I’m typically stunned at what number of entrepreneurs, creators, and social media managers underestimate Pinterest and go all-in on different social media platforms as an alternative (TikTok, Instagram, and YouTube are nice, so I can’t blame them).
However Pinterest, when finished proper, could be a powerhouse in your social media advertising technique. It’s half social media platform, half visible search engine — which means individuals don’t simply scroll, they actively seek for new concepts, creators, and types. One good pin can drive visitors for months (yep, similar to Google).
On this article, I’ll share 11 actionable tricks to develop your Pinterest following — whether or not you are ranging from scratch or wish to degree up your present technique.
11 methods to get extra followers on Pinterest
1. Convert your Pinterest profile to a enterprise account
You may have a private or enterprise account on Pinterest. For those who’re a creator or small enterprise trying to enhance your follower depend, you’ll wish to change to a Pinterest enterprise account. Enterprise accounts have entry to:
- The Enterprise Hub and Creator Hub to create adverts
- A developments instrument to find the newest platform insights
- Analytics to watch and measure efficiency
For those who’re creating a brand new Pinterest account, you’ll have the ability to select a enterprise account as a part of the setup. If you have already got a private account, right here’s find out how to convert it to a Pinterest enterprise profile:
1. Go to your account and click on in your profile icon.
2. Click on “Account administration.”
3. Search for the “Convert to a enterprise account” choice.
4. Observe the steps so as to add your profile identify, web site, and enterprise particulars.
2. Model your Pinterest profile
Consider your Pinterest profile web page as your introduction. It ought to clearly convey who you might be, what you do, and how much content material Pinterest customers can count on from you. Your profile has 4 parts:
1. Your profile image: For those who’re a small enterprise proprietor, put a picture of your emblem because the profile image. For those who’re a creator, select a transparent picture of your self so individuals can acknowledge you.
2. Your identify and username: Guarantee your username is constant throughout all of your social media accounts to make it simpler for individuals to seek out you. Ideally, it must be your identify or your online business’s identify. On Pinterest, you would additionally add some key phrases to right away sign your area of interest, as within the instance beneath. It is a key a part of Pinterest SEO (Search engine marketing), too.
3. Your bio: Your bio will share extra particulars about your area of interest — what sort of content material you create, who your audience is, the way you assist your followers, and many others.
4. Your cowl picture: Your cowl picture is without doubt one of the first visible impressions in your profile. Use a picture that helps you determine your model and share what customers can count on out of your Pinterest content material.
“Guarantee your profile can also be search-engine optimized — issues like your profile description (bio) and identify area [should include key search terms],” Pinterest creator Shreya Dalela says. “These components are additionally related in serving to Pinterest decide what your account is about.”
Her personal Pinterest profile is a superb instance. She makes use of a transparent picture, numerous key phrases, and a simple bio to inform Pinterest customers what they’ll count on from her content material.
The aim of getting a branded Pinterest profile is to transform viewers into followers and rank on the high in search outcomes. Assume: What would your potential followers seek for to find a Pinterest profile like yours? And sprinkle these key phrases in your profile.
3. Create search-engine-optimized Pinterest boards
Pinterest boards are much like content material pillars — they assist you manage your Pinterest content material into neat, organized folders.
The Pinterest algorithm makes use of your board names, board descriptions, and pin content material to grasp your account and show it within the feeds of customers who could also be inquisitive about related content material.
Roughly 25% of search visitors on Pinterest is directed to boards — which suggests you’ll want to incorporate the suitable key phrases in there so your boards seem on the outcomes web page.
Which means naming your boards one thing easy (and one thing customers would possibly seek for). Assume ‘Halloween recipes’ quite than ‘Spooky vibes.’ (Scroll on for extra Search engine marketing steerage.)
