
And that’s a wrap! Whether or not you’re writing, researching, planning, or posting, the instruments we’ve coated right here might help you degree up your workflow (and perhaps even benefit from the course of somewhat extra).
In case you’re able to construct smarter, sooner social methods, OwlyGPT is a superb place to begin.
It brings AI proper into your Hootsuite dashboard — so you’ll be able to go from brainstorming to publishing with out lacking a beat.
Begin your free 30-day Hootsuite trial at the moment and see what OwlyGPT can do.
Save time managing your social media channels with Hootsuite. From a single dashboard, you’ll be able to create content material with an AI assistant, publish and schedule posts, discover related conversions, have interaction the viewers, measure outcomes, and extra. Strive it free at the moment.