Shreya suggests first including related pins from different creators to your personal boards. It will assist Pinterest perceive the subject earlier than you even add your personal Pinterest content material to it. She explains with an instance of a ‘lemon cake recipes’ board:
“If a Pinterest consumer searches for lemon cake recipes after which they begin to pin quite a lot of recipes collectively, Pinterest understands that these pins are associated to lemon cake recipes as a subject and varieties a topical cluster,” she says.
“To make that work to your benefit, make sure you pin no less than your 5 – 6 most related posts on lemon cake recipes earlier than you start including your personal lemon cake recipes to that board.”
What number of boards do you have to create?
“For brand spanking new accounts, I’d advocate doing key phrase analysis particular to Pinterest and creating no less than 10 keyword-optimized boards associated to your area of interest or business to begin,” Pinterest advertising specialist Katie Harp suggests. “You may add extra over time if wanted.”
Attempt to keep away from creating boards you may’t repeatedly contribute to. Deal with subjects which are broad sufficient to your experience — the place you’ll at all times have one thing worthwhile to share.
“You may have as many pins per board as you’d like,” Katie says. “Simply be sure that every board is expounded to a searchable subject or key phrase phrase.”
You too can create ‘sections’ inside Pinterest boards in case your subject is broad sufficient to require them.
“Between 20 and 100 pins in a board is right for these with out board sections,” Pinterest recommends. “The identical is true for the variety of pins inside a board part.”
Pinterest additionally suggests having quite a lot of codecs inside your board assortment. For instance, you probably have a recipe board, take into account creating video tutorials, remaining recipe pictures, and picture pins with textual content overlays that show dietary worth, amongst different choices.
This ‘wholesome snack recipes’ board by Cookilicious is a superb instance of checking all the most effective practices of Pinterest boards. The board incorporates quite a lot of content material sorts (video recipes and pictures with completely different kinds however related branding) and has over 72 pins.
4. Be a part of widespread group boards
Group boards are collaborative boards on Pinterest — in different phrases, a number of customers can contribute pins. Everybody who follows that board can view your content material. Group boards will be a wonderful solution to acquire extra Pinterest followers, as they expose your content material to a brand new viewers.
To seek out these neighborhood boards, seek for niche-related key phrases and filter the outcomes by boards.
You’ll must spend a while discovering group boards which are open to contributors. If you wish to skip that, you can too use Tailwind’s useful group board finder. It’ll assist you discover group boards which are related, widespread, and have excessive engagement.
You may simply spot a gaggle board by its “Be a part of” signal. The board description will typically embody a quick overview of the board’s objective and any pinning pointers.
The board proprietor will settle for or deny your becoming a member of request based mostly in your profile and adherence to pointers. This Halloween Eve decor board is an effective instance of what you may count on:
Select boards that:
- Are lively and widespread
- Have high-quality, related content material
Create Pinterest content material for these boards persistently, with out spamming. It will assist you attain a broader phase of your audience.
5. Construct a content material calendar to pin persistently
Posting persistently is a non-negotiable a part of growing your follower depend on any social media platform and the Pinterest app is not any completely different.
The perfect posting frequency for Pinterest is no less than as soon as every week. However to realize followers quicker, you may put up 15–25 pins a day, in keeping with Tailwind. However maintain 25 as your higher restrict.
“I attempt to put up no less than 15 pins per day and never pin greater than 20 occasions any day,” Shreya says. “Something greater than 25 pins may elevate spam filters.”
The concept of making 15 pins a day would possibly sound intense, particularly when you’re managing every little thing your self — however there are methods to make it easy and sustainable. As a result of posting 15 pins a day doesn’t imply it’s good to create 15 new items of content material.
You may repurpose one put up into a number of pins with out creating contemporary content material every time. Create reusable Canva templates in numerous kinds to hurry up content material creation.
For instance, Yasmeen Ali, beneath, makes use of the identical template to create a number of pins (generally across the similar recipe!) on her account.
One other solution to put up persistently is to batch-create your content material — that’s, create a number of items in a single sitting, then edit, repurpose, and schedule them to go dwell on completely different days. This method varieties the inspiration of a strong content material calendar. For instance, when you’re a meals creator, your weekly workflow would possibly appear to be this:
- Monday: Movie recipes to create video pins and shoot or screenshot photos for picture pins
- Tuesday: Edit video content material and tweak photos
- Wednesday: Repurpose all content material into a number of pins
- Thursday: Schedule pins in your content material calendar
Whilst you can 100% create a number of pins with the identical vacation spot hyperlink (it’s an excellent technique!), be aware of spacing them aside.
“For those who’re pinning the identical URL a number of occasions, ensure you’re pinning them no less than seven days aside,” Shreya recommends. “That is additionally related when you’re pinning the identical URL with completely different designs on two completely different boards.”
Staying constant can also be about automating components of your technique. For instance, if you wish to put up 15 pins a day, it’s unrealistic to share all of them manually. As an alternative, schedule pins utilizing a instrument like Buffer.
You may select the board, pin description, and URL, so each pin goes out precisely as you need it.
And don’t assume you may’t repost your Instagram content material or TikTok movies on Pinterest — you completely can! Pinterest has made this even simpler by auto-publishing to Instagram.
Whenever you join your Instagram and Pinterest accounts, any content material you put up on Instagram will likely be robotically posted as a pin in your Pinterest profile.
It is a nice solution to prolong the lifetime of your content material and attain new audiences with out ranging from scratch.
Other than Instagram auto-reposting, there are two extra methods to spice up your pinning consistency and acquire extra Pinterest followers: creating wealthy pins and creating trending content material.
6. Create wealthy pins
Wealthy pins are saved robotically out of your web site to your Pinterest account. All of the details about these pins is collected immediately out of your website. For those who replace any content material in your web site, your wealthy pins will even mirror that change.
Keep in mind: For those who manually edit a wealthy pin on Pinterest, it would override updates out of your web site.
How does the web site sync work? It’s important to join your website to your Pinterest account. There are three forms of wealthy pins:
- Product pins: These pins are appropriate for promoting bodily items. Pinterest will show a product’s most modern value, availability, title, and outline in product pins.
- Article pins: These pins are appropriate for bloggers or information websites the place the vast majority of the web site’s content material is in textual content format. Pinterest will show the creator identify, headline, and outline in article pins.
- Recipe pins: These pins are for meals creators who share recipes on their web site. Pinterest will show a title, serving measurement, cooking time, scores, dietary choice, and an inventory of substances in recipe pins.
👉 Listed below are the rules to attach your website to your Pinterest account to allow wealthy pins.
Wealthy pins will be a wonderful solution to create new pins with out lifting a finger and attain new lively customers of Pinterest who wish to pin your content material on their very own account.
“If customers come to your web site and they’re pinning your content material with out the context that is available in with a title and outline, it is doubtless that many different customers won’t see these pins,” Shreya agrees. “This implies you lose out on a ton of visibility.”
⚠️ Word: Pinterest has mixed its authentic customary pins and thought pins right into a single new format. Which means that all of the options of thought pins and customary pins (including music, stickers, overlay textual content, hyperlinks, or importing video) will likely be accessible in a streamlined vogue with simply the ‘Add pin’ choice.
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7. Use Pinterest developments to create trending content material
Pinterest — like all different social media platforms — offers extra visibility to trending content material on its consumer’s feeds. Creating pins round related, trending subjects will be a wonderful solution to cowl gaps in your content material calendar and attain new potential followers.
Discovering developments on Pinterest is a extra easy course of in comparison with different platforms. The Pinterest developments instrument helps you simply discover trending subjects particular to your location, area of interest, and audience.
“We monitor Pinterest developments weekly to see rising key phrases, particularly round issues like canine well being, muscle-building, or seasonal wants like winter dietary supplements or summer time hydration ideas,” says Maris Laatre, Chief Advertising Officer at Bully Max.
“We additionally regulate what’s trending on TikTok and Instagram Reels as a result of these concepts typically carry over to Pinterest every week or two later.”
With any type of trending content material, pace is essential to draw consideration. As quickly as you discover a pattern, begin creating content material round it.
“After we spot a pattern, we don’t overthink it, we rapidly create a pin that matches the theme, pair it with a brief weblog put up or product web page, and schedule it throughout the similar week. The secret is pace,” Maris says.
“Even a easy ‘5 summer time treats for canines that increase muscle’ pin can acquire traction when you’re early.”
8. Create Search engine marketing-friendly pins
I can’t stress it sufficient: Pinterest is a visible search engine, not only a social media platform. This implies you probably have the suitable key phrase technique, your content material can rank in widespread search phrases and assist you acquire new Pinterest followers.
How do you discover the suitable key phrases for Pinterest? Fortunately, it’s not as difficult as Google.
- Consider a broad time period that your potential followers on Pinterest would possibly hunt for
- Seek for it your self and conduct a aggressive evaluation of the highest pins — monitor their design, format, content material format, and associated key phrases to tell your personal key phrase technique
For instance, if I seek for “wholesome recipes” on Pinterest, I can see that the preferred content material codecs are photos that direct customers to a listicle or movies of wholesome recipes. Most pins additionally point out one thing associated to protein or weight reduction, which might function secondary key phrases.
When you’ve discovered the key phrases, the following step is utilizing them in each new pin you create — with out stuffing them unnaturally. Listed below are 4 locations the place it is best to have Search engine marketing-friendly key phrases in your pins:
- Pin title: That is the daring title of your pin. It ought to include your major key phrase and, if doable, a couple of secondary key phrases.
- Pin description: These operate like social media captions. Add some associated key phrases naturally in your pin description.
- Matter tags: It is a solution to inform Pinterest what your content material is about by ‘tagging’ it utilizing a dropdown menu. Solely you may see your subject tags.
- Picture textual content overlay: Embody Search engine marketing-friendly key phrases — particularly your major one — in your picture or thumbnail textual content (if it’s a video pin).
Now, picture vs. video pins: Does one outperform the opposite in serving to you acquire extra followers on Pinterest? It is determined by how aggressive your area of interest is.
“Video pins can do nicely in extremely widespread and visible niches like recipes, crafts, house decor, and vogue, and so they can get excessive impressions and saves however usually have fewer clicks off the platform,” Katie says.
“Different subjects in smaller, extra particular niches on Pinterest like enterprise or advertising could do higher with common picture pins.”
Quick-form video content material works nicely in widespread niches as a result of it helps you stand out and create extra partaking pins. However that doesn’t imply picture pins don’t carry out nicely for aggressive niches — you may have a wholesome mixture of each.
“For those who’re already creating video content material for one more platform, you may experiment with repurposing it for Pinterest,” Katie recommends. “But when your foremost aim is to get outbound clicks to your web site, I’d advocate utilizing picture pins as the primary a part of your technique.”
⚡ Professional tip: Pinterest additionally loves save-worthy content material and pushes it to increasingly new individuals. Discovering subjects that your viewers wish to save for later — like checklists — could be a nice thought for follower progress.
“We’ve discovered that pins with excessive save charges not solely keep seen longer but additionally find yourself being beneficial extra typically in associated searches,” Maris shared.
“Designing save-worthy pins means utilizing clear layouts, daring textual content overlays with clear takeaways, and ensuring the pin guarantees some actual worth. If it feels helpful and emotionally interesting, individuals will put it aside.”
9. Sprinkle human-ness in your pins
It’s no shock that Pinterest is flooded with AI-generated photos. To assist its customers distinguish between human-generated content material and AI-generated content material,
Pinterest has began utilizing labels to point when a pin is likely to be AI-modified, permitting individuals to see much less of it on their feed.
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As AI-generated photos and movies fill Pinterest, human-centric content material will stand out much more. Create pins that mirror your authenticity and human contact. This might imply sharing user-generated content material out of your clients or importing an informal (not overly edited) short-form video.
“For a very long time, we centered solely on polished, branded visuals, however as soon as we began experimenting with extra pure, “real-life” wanting content material, our engagement shot up,” Maris shared.
“One pin that includes a side-by-side transformation of a canine utilizing our dietary supplements, shared as a ‘glow-up’ story with only a few overlayed ideas, obtained over 1.2M impressions, 35K saves, and boosted visitors to the product web page by 28% in beneath two months. I want we’d began mixing in that much less polished, extra private content material sooner.”
Whilst you’re at it, additionally present your followers on Pinterest that you simply’re listening to them by responding to their feedback, answering their questions, and interesting with them in DMs.
Shreya additionally notes the significance of maintaining with these algorithmic and have adjustments as AI turns into more and more superior.
For instance, lots of her pins have been incorrectly flagged as AI-modified, for which she needed to submit an enchantment request. If she weren’t up-to-date on the coverage and have adjustments, her account would’ve suffered.
“Whether or not or not you might be utilizing AI in your Pinterest account, you’ve gotten to pay attention to how it’s impacting you,” she says. “Keep on high of every little thing that is taking place. There are instruments like flagged pins which allow you to establish which of your pins are getting penalized.”
10. Hyperlink to high-quality and dependable sources
Pinterest is without doubt one of the few social media websites that means that you can add exterior hyperlinks to your content material. Because of this many creators and entrepreneurs use it not solely to realize extra followers, but additionally to drive visitors.
And now, Pinterest’s evolving to be a extra subtle search engine — which suggests in case your pins are nice however your web site doesn’t have high quality content material, it’ll cease prominently displaying the “Go to website” choice as a button and as an alternative show it in a dropdown menu — negatively affecting your click on by way of charges. In response to Pinterest:
“Examples of when a hyperlink would possibly seem within the dropdown menu embody web site hyperlinks that result in 404 error pages, web site content material mismatched with pin content material, pages that load slowly, and pages which are deemed unsafe.”
“Pinterest is now actively evaluating the standard of your web site,” Shreya says. “If individuals are clicking in your pin, going in your web site, however aren’t getting the type of content material they’re searching for, or the web page pace is low, or there are quite a lot of adverts or pop-ups that are interrupting the expertise of the customers, then Pinterest will attempt to decrease your rating.”
In easy phrases, high-quality photos alone don’t lower it anymore. Be certain your web site delivers on the worth your pins promise — this helps construct belief and ensures Pinterest retains displaying your content material to extra customers.
11. Monitor your Pinterest analytics
When you’ve been pinning for some time, you’ll have superior analytics about your followers on Pinterest and your profile. You may take a deep dive and perceive:
- Which pins and boards are driving probably the most visitors
- Which pins and boards are bringing in new followers
- Which pins and boards are serving to new customers uncover you
You too can see detailed efficiency on particular person pins or zoom out and see the large image utilizing your conversion insights:
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Pinterest presents quite a few knowledge factors that can assist you create content material that will increase pin clicks and attracts extra followers. Make it a weekly behavior to watch your efficiency and establish areas for enchancment.
Construct a Pinterest technique that sticks
Pinterest is an extended recreation. It may be a platform you employ to realize extra followers, enhance web site visitors, and construct a neighborhood.
However the fact is, regardless of how good your technique is, it received’t work with out consistency. Posting 15 pins a day — or perhaps a few per week — isn’t real looking for many creators or small groups until you’re utilizing a instrument to remain on monitor.
With Buffer, you may create and schedule pins forward of time, cross-post present content material throughout platforms, and monitor what’s working — multi functional place. Which means extra time for inventive work, and fewer stress about posting repeatedly.
Strive Buffer for free of charge to make consistency the simplest a part of your Pinterest progress journey.
